Top Tweets for #FreshPharma
Varda Space Industries has raised $251 million in a Series D round at a reported $1.6 billion valuation to scale pharmaceutical processing in microgravity. The round was led by Lux Capital and Natural Capital.
#Pharma #Biopharma #DrugDiscovery #Drugs #New #Fresh #FreshPharma #FreshNews #FreshPharmaNews #Hospital #Treatment #Cure
#hckmktg is returning to its #content roots.
#pharma brand wants to share their stories. Not just their ads. Science sells. And, it builds trust.
If you need a platform. We have an (award winning) one, feedkast.
#freshPharma
How do you deliver your story so it's “fresh?”
Well, in #pharma, in 2018, that ain't with ads.
* WebMD said ad didn’t work.
* P&G proved they didn't work.
* COMPAS explained why they don't work.
You need some social marketing.
https://t.co/Vw2axq7GwJ
#freshPharma
3 #hcmktg takeaways from @Hearst:
MISSION - be bold, move first, test, and know you will fail
UNBOUND - be in every channel; programming for different audience needs
SOCIAL – social curates more than search
https://t.co/wyldusDTxM
Thanks @BoSacks
#FreshPharma
How do you structure a win-win pilot in #hcmktg?
A media CEO offered an advertiser $1m of free ads. If the ads “worked,” the client would buy $1m more at rack rates (50% discount). If not, they got $1m of free ads.
Here is the full story.
https://t.co/4qFixzvfMV
#freshPharma
What's a #CmJ? A curated micro journal. A publication curated by each #HCP reader. It's the evolution of clinical media.
Why does it change #hcmktg?
Simple, your customers use them to share YOUR stories.
https://t.co/PGnR7EoTJQ
#FreshPharma
Great article @mbenjamin
Audiences control media. Not brands; and not even publishers.
So, compelling brands meet audience needs. Not brand messages.
Effective content is personal, social and largely mobile.
https://t.co/ZmnytDBhsp
#FreshPharma
Jeff Bezos is the richest person… EVER. Because Amazon delivers millions of personal experiences every day.
#Pharma can elevate trigger emails to #Delivery #Marketing.
@feedkastCharles explains in @pharmExec
https://t.co/fPyOnCGP3J
#freshPharma
#freshpharma start work with Prof Angus Wallace at the @NHSNottingham national repository https://t.co/8Wq1Omo4eQ
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