Top Tweets for #IMTAMemberWeeklyNews
#IMTAMemberWeeklyNews: From December 13th to December 19th
1. Doppelmayr Supports the 13th Austrian Winter Sports Days: Conference | Ski Competition
From December 12 to 14, 2025, the 13th Austrian Winter Sports Days: Conference | Ski Competition was successfully held at the Xiaohaituo National Alpine Skiing Center in #Yanqing, #Beijing. Doppelmayr Seilbahnen GmbH attended the event as a Platinum Partner. The event was jointly organized by the Commercial Section and the Tourism Section of the Austrian Embassy in China and attracted more than 200 industry guests, including government representatives, media professionals, and practitioners from the winter sports and ice-and-snow industry from both #China and #Austria. Participants engaged in in-depth discussions on the development of winter sports and the ice-and-snow industry. During the summit forum, a representative of Doppelmayr delivered a keynote speech titled “Smart Ropeways: Shaping a New Future for China’s Ice-and-Snow Industry.” Drawing on innovative technologies such as the TRI-Line ropeway system, the presentation highlighted the critical role of intelligent and sustainable transportation solutions in enhancing ski resort operational efficiency and improving visitor experience. The speech offered a technological perspective and development insights to support the quality-driven upgrading of the ice-and-snow industry.
2. Cherishing China–Korea Friendship, Remembering True Friends Through Time—”Everlasting Friendship • China–Korea Amity Night” Successfully Concludes
On December 10, the Korea-China Association for Cultural Exchange hosted the “Everlasting Friendship • China–Korea Amity Night” in #Seoul. Dai Bing, Chinese Ambassador to the Republic of Korea; Kim Jun-hyung, Member of the National Assembly of the Republic of Korea; former National Assembly member Seol Hoon; Choi Seung-jae, Inspector of the Ministry of SMEs and Startups; as well as Noh Jae-hyun, Ambassador of the Republic of Korea to China, and Kim Tae-heum, Governor of South Chungcheong Province, delivered speeches at the event. Under the theme “Everlasting China–Korea Friendship, Advancing Together Through Shared Endeavors,” the Association presented the “Everlasting Friendship Award” and the “Friends in Adversity Award” to representatives who have made outstanding contributions to promoting practical cooperation and people-to-people exchanges between China and the Republic of Korea. Award recipients noted that the recent meeting between the two countries’ leaders and the successful hosting of APEC have strengthened their confidence in the future of China–Korea economic cooperation. They expressed their commitment to continuing to deepen economic exchanges while actively promoting cultural interaction and grassroots friendship together with members of the Association.
3. Minor Hotels Successfully Hosts China Market Roadshow, Officially Launching Four New Brands
Minor Hotels, a globally recognized hotel owner, operator, and investor, recently held its 2025 China Travel Trade Market Roadshow in #Beijing, #Guangzhou, and #Shanghai. The roadshow aimed to introduce four newly launched brands under the Minor Hotels portfolio to #China’s travel trade partners and industry stakeholders, while outlining the Group’s latest development strategy for the Chinese market. More than 20 global sales representatives from Minor Hotels participated in the China roadshow, representing regions including the #Maldives, #Thailand, #Malaysia, the #MiddleEast, #Europe, and #Africa. Over a five-day program, the team engaged in in-depth discussions with luxury travel agencies and MICE planners on emerging trends in China’s luxury leisure and business travel markets, further strengthening collaboration and exploring new opportunities for mutual growth.
4. Sunriver and Mode Tour of Korea Sign Strategic Cooperation Agreement to Explore New Opportunities in International Cultural Tourism
Recently, a delegation led by Lee You-yeon, President of Mode Tour NetWork of Korea, visited Sunriver and held in-depth discussions with Fang Yan, President of Sunriver, on cross-border market promotion, cultural tourism project development, and business model innovation and upgrading. Following the meeting, Li Jie, Vice President of Sunriver, and Lee You-yeon signed a strategic cooperation agreement on behalf of both parties. This partnership with Mode Tour, #Korea’s second-largest outbound travel company, marks a significant step toward jointly expanding the Korean tourism market and exploring new opportunities for upgrading the cultural tourism industry. Under the agreement, Sunriver will leverage its high-quality scenic resources and professional operational capabilities, while Mode Tour will contribute its extensive distribution channels and customer base in the Korean market. Together, the two parties will integrate Sunriver’s tourism resources into Korea’s mainstream travel product system. In addition, Sunriver will offer dedicated preferential policies and high-quality services for Korean visitors introduced through this cooperation. The two sides also plan to jointly develop targeted marketing campaigns and establish a regular information-sharing mechanism, further enhancing operational efficiency and strategic synergy.
