Top Tweets for #DesireCode
Want happier, more engaged customers? Here’s how incorporating behavioural design can help. Ready to make a change?
#businesspsychology #behaviouralscience #behaviouraldesign #experiencedesign #servicedesign #desirecode
Singularity is the only TRUE #DesireCode of the Universe.
Rest is poetry.
At the core of all our desires, all of us desire one common thing - Singularity.
Life, on the other hand, is all about Duality.
And that's the Divine Irony.
We poetically call this irony - Existence.
"When it was finished, I closed the laptop and made a cup of tea."
This short article describes why we created the Desire Code Experience.
#desirecode #behaviourchange #immersivelearning
https://t.co/C7BwVvk4ZX
Germany, UK and Spain score terribly in the public vote at #Eurovision2023. They are members of the "big 5", so these songs don't get critical exposure until the final. Humans are wired to prefer the familiar. I wrote about it in #DesireCode @bbceurovision #behaviouralscience
Ever wondered what a £16.9 million pile of cash would look like? We thought so. Read our blog to find out if the People's Postcode Lottery actually needs a truck to deliver the prize to this weekend's winner...
#behaviouraldesign #desirecode #lottery
https://t.co/UUaqdxgKOI
Such a great evening, so many laughs and SO MANY new ideas. Missed you @gilly901_gill, @vicwhyte1, @AndreaParkin2 you were here in spirit. Changing the world one conversation at a time 💙 #desirecode
Rewards in the randomest of places! If you buy a ticket to access the toilets in a city centre shopping centre in Stockholm you can scan the QR code on it for extra rewards! #desirecodeinthewild #desirecode #certain
The @JohnLewisRetail Christmas ad is out!
It’s an annual event just over 10 years in the making, but it’s become a British tradition already.
#johnlewischristmasadvert #desirecode #behaviouraldesign #memorydesign
https://t.co/a4G7Sn0CB7
"Don’t think about how high up you’ll be, think about how high you’ll feel afterwards."
Desire Code's Laura Gainor recently reviewed the Zip World Cavern Experience.
#memorydesign #desirecode #zipworld #behaviouraldesign @SeanZipWorld
https://t.co/UDApOM4PZh
Certainty behaviour is one of the pillars of the Desire Code behavioural design framework, and it’s everywhere… especially at Halloween.
#desirecode #behaviouraldesign #certainty #behaviourchange #design
https://t.co/V5nx8j18Ea
Last week our experts @DeniseHampson and Laura Gainor spoke at the @GoNorthWales Tourism Innovation Programme on how to encourage customers to support sustainability, and how to lever values, purpose and storytelling to recruit and keep great talent!
#desirecode #sustainability
We just completed a 10-day co-design sprint with Barnsley Alliance healthcare partnership, where we developed and prioritised 80+ ways in which behavioural design can improve the health and happiness of not just patients, but carers and health care practitioners too #desirecode
Memory Design Part 12 - Final Summary
A summary of all the memory design factors covered in this series over the last two weeks.
#memorydesign #memory #brandloyalty #desirecode
https://t.co/n6Y08AsuUz
Memory Design 11 - Repetition
The more we’re exposed to something, the easier it is to recall.
#memorydesign #memory #brandloyalty #desirecode
https://t.co/4JVfHfiQA5
Memory Design Part 10 - Mementos
People enjoying profound experiences want to take home an artefact to remember it by.
#memorydesign #memory #brandloyalty #desirecode
https://t.co/0856sVfQgi
Memory Design Part 9 - The End of the Experience
People remember experiences more positively if they end well.
#memorydesign #memory #brandloyalty #desirecode
https://t.co/BzPO1TsAxM
Memory Design Part 8 - The Peak
A person’s memory of an experience is stored based on two key parts of that experience.
#memorydesign #memory #brandloyalty #desirecode
https://t.co/OBFKJDCr1D
Memory Design Part 7 - Surprise
When the brain gets something it’s not expecting, it tries to lock it down quickly and add it to memory.
#memorydesign #memory #brandloyalty #desirecode
https://t.co/2KwOYJLqL4
Memory Design Part 6 - Sensory Immersion
We create stronger memories of an experience if more of our senses are triggered at the same time.
#memorydesign #memory #brandloyalty #desirecode
https://t.co/PyncIht7BR
Memory Design Part 5 - Take the payment off the table
Even in the most immersive, enjoyable space, if there’s a sale coming, it’s hard to relax.
#memorydesign #memory #brandloyalty #desirecode
https://t.co/DE6PQ3sbDN
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