Top Tweets for #ConsumeriQ
Well said @AdrienneNakohl ! And yet marketers get caught in the usual media practices. They miss the point of content is conversation. Content is not an ad. Content is a series of possibilities at building a relation with a consumer. #ConsumeriQ @ZircaDigital
Content marketing is not just writing a blog & publishing, it's an entire system.
To do it right you need:
1. A plan/strategy
2. Someone to make sure things stick to the plan
3. Someone to create the pieces
4. Someone to distribute the pieces
Thanks @Tina_Donati for the thought
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