5. Global Tourism Economy Forum • Heilongjiang 2025 Successfully Held in #Harbin
The Global Tourism Economy Forum • Heilongjiang 2025, an international exchange and cooperation platform dedicated to promoting the sustainable development of the global tourism economy, was successfully held today in #Harbin. Centered on the theme “New Quality Productive Forces: A New Engine for the Global Tourism Economy,” the forum aimed to build a high-level international dialogue platform and to advance the integrated development of Heilongjiang Province with global tourism innovation chains and industrial chains. The Global Tourism Economy Forum • Heilongjiang 2025 was jointly hosted by the People’s Government of Heilongjiang Province and the Global Tourism Economy Research Center, with the Macao Special Administrative Region Government as a founding institution and the UN Tourism as a partner organization. The event was organized by the Department of Culture and Tourism of Heilongjiang Province and the Harbin Municipal People’s Government, with support from the China Chamber of Tourism.
6. Zhejiang Provincial Tourism Federation Invited to Attend Yangtze River Delta–Central Asia Cultural and Tourism Promotion Conference, Advancing a New Chapter of Silk Road Cooperation
Recently, the 2025 Yangtze River Delta–Central Asia Cultural and Tourism Promotion Conference was successfully held at the China–Central Asia Trade Facilitation Cooperation Platform in #Nanjing. The event was jointly organized by Jiangsu Soho Holdings Group Company Limited and Xuanwu District of Nanjing, with the tourism associations of the Yangtze River Delta’s three provinces and one municipality serving as co-organizers. Mao Donghui, Vice Chairman of the Zhejiang Provincial Tourism Federation and Tourism College of Zhejiang, attended the conference as a representative of the Association. He joined representatives of Central Asian countries in China and officials from relevant departments of the Yangtze River Delta region in witnessing a new starting point for cultural and tourism cooperation between the Yangtze River Delta and Central Asia. Held under the theme “Retracing the Silk Road, Embracing a New Partnership,” the conference featured destination presentations, cooperation signings, and intangible cultural heritage experiences, providing an efficient platform for deepening cultural and tourism cooperation between the Yangtze River Delta and Central Asian countries.
🔗#IMTAMembers: @DoppelmayrGmbH, Korea-China Association for Cultural Exchange, @MinorHotelsEUAM, @modetour, Sunriver, Global Tourism Economy Research Center and Zhejiang Provincial Tourism Federation are members of IMTA.
#IMTA #IMTAMemberWeeklyNews #IMTAMember #InternationalTourismCooperation #GlobalTourismIndustry #CulturalExchange #TourismEconomy #SustainableTourism
#IMTAMemberWeeklyNews: From December 6th to December 12th
1. The RV Market Is Expected to Show an Upward Trend in 2026
According to the Winter 2025 Edition of the RV Market Outlook, a quarterly forecast report prepared by ITR Economics for the Recreation Vehicle Industry Association (#RVIA), wholesale shipments of recreational vehicles are projected to reach approximately 300,000 units in 2026. At the same time, the forecast for year-end 2025 shipments has been revised upward to nearly 340,000 units. The updated outlook indicates that total RV shipments in 2025 are expected to range between 334,000 and 345,400 units, with a midpoint estimate of approximately 339,700 units. Looking ahead to 2026, shipments are projected to fall between 332,100 and 366,000 units, with a midpoint of 349,300 units, representing a 2.8% increase compared with the anticipated final shipment total for 2025. “The new RV RoadSigns reflects where the RV industry stands today: stable, resilient, and preparing for renewed growth,” said Craig Kirby, President and CEO of RVIA.
