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A10. We have trained our #propertymanagers to incorporate #virtualtours of properties. To show properties via Zoom & send recorded #screencast videos when they cannot meet w/ owners live in order to demonstrate they are #marketingleaders. #CallRailChat
A10: I hate to say it, but a lot of it boils down to resiliency vs. creativity. Everyone is struggling in some way, and the businesses that are thriving financially are the ones who aren't afraid to pivot and, in fact, embrace the necessary change with open arms. #CallRailChat
A10: I hate to say it, but a lot of it boils down to resiliency vs. creativity. Everyone is struggling in some way, and the businesses that are thriving financially are the ones who aren't afraid to pivot and, in fact, embrace the necessary change with open arms. #CallRailChat
A9: It's time to put on your researcher's cap and ask your customers. Pick up the phone. Send out an email. Do something to connect with them and figure out what they need most right now. #CallRailChat
A8. Yes! Increase ad spend now π. Our Google & Facebook cost per click have both decreased by about 20 - 40% because the competition is decreasing spend during recession. Watch your #costperconversion & keep spending as long as profitable. #CallRailChat
A7, p3: If you still have budget left over, look at retargeting campaigns that are action-oriented (i.e., takes someone directly into purchasing or becoming a lead). Put a bit of money there. #CallRailChat
A7, pt 2: Start by allocating budget to reach people who are already aware of you. Your branded search. If someone is searching for you by name, chances are, they're your people. Unless you're a huge company, you don't have to spend a lot to be effective here. #CallRailChat
A7, pt 1: (another long one LOL) It's all about prioritization. Under ordinary circumstances, I would recommend clients run campaigns along every stage of the funnel. Right now, that's not the reality for most businesses. #CallRailChat
A6. Work on conversions like phone calls, form fills & chats started because people are not going to physical locations. Focus on your companies #corevalues to connect to your audience. Invite people to chat w/ a human or call to create that #humanconnection. #CallRailChat
A5, pt. 3 (last part): @B2Community put together a list of examples of brands that are maximizing social media while remaining balanced with current events. #CallRailChat https://t.co/ptYAwYSMpu
A5, pt 2:
Do something that aligns with your brand. At @anvilinsights, we know that there is a large education gap around analytics, so we're offering free training to help people upskill during this crisis. #CallRailChat
A5: This is a long one. :)
First things first, don't shy away from the situation at hand. It's fine to talk about COVID-19 and how it's impacting the world. It's especially awesome if your company is doing something to help people who've been affected by COVID. #CallRailChat
@bridgetgraf Definitely paid search. It's highly intentional and people are expecting the ads. Retargeting ads can be used as a solid follow up to that. #CallRailChat
@GirlNamedElise Do you see any channels performing better than others for paid advertising?
A3: Don't be afraid to advertise what you're selling, especially if you're running search ads. It's a disservice to the people who want your product/service not to offer it when they need it most. #CallRailChat
A2. I would refocus on your audience. Double down on vetting out your customer avatar & do some more market research to make sure that you are answering the questions they are asking w/ ur mkting. Also take this down time to get reviews to increase conversions. #CallRailChat
For sure @kate_mcgaughey!
Listen first. Then find meaningful conversations in which you can participate. From there, try to weave your ask into the conversation, if it makes sense. People are on social media to socialize, so keep that in mind. #CallRailChat
A1: Pay attention to what your community is saying. Social media is a gift during this time because we can be empathetic marketers. "Listen" 4x as much as you speak, and match your approach to your audience's needs and interests. #CallRailChat
Our AMA with @GirlNamedElise and @RyanSteinolfson starts now! Use #CallRailChat to send in questions and view our rules of engagement below
A huge thanks to @danaditomaso and @DarrenShaw_ for sharing their wealth of knowledge on local search strategy today, and especially what #smallbusinesses can be doing to pivot strategies during #COVID19. Thanks to all who participated! #CallRailChat
A10: and all of this excellent advice from Dana. #CallRailChat
A10 Don't panic. Be kind to your staff. See what your gov't is doing to help businesses and apply for any funds made available. Think about what you can do to serve customers and stay safe, including closing if that makes sense for your situation. Sell gift cards! #CallRailChat
A10: look for ways your business can pivot to online revenue sources. A retail shop will have available staff to do deliveries. Help them set up online ordering with same day delivery. Fitness/therapy/etc can switch to live streams and video consulting. #CallRailChat
Q10. Wrapping up with our last question of today's chat. @danaditomaso and @DarrenShaw_ give their thoughts on what small businesses should do as we work together to make it through #COVID19. #CallRailChat
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