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Just got off phone with a SaaS provider that focuses on compliance for influencer marketing. Initially was unsure why they wanted to take the call, but as we jumped into conversation I learned their goal was to learn how they can leverage our agent ops to better service their clients. Super interesting to see B2B SaaS companies looking to leverage live agents to better service their enterprise clients and agency partners. Big takeaway: Whether you are DTC or B2B— it is extremely valuable to have the agent ops process already in place and the ability to streamline the knowledge transfer for each client/agency that gets onboarded. #2025IsTheYearOfLiveAgents