2. Myanmar–China Business and Investment Forum to Highlight New Opportunities in Bilateral Trade and Investment
On December 12, the Myanmar–China Business and Investment Forum was held at the Embassy of Myanmar in China in #Beijing, the capital of #China. At the forum, the President of the Myanmar-China Culture and Tourism Promotion Society shared key considerations and practical guidance for investing in #Myanmar, providing enterprises with more concrete directions and operational recommendations. The presentation also introduced specific investment projects currently open in Myanmar and outlined a follow-up business delegation plan scheduled for after Myanmar’s general election at the end of December. According to the plan, Chinese entrepreneurs will be invited to visit Myanmar to meet with relevant government officials, conduct market research, and carry out on-site inspections of potential investment projects, with the aim of further advancing bilateral economic and investment cooperation.
3. Doppelmayr China Celebrates 30th Anniversary
On December 6, Doppelmayr Seilbahnen GmbH marked the 30th anniversary of its establishment in #China with a grand celebration themed “Thirty Years of Progress, A New Chapter Ahead”, held at its Sanhe production base. Representatives of the Doppelmayr Group, officials from the Austrian Embassy and Commercial Section, leaders from the ropeway inspection authority and industry associations, long-standing clients, partners and suppliers, as well as employees of Doppelmayr China, gathered to witness this important milestone together.
4. Club Med Invites Guests to Embrace the Winter Ski Season
On December 11, as the winter ski season officially commenced, Club Med, a global pioneer of all-inclusive ski vacations under Fosun Holiday—welcomed guests to its ski resorts worldwide. Originating in #France, Club Med carries forward the authentic French ski tradition, seamlessly blending the Alpine heritage of skiing with the refined aesthetics of French art of living. The brand has established more than ten ski resorts across the French Alps and has successfully introduced its ice-and-snow vacation concept—centered on professional ski experiences and French ski culture into the Chinese market.
5. China International Travel Mart to Be Held in #Haikou
Operated by the Department of Tourism, Culture, Radio, Television, and Sports of Hainan Province, the 2025 China International Travel Mart (#CITM) officially opens today in #Haikou, #Hainan Province. The event will run from December 19 to 21, with December 20 and 21 being public open days. This will mark the first time that the China International Travel Mart is hosted in Hainan. The event is expected to become a flagship gathering that highlights the characteristics of the Hainan Free Trade Port, promotes international cooperation, and advances the high-quality development of the tourism industry. The exhibition will cover a total area of 65,000 square meters and feature five major exhibition zones: the Domestic Zone, International Zone, Sunshine Hainan Zone, Culture & Tourism IP Zone, and Inbound Tourism Consumption Zone, offering rich content and diverse exhibition formats. In addition to the exhibition, a series of supporting activities will be held, including professional business matchmaking sessions, on-site presentations, route inspection tours, and the promotional event “Nihao! China, Hainan Night.” The event will also provide in-depth briefings on key tourism policies following the closure of the Hainan Free Trade Port customs system.
6. Total Investment of RMB 532 Million: Major Cultural and Tourism Project Breaks Ground in #Lijiang
Recently, the groundbreaking ceremony for the expansion and upgrading project of the Yak Meadow Cableway at Yulong Snow Mountain Scenic Area was held at the new lower station of the cableway in Baishui Mountain Villa within the scenic area. As a major cultural and tourism project in #Yunnan Province, the launch of this project marks a solid step forward for Yulong Snow Mountain Scenic Area in improving tourism infrastructure, enhancing visitor experience, and promoting the transformation and upgrading of Lijiang’s tourism industry.
7. Sunriver Culture Completes Acquisition of Dayao Mountain Pawangjie Scenic Area, Laibin City, Guangxi
On December 5, Sunriver Culture completed the acquisition of Dayao Mountain Pawangjie Scenic Area, #Laibin City, #Guangxi. The total transaction value was RMB 344 million, including a provisionally agreed equity transfer price of RMB 290 million, which will be paid through the debt assumption.
