Top Tweets for #EXPOWEST
Earlier this month, I met Anna Vocino at #ExpoWest. Anna is a bestselling cookbook author, voice actor & podcaster who leveraged her career to self-fund #EatHappyKitchen, a line of premium, clean-ingredient food products. Check out my interview! https://t.co/ZJcivWVLJK
PWR^UP is the first #proteinpowder that can be eaten straight from the bag.
This innovative product delivers delicious chocolate flavor, electrolytes, collagen, and low sugar. Supports muscles, joints, hair, skin, nails, energy, and hunger. It's also GLP-1 friendly!
#expowest
Just got back from #ExpoWest.
I ate an irresponsible amount of snacks.
Met a ton of amazing founders and marketers in CPG. The amount of innovation happening right now is wild.
High protein and high fiber were everywhere this year.
If you’re building a consumer brand and want to connect with the industry, Expo West is a game changer.
Also randomly met Taylor Griffin, which I definitely did not have on my Expo West bingo card.
Also really cool seeing brands we work with at Launchpoint continuing to win. Athlete-driven content → social momentum → real retail lift.
Already planning to be back next year.
The @sensapure is building flavor systems with real fruit parts instead of “natural flavors.”
SensaNaturals uses powders, extracts, and juice concentrates that show up clearly on the label.
#Sensapure #SensaNaturals #CleanLabel #ExpoWest #FoodInnovation
This is what happens when a category gets hot and nobody's watching.
While speaking alongside Paul Stamets at #ExpoWest last week, one of the topics I explored was the responsibility brands carry in building a category like functional mushrooms.
Brands own the relationship with the consumer.
The suppliers? You don't see their logo on a billboard. But they're doing the clinical trials, the strain development, the research.
Without suppliers, brands can't exist. Without brands, the ingredients, the science, the benefits never scale, never reach the consumer.
The category grows best when we work together and with the long term in mind.
That means using content as a tool for trust-building and transparency.
Unfortunately, on Meta it's the wild west.
Very little regulation on what you can and can't claim.
Some (of the biggest brands) see that as an opportunity to exploit consumer problems, problems (in my opinion) that mushrooms can't solve.
And I kinda get it. There's dollar signs all over it.
It's tempting to extrapolate the truth here to make a quick buck there.
The problem is, that's short term thinking.
if we, as brands, overpromise and underdeliver, consumer trust breaks.
And the whole category suffers for it.
No one is regulating this, so as brands, we have to hold ourselves accountable to the long-term foundation of the category we all believe in.
We work closely with our suppliers. We've built a database of claims we can and can't make, and we hold ourselves to it.
So because we can't make crazy claims, we have to get more creative with what we can say.
And we've found that creativity, with a bit of humor, can bring more people into the category in a way that actually builds trust.
It might not lead to the fastest growth.
But smooth is fast right?
Link in comments to a commercial we made that shows what I mean.
Great week at Natural Products Expo West connecting with suppliers and exploring what’s next in natural products!
Take a look at some of the trends we spotted. 👀
#expowest2026 #expowest #naturalproducts #foodtrends
⏰ Last chance!
Our Chocolate Chip Cookie Giveaway ends March 7 🍪
Win a FULL CASE of soft-baked, GFCO certified gluten-free cookies 😍
👉 Enter on our previous post for a chance to win!
#ChocolateChipWeek #Giveaway #LastChance #WinCookies #GlutenFree #GFCO #ExpoWest
The @NatProdExpo brings together the future of health products. @PLTHealth is highlighting Zynamite S, energy technologies, and joint support ingredients behind the next generation of formulas.
https://t.co/dtSvo6sLYH
#ExpoWest #JointHealth #Zynamite #IngredientInnovation
Are you at Expo? 🎉
We’d love to share a JUNI with you! ❤️
5 calories, Zero Sugar and infused with adaptogens including ashwaganda, lions mane and reishi mushroom. ✨
Try Your New Your Daily Mood Boost!
#expowest #drinkjuni #entrepreneur #healthybeverage
Natural Products Expo West features hundreds of healthy food and beverage brands March 3-6 at Anaheim Convention Center.
Panels discuss digital marketing, Amazon ads, AI, social media and more.
Follow @natprodexpo #expowest
📆 Aquesta setmana acompanyem les empreses catalanes a la fira #NaturalProducts #ExpoWest a Anaheim, Califòrnia. 🇺🇸
👉 Impulsem la internacionalització del sector agroalimentari català en l'epicentre de les tendències saludables i orgàniques als EUA.
#PRODECA #CatalanFood
Day 1 at Expo West did not disappoint.
What piqued your interest? What do you want to see more of?
#expowest #expowest2026 #naturalproducts #oraganicproducts
We’re thrilled to be at Expo West in Anaheim, CA! If you're attending, visit us at booth #5675 and experience the unmatched quality of Setton Farms' America's Best Tasting Pistachios 😉 Come snack with us! 💚 #PoweredByPistachios #expowest
👏👏👏👏👏
YEEHAW!!! Congrats!!
♠️🤑♠️💵♠️💸♠️💲♠️
https://t.co/AlCvbXg83i
#emergingbrands #founders #entrepreneur #investors #investing #fundraising #cpg #foodandbeverage #networking #buildingrelationships #mentoring #expowest #expo #expowest2026 #naturalproductsexpo
A great day at @expowest_uk Cornwall where we are sharing a stand with @FriarsPride!
We're here tomorrow too so do come along, say hello to Tom and find out how a high efficiency #kiremko frying range could save you money on your gas & oil 🔥🛢️
#expowest #cornwall #fishandchips
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