Top Tweets for #CompetingAgainstLuck
#CompetingAgainstLuck: The Story of Innovation and Customer Choice.
NGN 25,000 (HB)
#CompetingAgainstLuck a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.
Author: @claychristensen
NGN 11,000
“Awareness of these fallacies is the first step toward preventing them from taking over innovation in a company, but doing so on an ongoing basis requires constant vigilance and intervention” #CompetingAgainstLuck
“What are the experiences that customers seek in not only purchasing, but also in using this product? If you don’t know the answer to that question, you’re probably not going to be hired” #CompetingAgainstLuck
“Hearing what a customer can’t say requires careful observation of and interactions with customers,carried out while maintaining a “beginner’s mind.” This mindset helps you to avoid ingoing assumptions that could prematurely filter out critical information” #CompetingAgainstLuck
Happy #Christmas & #NewYear 🥳 On this occasion, four passionate individuals may collect four serendipitous 🎁 gifts:
@stratechery subscription-@benthompson
#CompetingAgainstLuck-@claychristensen
#ThePowerofPull-@jhagel
#PlatformScale-@sanguit
https://t.co/XGphCOGJDV
“I believe that good theory is essential... it is what has been missing in companies’ discussions about creating successful #innovations.” #competingagainstluck @claychristensen Can’t help but think @nntaleb would argue with putting theory before empirical practice. #jtbd
"New products succeed not because of the features and functionality they offer but because of the experiences they enable" @claychristensen #CompetingAgainstLuck https://t.co/jLf1Qyo5gC #CustomerExperience
#JobsTheory to predict disruptive innovation. How are people working around an issue; or non-consumption (what people are choosing not to do bc "too costly"). Context is important; relevance to the user; looking for the "why" of consumer use. Book: #CompetingAgainstLuck @ai_expo
#competingagainstluck and #powerofpull 4 o clock in the morning a coffee and two good books @jhagel @EfosaOjomo
Competitors can copy products, it’s difficult to copy experiences that are well-integrated into a company’s processes. #competingagainstluck
.@taddyhall, autor del libro #CompetingAgainstLuck, estará en #CrecerCamp ayudando a los empresarios a definir nuevas metas de crecimiento.
.@taddyhall, autor del libro #CompetingAgainstLuck, estará en #CrecerCamp ayudando a los empresarios a definir nuevas metas de crecimiento.
I read all books of @claychristensen, but his latest rolls them all up into one mature framework of theory. Awesome. #competingagainstluck
Really liking the book, #CompetingAgainstLuck. Trying to identify the main 'Job' ppl hire Spikeball to do
Après avoir lu #CompetingAgainstLuck de @claychristensen sur @Teamkoober, acquisition du livre ! 📖👍 #JTBD #JobToBeDone
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