8. Minor Hotels Group Wins https://t.co/LybrrTxyNe Group’s 2025 Global Partner Award for “Luxury Hotel Chain Partner of the Year”
Recently, https://t.co/LybrrTxyNe Group held the 2025 Global Partner Summit in #Istanbul, #Türkiye, bringing together industry leaders from global tourism, aviation, hospitality, and technology sectors to discuss innovation trends and growth opportunities in the travel industry. As an important partner of https://t.co/LybrrTxyNe Group, Minor Hotels Group was honored at the summit with the 2025 Global Partnership Award – Luxury Hotel Chain Partner of the Year.
🔗#IMTAMembers: @RV_Industry, Myanmar-China Culture and Tourism Promotion Society, @DoppelmayrGmbH, @clubmedofficial, Department of Tourism, Culture, Radio, Television, and Sports of Hainan Province, Lijiang Yulong Snow Mountain Provincial Tourism Development Zone Management Committee, Sunriver Holding Group Co., Ltd., @tripcomgroup and @MinorHotelsEUAM are members of IMTA.
#IMTA #IMTAMemberWeeklyNews #IMTAMember #RVIndustry #ChinaMyanmarRelations #WinterTourism #SkiResorts #CulturalExchange #HainanFreeTradePort #TourismCooperation #YulongSnowMountain #SunriverCulture
#IMTAMemberWeeklyNews: From November 29th to December 5th
1. Global Tourism Economy Forum 2025 Summit to Be Held in Heilongjiang from December 15 to 17
The Global Tourism Economy Forum (GTEF), an international exchange and cooperation platform dedicated to promoting the sustainable development of the global tourism economy, will host its 2025 summit in #Harbin, #Heilongjiang Province, from December 15 to 17. With the theme “New Quality Productive Forces: Powering The Global Tourism Economy,” this year’s forum will invite more than 1,000 guests from over 30 countries and regions across five continents, including the Secretary-General of the United Nations World Tourism Organization, leaders of relevant international institutions, government officials from tourism and culture departments, executives from Fortune Global 500 companies, well-known entrepreneurs, and academic experts. Together, attendees will build a new platform for open cooperation and jointly envision a new blueprint for global tourism economic development.
2. Over 1 Million International Tourists Visited Nepal in the First 11 Months of 2025
According to the latest data released by the #Nepal Tourism Board (NTB), Nepal received 116,553 international visitors in November 2025, pushing the total number of foreign tourist arrivals this year past the one-million mark. October to December is traditionally Nepal’s peak tourism season. Recently, Nepal also announced a reduction in travel permit fees for popular destinations such as Upper Mustang, aiming to attract more international visitors.
3. Tongcheng Travel: Two-Way Travel Surge Between Northern and Southern China During New Year's Day Holiday
On December 5, Tongcheng Travel Holdings Limited released its 2026 New Year's Day Holiday Travel Trend Report, showing that over the past month, searches for keywords such as "New Year's Eve" and "New Year's Day" on the platform have increased by more than 280% month-on-month. As December begins, bookings for major products—including air tickets, hotels, and homestays—have steadily increased for the New Year holiday, with overall reservation volume rising nearly 30% compared to the same period last year.
4. Malaysia to Launch Its First Direct Flight to Qinghai
At a promotional event held in #KualaLumpur on November 22, multiple Malaysian and Chinese organizations announced that the Kuala Lumpur–#Xining direct charter flight, operated by Malaysia’s Batik Air, will officially launch on April 18, 2026. This will be the first direct air route from #Malaysia to #Qinghai, adding a new air corridor to enhance economic, cultural, and tourism exchanges between Malaysia and Northwest China. Patrick Law, President of the Malaysian Chinese Tourism Association (MCTA), who attended the event, stated that the promotion has helped Malaysian tourism industry representatives gain a deeper understanding of Xining's plateau landscapes, cultural charm, and unique experiences. He believes that more Malaysians will choose the direct flight to visit this beautiful city and experience Xining’s natural beauty and cultural diversity firsthand. He also looks forward to strengthened cooperation between Xining's cultural tourism and aviation sectors and relevant Malaysian organizations to achieve mutual benefits and win-win development.
5. A Delegation from the Korea-China Association for Cultural Exchange Visits Yangzhou
The President of the #Korea-#China Association for Cultural Exchange led a delegation to visit #Yangzhou. During the visit, the event "Meeting #Chungcheongnam-do in Yangzhou · Stories of Korea-China Friendship" was held, along with a series of cultural exchange activities. The Association commented that Yangzhou's historic charm, cultural atmosphere, and modern development were highly impressive, and announced plans to organize more member visits to Yangzhou in 2026.
