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Newsom approves $19 million in taxpayer funds for New York PR firm to reshape California’s image. The contract goes to Edelman to reshape how California is portrayed online and in the media. Officials say the goal is to “tell the California story” and push back on what they call false narratives about the state’s economy and business climate. The deal runs through the end of 2026. Taxpayer-funded messaging campaign. Is Gavin Newsom using taxpayer money from California to help his political ambitions?