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YouTube offers advertising in 6 different formats. Display ads, overlay ads, skippable video, non-skippable video ads, bumper ads, and sponsored cards.
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Stands for eXtensible Markup Language. Similar to HTML (Hypertext Markup Language) in that it is primarily used to categorize various data for computers and humans to use more effectively.
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One or a group of documents, content and/or media that are accessible on the World Wide Web. Websites are typically identified with a domain name and published on a web server.
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An old term in Google Analytics which was recently changes to “sessions”.
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An HTML element that is used to describe the specific topic of a web page. Title tags are displayed in the tabbed top bar of a web browser.
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Also known as retargeting, a type of paid ad that allows advertisers to show ads to customers who have already visited their site.
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The Quality Score is reported on a 1-10 scale and includes expected clickthrough rate, ad relevance, and landing page experience.
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A permalink or permanent link is a URL that is intended to remain unchanged for many years into the future, yielding a hyperlink that is less susceptible to link rot.
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On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
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A no follow link is a link that does not count as a point in the page's favor, does not boost PageRank, and doesn't help a page's placement in the SERPs.
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Javascript is a scripting language. Javascript is used on web browsers to provide interactive elements to web pages that are difficult or impossible to achieve with just HTML or CSS.
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An internal link is a link from one page to another page on the same domain.
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Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet.
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Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results.
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A favicon is a graphic image (icon) associated with a particular Web page and/or Web site.
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External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source).
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A canonical URL is the URL of the page that Google thinks is most representative from a set of duplicate pages on your site.
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" Backlinks are important to SEO. Tools: Check your backlinks with Link Explorer.
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