6. “Night Chongqing” Cultural Tourism Brand Officially Unveiled, Five Signature Nighttime Experiences Shape a New Vision for Night Tourism
As a world-renowned “city that never sleeps,” #Chongqing has launched a major upgrade to its nighttime cultural tourism identity. Recently, the “Chongqing Night” Cultural Tourism Brand Launch Event was held on the rooftop of the Jialing River Cableway Museum, featuring an innovative format of live scenarios, immersive experiences, and global livestreaming. Relying on the nighttime economic network along Chongqing’s “Two Rivers and Four Riverbanks,” the brand focuses on five key sectors—night tours, night markets, night shows, night wellness, and night entertainment—to showcase the city’s unique nighttime charm and diverse offerings. It introduces to the world a new nighttime cultural tourism image: “Majestic Landscape, Dynamic Chongqing.” The event was hosted by the Chongqing Municipal Commission of Culture and Tourism Development.
7. Guizhou Tourism Group’s “Small Car, Small Tour Group + Connected Regional Flight Routes” Innovative Model Presented at the Forum
On December 3, at the “Encounter Mountains and Seas · Winter Travel in #Guizhou” Forum and the “Flavors of Guizhou” Promotion Event—part of the 2025 Boao Forum for Entrepreneurs—Guizhou Tourism Industry Development Group Co., Ltd. showcased its innovative tourism models: “Small Car, Small Tour Group” and “Connected Regional Flight Routes.” These models drew significant attention from attending guests. Their successful implementation demonstrates the Group’s effective efforts in addressing key travel challenges such as dispersed attractions and lengthy travel times.
🔗#IMTAMembers: @gteforum, @nepaltourismb, Tongcheng Travel Holdings Limited, Malaysian Chinese Tourism Association, Korea-China Association for Cultural Exchange, Chongqing Municipal commission of Culture and Tourism Development, and Guizhou Tourism Industry Development Group Co., Ltd. are members of IMTA.
#IMTA #IMTAMemberWeeklyNews #IMTAMember #GTEF2025 #Heilongjiang #TourismEconomy #SustainableTourism #GlobalCooperation #NepalTourism #InboundTravel #NewYearTravelTrends #ChinaHolidayTourism #MalaysiaChinaTravel #DirectFlightLaunch #KoreaChinaExchange #YangzhouVisit #ChongqingTourism #NighttimeEconomy #TravelInnovation #BoaoForum
#IMTAMemberWeeklyNews: From November 15th to November 21st
1. Latest Trend in RV Travel: Experiential Marketing
The Recreation Vehicle Industry Association (RVIA) has highlighted in its latest trends and insights report that experiential marketing is gaining increasing popularity in the RV travel sector. Experiential events have become an effective way to connect with potential RV users. By creating positive, hands-on experiences, these events help consumers better understand the RV lifestyle and inspire deeper interest in exploring RV culture. Among the ten experiential events hosted by Go RVing for 2025, a total of 65,149 people explored RVs in person. In addition, hundreds of thousands more learned about RV travel through these innovative and engaging activations, demonstrating the growing influence of experiential outreach within the industry.
2. Royal Visit to China Sparks Tourism Momentum as Thailand Rolls Out New Measures to Attract Chinese Travelers
Thapanee, Governor of the Tourism Authority of Thailand (TAT), has been closely monitoring public sentiment surrounding the Thai King and Queen’s visit to China through TAT offices in #Beijing, #Shanghai, Chengdu, #Guangzhou, and #Kunming, and has observed a strong surge of cross-border enthusiasm. In response, the TAT, together with the Thai Travel Agents Association (TTAA) and other leading industry organizations, has introduced innovative themed tour packages that take travelers on immersive journeys through communities symbolizing #China–#Thailand friendship. These itineraries are designed by local destination management companies and feature experiences such as a lively exploration of #Bangkok’s Small Market, Pratunam Market, and Yaowarat Road, cultural engagement in the Sakaeo community in Chonburi Province, distinctive activities in Chanthaburi Province, historical walks in Nakhon Sawan and Phuket Old Town, and creative city tours in Lampang and Suphan Buri, showcasing multi-dimensional cultural ties between the two nations.
