Top Tweets for #FoodEdge2019
Food innovation themes emerging from @branchfood "...brands with a mission." Yup! And pay attention to the details. Your customers are. https://t.co/RO4baUUzlz
#plantbased
#foodedge2019
At #FoodEdge2019, powered by @cicboston-based @branchfood, industry experts weighed in on everything from branding to eating for the planet. https://t.co/jKXKizBmZm
At #FoodEdge2019, powered by @cicboston-based @branchfood, industry experts weighed in on everything from branding to eating for the planet. https://t.co/jKXKizBmZm
At #FoodEdge2019, powered by @cicboston-based @branchfood, industry experts weighed in on everything from branding to eating for the planet. https://t.co/jKXKizBmZm
#ICYMI last week at #FoodEdge2019, π¨π¦ #startups Smoodi & @millennia_tea demoed their #products & joined forces to blend a tea smoothie. #CdnInnovation #CdnCollaboration @branchfood
Hearing @megangrocki talk about how she manages qualitalive #data at #FoodEdge2019 got me nerding out about the #designthinking process. π that she plugged @questlove.
Walked away inspired & armed to keep grinding. #ishallproceed #themes #ThursdayMotivation #FoodBevConnect
Been busy MCβing #foodedge2019 the last two days. But hereβs a shot of me talking with @ZakNormandin, CEO of Iris Nova @DirtyLemonWeb and @kellammattie of @CocaCola talking about building conversations with consumers.
PROTIPS and Shout outs:
π shoutout to QuestLove and his book @qls
𧑠Aggregating #data β quick and easy on Air table (to replace excel)
@megangrocki #foodedge #foodedge2019
Consumer Insights >> Drive Product Innovation
β
Laddering ... continue probing/asking why to reach next-level reason behind preferences
π― see what consumers really do and use, not just what they say
π plan for research, data, analytics
@megangrocki #foodedge #foodedge2019
Health claims and New Product Development at #FoodEdge2019
β
be reasonable: milk, oat milk, and the courts
β food claims that appear too medical, prevention/treatment
β
need 1 good randomized clinical trial
Thank you Natural Products Canada, @FoleyHoag @OceanSprayInc
Excellent summary of the state of #diversity and #inclusion today, by CEO of Network of Executive Women @NEWNational at #FOODEDGE2019
Critical for
β
talent management
β
growth
β
profits and
β
results
particularly in large CPG, retail, and F1000 companies
Nick McCoy, Whipstitch Capital, on emerging #CBD market opportunities: You better have a differentiator, and you better get your health claims accurate.
#FOODEDGE2019
#BostonEcosystem
Nick McCoy, Co-Founder & Mng Director Whipstitch Capital, on key financial metrics that drive investor interest:
βCapital Eficiency is your report cardβ
#FOODEDGE2019
#BostonEcosystem
Nick McCoy, Co-Founder & Mng Director Whipstitch Capital, "From Innovation to Acquisition"
β
retailers are over-slotting in growth niches, brands should raise $ for the land-grab while space is available
β
attractive acquisition targets
#FOODEDGE2019
#BostonEcosystem
Nick McCoy, Co-Founder and Managing Director of Whipstitch Capital, gives Keynote on "From Innovation to Acquisition"
#FOODEDGE2019
Stories at #foodedge2019 π₯
Mike Messersmith (GM Oatly US) told the origin story of #oatmilk and the invention of @OatlyAB oat-based, vegan creamer (#swedish!πΈπͺ) and being part of the trend
#plantbased @oatlyus @lunduniversity
Tagging friends:
@EdibleBrooklyn @FoodLovesTech
"There is a revolution going on in the plant based dept and we can't do it alone. We should not be the only one in the market. We need competitors. It helps everybody." - @MikeMessersmith #FOODEDGE2019
Rapid-fire overview of #Boston #food industry from legacy brands (Hood) to emerging brands (@PerfectlyFree by Incredible Foods) ππ₯π₯
Boston is now a food invention + innovation city
Thanks @laurenabda of @branchfood + @hillholliday @BostonGlobe #foodedge2019 #futureoffood
@Oatley GM's @MikeMessersmith gives opening keynote on The Future of Product Development and Food Branding #FOODEDGE2019
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