Top Tweets for #Content2013
“@HannahMumby: 29 of the 30 top YouTube videos ever are music related. 50% of tweets are talking about music #content2013” c: @pilimontilla
#content2013 Coke's Jonathan Mildenhall says you will see brand spending more with production industry going forward
#content2013 Coke's Jonathan Mildenhall says role of content excellence is playing role of 'ruthless editor', otherwise you just make noise
#content2013 - if you are having trouble keeping up - like me - you can see it again here - http://t.co/iimRAbPQD7
Mixcloud: 'Brands still aren't using music in a content marketing fashion' http://t.co/dcRnVi0TWJ #content2013
#Content2013 Nick Blunden of Economist: "Whole concept of reach and frequency workhorses of advertising is fundamentally broken".
Nostalgia + Audience Mirroring + Entertainment = Key Virality Ingredients says @TheWebPsych #contentmarketing #content2013
"The difference between persuasion and manipulation is positive intent" via @TheWebPsych #QuoteOfTheDay #content2013
#content2013 Alastair Cotterill of Facebook advises not to just post questions/fill in the blanks - encourages wrong type of engagement
Loving the Facebook walk of shame #content2013
#content2013 McGregor, ex Obama rapid response campaign director: We thought of content like a stock market - not stakeholder approval
#content2013 Matthew McGregor, ex director of response for Obama campaign: We didn't do negative campaigning, we did contrast campaigning
#Content2013 Mediacom's Nick Cohen says talent are starting to see brands as way of creating experiences their audiences want to get to
#Content2013 great to see @bahighlife on screen as an example of one of the first (and greatest in my view) examples of content marketing
#content2013 Mixcloud's Nikhil Shah says a lot of brands aren't investing & amplifying music properly, just creating bland playlists etc.
#Content2013 Carrie Tyler, head of editorial at Never Underdressed, says native ads MUST be written by editors, not 'a faceless person'
#content2013 Never Underdressed says the new order of glossy is immediacy, engagement, always on, editors as marketers & the v. best team
#content2013 TNS finds just 37% of brands are using journos for content marketing & more use pr/ad agencies than content marketing agencies
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