3. Delegation from the Korea-China Association for Cultural Exchange Attends Wuyi Mountain International Tea Culture Exchange in Nanping
A delegation led by Yoon Cheol-sik, Executive Committee Member for Economic Affairs of the #Korea-#China Association for Cultural Exchange, recently visited #Nanping to participate in the Wuyi Mountain International Tea Culture Exchange. The delegation toured several key locations, including the Wuyi Land Marketing Center, the Jianyang Jian Zhan Cultural and Creative Park, and the Shaowu Bamboo Cube Eco-Tech Innovation Pavilion. They also attended the plaque presentation ceremonies for the “Wuyi Land Brand (Korea) Humanities Exchange Center” and the “Nanping City Cultural Promotion Ambassador”. The “Wuyi Land Space” initiative serves as a global promotional platform for the Wuyi Land brand, showcasing signature products from Nanping such as tea, bamboo, water culture, artisanal ware, cuisine, cultural offerings, and tourism experiences. On May 16, 2025, the Korea Wuyi land Tea Space held its unveiling ceremony at the headquarters of the Korea-China Association for Cultural Exchange in Insa-dong, Seoul.
4. One Hundred Chinese Photographers Present 500 Works to the Nepal Tourism Board in Tribute to the 2025 Holi Festival
The #Nepal Tourism Board has officially received 500 photographic works gifted by a delegation of one hundred Chinese photographers, all created during field visits to Nepal for the 2025 Holi Festival. Captured from distinctive artistic perspectives, these images showcase the vibrant atmosphere of Holi along with the cultural traditions and daily life of local communities. The collection offers Nepal a fresh visual narrative and provides a vivid bridge for cultural and tourism exchange between China and Nepal. The Nepal Tourism Board expressed strong appreciation for the artistic merit and promotional value of the works, noting that they may be exhibited and promoted through diverse channels in the future.
5. Korean Travel Trade Delegation Visits Yantai to Boost Inbound Tourism
A Korean travel trade delegation, consisting of representatives from the Korea Tourism Organization and the Korea Association of Travel Agents (KATA), recently visited #Yantai for an inspection tour. During the visit, the delegation explored the city’s rich cultural and tourism resources and also attended the opening ceremony of an international birdwatching festival in #Dongying. Members of the delegation expressed high recognition of Yantai’s unique appeal and tourism potential.
6. Tourism Fiji and Chongqing Municipal Commission of Culture and Tourism Development Sign Strategic MoU, Advancing Bilateral Tourism Cooperation
During the 2025 #Chongqing International Travel Agent Conference, Tourism #Fiji and the Chongqing Municipal Commission of Culture and Tourism Development signed a Memorandum of Understanding to strengthen cooperation in tourism destination marketing, marking a new phase of structured and in-depth cultural and tourism collaboration between the two sides. The MoU takes effect from the date of signing and will remain valid for three years. The partnership is expected to provide travelers from Chongqing with more diverse travel options to Fiji while positioning Chongqing as a strategic hub to further expand the market presence of Fiji’s “Where Happiness Comes Naturally” brand in China.
7. Su Zhigang of Chimelong Group Inducted into the IAAPA Hall of Fame
On November 17, at the “IAAPA LEGENDS: A Hall of Fame Celebratory Affair” held in Orlando, Florida, #USA, Mr. Su Zhigang, Chairman of #Guangdong Chimelong Group Co., Ltd., was officially inducted into the 2025 IAAPA Hall of Fame, becoming the first Chinese recipient of this prestigious honor. This marks another recognition from an internationally authoritative organization for Su Zhigang, following his receipt of the Thea Award for Lifetime Achievement from the Themed Entertainment Association (TEA) in 2024.
Founded in 1918, the International Association of Amusement Parks and Attractions (IAAPA) is the largest international trade association for permanent amusement facilities and attractions worldwide, with approximately 7,500 member organizations across more than 100 countries and regions. Established in 1990, the IAAPA Hall of Fame is widely regarded as one of the most authoritative and prestigious honors in the global cultural tourism and attractions industry. The award is granted through a rigorous selection process, evaluating candidates across multiple dimensions including innovation, operational excellence, and sustainable development, and is considered one of the highest honors in the global attractions industry.
