Top Tweets for #GTMarTech
Great afternoon at #GTMarTech hearing from leaders at Google, Nielsen, & Turner Sports about how technology is changing the way organizations understand and market to their customers
If you achieve data driven marketing, it will result in 16% decrease in cost and 13% higher revenue #google #gtmartech
Data-driven marketing leads to 16% average cost savings and 13% average higher revenue. #gtmartech #marketing
If you achieve data driven marketing, it will result in 16% decrease in cost and 13% higher revenue #google #gtmartech
Your organization can buy all the technology it can, but if you’re people aren’t empowered to use it, it’s useless. #gtmartech
Come meet DataBank, Ltd. at #GATech #SchellerCollegeOfBusiness #GTMarTech event. #DataCenter tours conducted immediately after right next door.
Getting some marketing technology knowledge down at Georgia Tech today. #gtmartech #Marketing #technology
We are one week away from the MarTech 2020 Conference - seating is limited so register now! https://t.co/rcvGMYUDLw #GTMarTech
“Without #data, you’re just another person with an opinion” - W. Edwards Deming
Had a great time learning from marketing leaders from Atlanta Braves, The Home Depot, The Coca-Cola Company, and Atlanta Hawks this afternoon at the #GTMarTECH event! And got…https://t.co/qrNQUDMUpj
Thanks, David and Rob, for giving us great insight into how @ATLHawks uses data to make marketing decisions! #GTMarTech #DigitalMarketing #datadrivenmarketing
“What you do and what you buy is more important than what a model says you’ll do based on your demographics.” -David Elgin from the @ATLHawks on behavior vs. demographic data #datascience #GTMarTech
Last up: David Elgin (VP, Analytics) and Rob Laycock (VP, Marketing) from @ATLHawks discussing marketing analytics! #GTMarTech
“The idea of image recognition is not new, but the hardware is just now catching up to the idea of it.” -Rod Bates, VP of Decision Science & Data Strategy, @CocaColaCo #DataAnalytics #GTMarTech
At retail - Proximity Selection and Price needs to be transformed to Experience, Service, and Speed. #GTMarTech @georgiatechbsch
Awesome to have @zim_az at @georgiatechbsch talking about being inspired by tech that iterates and scales #GTMarTech
“At @georgiatechbsch, we are at the intersection of business and technology, and this conference is right at that intersection.” -Saby Mitra, Sr. Associate Dean of Programs, Georgia Tech #GTMarTech
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