Top Tweets for #FierceForward
Thanks to @RAPP and @contagious for reminding me how advertising has the ability to change hearts and minds. #FierceForward

What campaign were we most inspired by at #FierceForward? @blackandabroad took back what it meant to #gobacktoafrica with a social campaign displacing hate with a travel opportunity to go back to the beauty of Africa. Reframing a negative message into an inclusive call to action.
#FierceForward lesson 1: growth in market share for creative campaigns is 2.34% vs. 0.2% for non-creative. An argument for creative bravery?

“The content of the furture doesn’t fit into the format of the past.” This mornings brief with @TheDrum keeping us in the #FierceForward mindset!

Thanks to everyone who came out to RAPP NY’s #FIERCEFORWARD briefing with @contagious this morning. We hope you left inspired and ready to jump into fierce #creative work for your brand and consumers.

“Embrace radical transparency. Tell the truth (in everything). Use data, don’t abuse it. Disrupt yourself.”
-Chris Barth @Contagious #FierceForward @RAPP_NY @RAPP
“Once you have a relationship with a consumer, you don’t have to advertise to them.” -Nike @contagious #FierceForward
“Don’t take yourself too seriously. Changing your brand to react to culture can be a smart move, it shows empathy.” @moacyr #FierceForward
What do brands and agencies need to commit to creative ideas? @contagious says - common language, process, and advocates. #FIERCEFORWARD
It’s almost time! RAPP NY has partnered with @contagious for a #FierceForward morning on creativity, #Cannes and the future of marketing. Where will you be in 2025? And what are the 10 commandments agencies and brands, alike, should abide by?

The shift from personalization to individualization is just one topic we’ll explore at #FIERCEFORWARD on July 17. Discover more here: https://t.co/VamOObD4aL

6AM check in. Workout complete ✔
#countryheat #giddyup #healthylifestyle #fierceforward… https://t.co/QomZcfrjPs
Fuel your fire.... #fierceforward #sweatpink #fitfluential #yoga #yogi #instayoga #instayogi… https://t.co/7g9eEBeLFu
Tea and flash cards... #Buddha #fierceforward #yogaeverydamnday #yogateachertraining #yoga #yogi… https://t.co/FOXQE43c7X
This should be fun.... #trx #personaltrainer #fitfluential #sweatpink #nike #fierceforward… https://t.co/U1d4vBkONW
#theseareafewofmyfavoritethings #perrier #puravidabracelets #fierceforward #bucketfeet… https://t.co/5Ud8TPnRpg
These are my nemesis but I WILL get stronger. #fitfluential #fierceforward #sweatpink #oc2… https://t.co/VsQIWT0Fyc
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