8. Tongcheng Travel Launches “Tongcheng Snow Buddy Card” in Partnership with Air China, China Southern Airlines and Over Ten Other Carriers
As snowfall has recently begun across many parts of China, the annual ski season is now in full swing. On November 18, Tongcheng Travel Holdings Limited announced the official launch of the 2025–2026 snow season “Tongcheng Snow Buddy Card”, which will once again provide ski enthusiasts with a range of benefits such as discounts on air tickets and hotel vouchers. This campaign is jointly carried out with more than ten airlines, including Air China, China Southern Airlines, #Sichuan Airlines, #Shenzhen Airlines, China United Airlines, #Qingdao Airlines, Suparna Airlines, #Guangxi Beibu Gulf Airlines, Longjiang Airlines, Tianjiao Airlines, and Donghai Airlines, as well as several airports in popular ski destinations. The program has also received strong support from partners such as Wanda Hotels & Resorts and SF Express.
9. Club Med Showcases Its Presence at Exposition Art de Vivre à la Française in Chengdu, Interpreting 75 Years of French Heritage
Recently, the 8th "Exposition Art de Vivre à la Française" kicked off at SKP #Chengdu. As a pioneering brand of the premium all-inclusive vacation with 75 years of experience in the global vacation market, Club Med, under Fosun Tourism Group, made a remarkable appearance at the exhibition, presenting its profound #French heritage and the brand philosophy of "I'Esprit Libre". The showcase offered guests an immersive experience of the art of French living.
10. Dongpo Old Wharf in Haikou Selected as a Provincial-Level Tourist Leisure Block in Hainan
Recently, the Dongpo Old Wharf Immersive Cultural Lifestyle Block in #Haikou was officially recognized as a provincial-level tourist leisure block by #Hainan Province. Developed as a key project by Hainan Tourism Investment & Development Co., Ltd., the project is positioned as China's first immersive cultural lifestyle block themed around Dongpo culture. It deeply integrates Dongpo culture, wharf heritage, and local Hainan culture. Since its renewed opening in May 2025, the destination has received over 3.5 million visitors, becoming a new landmark for cultural tourism consumption in Haikou and a popular leisure destination for local residents.
Centered on the integrated development model of "culture + tourism + commerce," the block features eight major themed business formats and five immersive touring routes. It has successfully introduced cultural experience venues such as the Dongpo Illusion Immersive Hall and Dongpo Fresh Pavilion, as well as multiple brands making their first entry into Hainan and a range of intangible cultural heritage (ICH) products, creating a rich and diversified consumption ecosystem. Designed with Song Dynasty aesthetics as its visual foundation, the block presents multiple cinematic-level immersive scenes and all-day performance programs. Through open-boundary live performances and interactive character experiences, visitors are immersed in a sensation of "entering the Song Dynasty in one second," creating a fully engaging cultural atmosphere.
11. "Love in Yunnan · Unforgettable Lijiang" Travel Wedding Promotion Event Launched: Pledging Love at Yulong Snow Mountain, Unlocking New Romantic Scenarios for Lijiang Wedding Tourism
Recently, the "Love in #Yunnan · Unforgettable #Lijiang" Lijiang Travel Wedding Preferred Destination Promotion Event was successfully held in Lijiang, creating a romantic celebration that blended magnificent natural landscapes with rich cultural heritage, and further igniting the momentum of Yunnan's travel wedding industry. On the day of the event, approximately 120 guests from the wedding industry, travel agencies, media organizations, and cultural and tourism authorities gathered at Yulong Snow Mountain to jointly witness this romantic occasion.
🔗#IMTAMembers: @RV_Industry, Thai Travel Agents Association, Korea-China Association for Cultural Exchange, @nepaltourismb, Korea Association of Travel Agents, Chongqing Municipal Commission of Culture and Tourism Development, Guangdong Chimelong Group Co., Ltd., Tongcheng Travel Holdings Limited, @ClubMed, Hainan Tourism Investment & Development Co., Ltd., and Lijiang Yulong Snow Mountain Provincial Tourism Development Zone Management Committee are members of IMTA.
