Top Tweets for #HiddenDecisions
Jackie Mockridge Mattina, EVP, Head of Audience & Insights at @dentsu_global demonstrates how these cognitive processes can offer invaluable insights into consumer behavior and branding strategies.
Full session 👉 https://t.co/tPBqebgqiL
#heuristics #hiddendecisions
How can you know what your consumer really wants and needs? It’s all about communication. Jackie mentions social listening & research are both powerful tools for learning more about your consumers. #HiddenDecisions
You can help consumers avoid overload with clever marketing, like Netflix’s ‘Play Something’ option which reduces the need for decisions & means you can get down to eating your piping hot dinner faster #HiddenDecisions
Jackie then explained choice overload, a phenomenon that causes decision-making to be suppressed or impaired by too many choices. Ever felt overwhelmed by a menu in a restaurant? You’ve experienced it. 🍕🍝🇮🇹 #HiddenDecisions
This is where #influencers & celebrity endorsements can be super helpful as well. They can also create a halo effect for your brand 😇 It’s all about finding those perfect partners to amplify your brand. #HiddenDecisions
“For example, if you know that your consumer is particularly eco-friendly, starting with the benefit of recycled packaging before you talk about its value, its price, its prevalence, its profit popularity, will make that consumer more interested.” Jackie Mattina #HiddenDecisions
Jackie then told us all about moral licencing 💭 If you think you’ve been good, you’re more likely to treat yourself. This halo effect can be used by brands to create more compelling marketing messages. #HiddenDecisions
Our brain plays a huge part in decision making, from simple tasks to judging people based on appearance. How? Pattern recognition. It takes shortcuts to help us make decisions faster & this webinar is all about helping you learn more about your consumers. #HiddenDecisions
We kicked off with a question: How many decisions do you think you’ve made today? 🤔 According to research, we make around 35,000 decisions - consciously and unconsciously - every single day. #HiddenDecisions
#ICYMI our #HiddenDecisions webinar with the hugely talented Jackie Mattina from @dentsu_global, here’s a quick summary 🧵 of the full session. Grab a coffee (Milk? Sugar?) and let’s go! ☕️
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