Top Tweets for #GetSmart2019
We were happy to sponsor @WomenCommAustin's annual #getsmart2019 conference this week, an annual event that aims to help women in marketing, design, content strategy, and other communications roles level up their careers.
The new currency is not bitcoin, it’s convenience. @LesWingo #embraceinnovationstsyhuman #getsmart2019
We’ve been communicating since the beginning of time. How we communicated is what has changed. But what matters is #doibelong abd #amiok @LesWingo #getsmart2019
Check out @MrsAmandaReed's page for highlights from today's @WomenCommAustin's #GetSmart2019 conference!
“Personalization is a tactic under optimization, which is a tactic under test-and-learn. Personalization is widely talked about, but at the end of the day it’s a test. If you can’t test it and you can’t measure it, you shouldn’t be doing it.” @daveiam #GetSmart2019
Successful personalization finds common problems, solves the, and makes it feel unique to the user. @JennyLMagic #getsmart2019
Personalization starts with journey mapping. Define objective and goals, and what problems are happening. The prioritize the problems and experiment. @daveiam #getsmart2019
Personalization isn’t new. This is how things were 40 years ago when the cashier and butcher knew your name and preferences. We’re just figuring out how to do it in the digital age. @TheTimHayden #getsmart2019
Last breakout session before the keynote – "Personalization: Beyond the Hype" with @TheTimHayden, @Accenture_US' Heather Hildebrand and @daveiam. Moderated by WCA president, @JennyLMagic. #GetSmart2019
“More Than Numbers: Using Data to Tell a Story” with Amanda Powell of @DigitalMktr. Data shouldn’t make you uncomfortable; to tell a story, you must know the data. #GetSmart2019
Food for thought: humility in #DesignThinking means “this is the best we can do right now”while recognizing innovation is a constant process. Today’s intellectual & physical snacks. #getsmart2019 @WomenCommAustin
Design thinking is a continuous loop of observe, reflect, make. Keep going & improving. #itsneverdone #getsmart2019 @annnovelli
“Design a vase” vs “design a better way to display flowers “. Brilliant way to think about building empathy for the people you design for @annnovelli @WomenCommAustin #GetSmart2019
#getsmart2019
@annnovelli on Design thinking: start with developing empathy for the people using your products. Focus on the desired human experience, not the product.
“Your ideas don’t matter; people do” title of @annnovelli talk. She had me with the intro drawing exercise 🌸 #getsmart2019 #DesignThinking @WomenCommAustin
Will we see you at #GetSmart2019 tomorrow? Make sure you plan your day!
Conference schedule below. Please note: Master Classes are included with your Get Smart ticket but do require a separate registration. Looking forward to seeing everyone tomorrow!
https://t.co/O9J4oa9Qwh
Two weeks until #getsmart2019! 🙌 Have you registered? Don't miss out on this year's killer lineup of speakers talking about: #Personalization, #Analytics, #DesignThinking, plus masterclasses, mentoring, and a keynote from @LesWingo! https://t.co/do07EHfLG4
Do you really understand your customer's journey? At #getsmart2019, learn a multidisciplinary approach to customer journey mapping and how to successfully use it for #productdesign, service design, #marketing, and business design. https://t.co/AgZxkja6GM
A look ahead at trade shows & seminars where you can find us at work: #FESPA2019 #HSPConf #IdentityWeek2019 #GetSmart2019 #ColombiaGráfica & #ID4Africa
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