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Partners - Ghana Education Service(GES) and GIJ FOPAM
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In 2015, the United Nations General Assembly officially launched the Sustainable Development Goals. Ghana Institute of Journalism, Ghana's premier Communications instititute, believes that having a sustainable development by 2030 is a collective responsibility.
Ghana #PR stalwarts @PraiseNutakor & @KumShirley converge at @ipr_gij to impart knowledge & best practices to L400 students at the Ghana School of Journalism @GIJ #FOPAMGIJ #communications #PublicRelations #ProfessionalDevelopement #learningforlife #training #knowledgeispower
It’s important to have an issues register/log and issues matrix.
These will enable you assess the level of impact, trends, status of action etc. - @KumShirley, Corporate Communications Manager @VivoEnergyGhana
#FOPAMGIJ #Comms #PublicRelations
5. Don't feel pressured to communicate under pressure. Know when to turn on the ignition, accelerate and pull breaks in crisis communication.
#FOPAMGIJ #PublicRelations
cc: @NoelNutsugah @iprgij @FOPAM_GIJ
3. Ensure consistency in messaging amongst both
internal arid external stakeholders
4. Build a wider network and leverage on it in times of a crisis.
#FOPAMGIJ #PublicRelations
cc: @NoelNutsugah @iprgij @FOPAM_GIJ
Here are the key takeaways from Madam @KumShirley’s session with L400 @FOPAM_GIJ students.
1. Manage your issues before they escalate into
crisis.
2. Crisis communication should be guided by a strategy. Have a plan & (quarterly) review the plan.
#FOPAMGIJ #PublicRelations
Remember to engage your internal & external stakeholders during crisis.
Show empathy during crisis.
Manage your emotions during crisis.
Show consistency in your messages to your publics across all channels.
- @KumShirley,
Corp. Comms Manager @VivoEnergyGhana
#FOPAMGIJ
How often does your organization simulate crisis?
Do you realize that a crisis management strategy is necessary?
Do you have a crisis management team and contact list?
How often does your organization review and prepare for crisis?
#FOPAMGIJ #Comms #PublicRelations
Here’s an excerpt of @KumShirley, Corporate Communications Manager of @VivoEnergyGhana’s session with @FOPAM_GIJ L400 students at the Ghana Institute of Journalism.
#FOPAMGIJ #Comms #PublicRelations #Crisis
Speed is okay, but you need “Good Speed” in Crisis Management.
You need a Crisis Management Team to appropriately handle the crisis.
Tailor your crisis management team to suit your industry.
- @KumShirley, Corp. Comms Manager @VivoEnergyGhana
#FOPAMGIJ
#PublicRelations
Dear Comms Officers,
There’s nothing wrong admitting with saying sorry during a crisis. Be honest with your publics- it will help build trust. Don’t lie!
#FOPAMGIJ #Comms #Publics #PublicRelations #Communication #Crisis #People
You must ensure consistency in messaging to both your internal & external publics!
You need to have a crisis management plan! What procedures do you have in place for your organization?
- @KumShirley, Corp. Comms Manager @VivoEnergyGhana
#FOPAMGIJ #Comms #PublicRelations
@KumShirley, now shares some guiding principles in managing a crisis:
- Minimize harm to people
- Minimizing Environmental Impact
- Protecting Company’s Reputation
- Re-establish business continuity
- Learning to prevent reoccurrence
#FOPAMGIJ #Comms #PublicRelations #PR
It’s important to have an issues register/log and issues matrix.
These will enable you assess the level of impact, trends, status of action etc. - @KumShirley, Corporate Communications Manager @VivoEnergyGhana
#FOPAMGIJ #Comms #PublicRelations
Once you’ve been able to identify the potential issues, and prioritize, you put it place action plans to address it to mitigate the impact on the image of your organization - @KumShirley
#FOPAMGIJ #Comms
You must be able to anticipate issues that are likely to occur in your industry and put measures in place to address it before it becomes a crisis - @KumShirley
#FOPAMGIJ #Comms
@KumShirley is excited to be here to engage to engage @FOPAM_GIJ students Level 400 on Issues and Crisis Communication.
#FOPAMGIJ #Comms
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