Top Tweets for #IMPACTThisWeek
#IMPACTThisWeek: After contributing around 30% to the GDP in the last few years, SMEs are now leaving an imprint on Digital AdEx with as much as a 40% share.
By @anjana_naskar
https://t.co/hzsrwoalL7
@DDBMudra_Group @GrapesDigital @Intern_atom @socialpanga @MadisonWorldIND
#IMPACTThisWeek: Expected to cross Rs 4106cr in 2023, billboards are coming alive via innovations as the OOH ad industry goes through a transformation.
By @anjana_naskar
https://t.co/YLoyWnrHQD
@GroupMIndia @jcdecauxindia @BrightOutdoor @rach_lokhande
Mother Dairy's new ad campaign honours the highest degree of assurance - a mother's promise, says, Manish Bandlish, MD, Mother Dairy.
#MotherDairy #Advertising #IMPACTThisWeek
#IMPACTThisWeek: Be it PM Modi or Opposition’s Rahul Gandhi, all political parties are waking up to the appeal of the ‘influencers.’ Will they have a big hand in swaying opinions in the next few elections?
Story By: @journoImran
Read More: https://t.co/bMcAFrXHWs
#IMPACTThisWeek: Jane Lin-Baden, CEO, @PublicisGroupe, APAC, & Anupriya Acharya, CEO, Publicis Groupe, SA, tell us what went into the making of a stellar year. Also, an exclusive interview with Lee Puri & Siddharth Dabhade of MiQ.
https://t.co/SaTeFg2bFr
@neetanairhere @wearemiq
#IMPACTThisWeek: Girish Agarwaal of @DainikBhaskar Group talks about how it is going against the tide to be a notch above the rest.
Also, Tony Harradine, CEO, APAC, OMG talks about why the APAC region is a growth engine for @OmnicomMediaGrp.
@journoImran @neetanairhere #media
#IMPACTThisWeek: How will the political slugfest over Amul's entry into Karnataka, a market dominated by Nandini, impact both dairy brands?
Story by @anjana_naskar
https://t.co/xdLq2qoBKF
@Amul_Coop @nandinikmf @Jayen_Mehta @_SandeepGoyal_ @Sanjay_Tripathy @LloydMathias
#IMPACTThisWeek: Is re-packaging retro brands a sure-shot way of generating sales or is public sentimentality just a whim?
Story By: Ashee Sharma
Read More: https://t.co/Pz9nQiBN8r
@PwC_IN @ParleFamily @Bajajauto #brands #advertising #marketing #coverstory #impact
IMPACT converses with the senior leadership of EssenceMediacom during Global CEO Nick Lawson's India visit. Find out all about the merger, their expectations from India, and more this week on #IMPACT
#EssenceMediacom #India #merger #Advertising #media #IMPACTThisWeek #e4m
#IMPACTThisWeek: AdEx grows 21% in 2022 despite adverse conditions, with Digital overtaking TV for the first time, as per Pitch Madison Advertising Report 2023
Read more: https://t.co/I6b74BEMZY
@MadisonWorldIND @e4mtweets @Sam_Balsara @VikramSakhuja @LaraBalsara
#PMAR2023
Find @ashray_malhotra’s insightful take on #ChatGPT in #IMPACTThisWeek: Will the newly developed generative AI model ChatGPT threaten the jobs of advertising professionals or provide a helping hand with creativity?
Read more: https://t.co/97dJ7bHmEO
#IMPACTThisWeek: Will the newly developed generative AI model ChatGPT threaten the jobs of advertising professionals or provide a helping hand with creativity?
Story by @anjana_naskar
https://t.co/9tbBfugYNO
@E42_ai @21n78e @haptik @GroupMIndia @dubverse_ai #ChatGPT #AI #OpenAI
#IMPACTThisWeek: Will the newly developed generative AI model ChatGPT threaten the jobs of advertising professionals or provide a helping hand with creativity?
Story by @anjana_naskar
https://t.co/9tbBfugYNO
@E42_ai @21n78e @haptik @GroupMIndia @dubverse_ai #ChatGPT #AI #OpenAI
#IMPACTThisWeek: Joseph William Foster takes us through Reebok’s journey, and the challenges he faced while setting up the shoe brand, and the inspiration that led him to write a book on it.
Story By: @anjana_naskar
Read More: https://t.co/Odkh1JXQSI
@Reebok @Reebokfounder
#IMPACTThisWeek: We spoke to creative professionals behind 10 ads who packed a punch with their work, rightfully earning themselves a place on 'IMPACT's Creative Hotlist, 2023'
Story By: @neetanairhere
Read More: https://t.co/BxK3xYBSJL
#advertising #campaign #ads #brands
#IMPACTThisWeek What to expect in 2023? Connected TVs, Web 3.0 to play a big role in 2023, with 5G giving that much needed boost to Digital, industry leaders deep dive.
#impact #cover #advertising #media #trends #media #TV #radio #OOH
#IMPACTThisWeek: As Mindshare celebrates its silver anniversary, Helen McRae and Amin Lakhani share the agency's growth story and how they have clocked business worth Rs 1800 cr this year.
Read more: https://t.co/ADVq9cNqT9
@lakhaniamin #HelenMcRae @mindshare
#IMPACTThisWeek: With about 80% of Gen Z preferring influencers to celebrities today, brands are tapping these new-age stars, hoping to reach out to a wider audience
Read more: https://t.co/m5jjPzpPtb
@HeyAhsaasChanna @TheSuhaniShah @PepsiCoIndia @Meta @GroupMIndia @RjKarishma
#IMPACTThisWeek: A bumpy ride ahead for the new age startups in India as they face their biggest test amid cross winds from a global tech meltdown. Will they weather the storm?
Read More on https://t.co/5iD4WxRquN
#cover #story #impact #tech
#IMPACTThisWeek: As Wavemaker gears up for its 6th year after clinching business worth Rs 1500cr between 2021-22, Toby Jenner, CEO @WavemakerGlobal & @ajaygupte CEO – South Asia, Wavemaker speak to #NaziyaRahman
Read more: https://t.co/5iD4WxAnsN
@WavemakerIndia #TobyJenner
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