#IMTA #IMTAMemberWeeklyNews #IMTAMember #TourismCooperation #ExperientialTravel #RVTourism #ChinaThailandTourism #InboundTourism #CulturalExchange #NepalTourism #HoliFestival #KoreaChinaRelations #FijiTourism #IAAPAHallOfFame #GlobalAttractionsIndustry #SkiSeason #FrenchHeritage #CulturalTourism #ImmersiveExperience #WeddingTourism
#IMTAMemberWeeklyNews: From October 18th to October 24th
1. #Nepal Promotes Sustainable Mountaineering Tourism
Every year from September to November marks Nepal’s autumn climbing season. According to the latest data from the Nepal Tourism Board (#NTB), a total of 802 climbers have been granted climbing permits for this season, with Chinese climbers forming the largest group—100 in total. As of October 9, #Nepal has approved climbers from more than 70 countries and regions to scale 42 peaks, including Mount Everest, generating over 190 million Nepalese rupees (approximately USD 1.35 million) in revenue—a 150% increase year-on-year. In addition to Mount Everest, Manaslu, the world’s eighth-highest peak, has also attracted many mountaineers. However, alongside the booming mountaineering industry, Nepal is facing growing environmental and sustainability challenges. Rising climber numbers have intensified issues such as high-altitude waste, glacial melting, and fragile ecosystems. In response, the Nepalese government has strengthened regulations, organizing mountain clean-up campaigns, requiring expeditions to bring back their waste, and introducing an eco-deposit system. In June 2025, Nepal will jointly launch a Sustainable Tourism Program with the United Nations Development Programme (#UNDP) to improve infrastructure, enhance workforce training, and promote local community employment through a comprehensive development roadmap for mountaineering tourism. Badri Pandey, Minister of Culture, Tourism and Civil Aviation, stated that while ensuring safety and protecting the environment remain top priorities, the government aims to integrate mountaineering with #Nepal’s rich cultural heritage to build a sustainable mountaineering tourism brand.
2. Sunriver Holding Becomes Controlling Shareholder of #Shanghai Haichang Ocean Park
On October 17, Shanghai Haichang Ocean Park officially completed its equity subscription agreement with Sunriver Holding Group Co., Ltd. (Sunriver Holding). With an investment of HKD 2.295 billion, Sunriver Holding has become the controlling shareholder of the company. This strategic partnership will leverage Sunriver’s well-established cultural and tourism operation system to support Haichang in upgrading key projects in #Beijing and #Shanghai. The collaboration will also enhance the park’s IP content development, including popular franchises such as Ultraman, further enriching the park’s themed entertainment offerings.
3. Minor Hotels Group Wins 45 Honors at Condé Nast Traveler Readers’ Choice Awards 2025
Minor Hotels Group, a leading global hotel owner and operator, has received 45 accolades in the 2025 Condé Nast Traveler Readers’ Choice Awards across the U.S. and U.K. editions, marking a record high for the group. This year, 25 Minor Hotels Group properties were featured on the U.S. list, while 20 appeared on the U.K. list, reflecting the group’s strong performance in key global travel markets and continued excellence in hospitality.
4. Club Med to Open Its First #SouthAfrican Resort in 2026
As a pioneer of premium all-inclusive vacations with a 75-year history, Club Med, under FOSUN Holiday, continues to deliver innovative experiences through its expanding global footprint. In July 2026, the brand will open its first resort in #SouthAfrica, the Club Med South Africa Beach & Safari, located in KwaZulu-Natal Province, a destination still largely untouched by international travelers. The project highlights Club Med’s forward-looking vision in exploring emerging travel destinations. At the same time, several Club Med resorts worldwide are being refreshed with new experiences, marking the beginning of a new summer chapter in 2026. To help guests plan ahead, Club Med has already launched pre-sales for its 2026 summer vacation packages, inviting travelers to embark on their next seaside and mountain adventures.
5. The Malaysian Tour Group Concludes Their Successful Trip to #Bazhong, Opening a New Chapter in Cultural and Tourism Dialogue
From October 16 to 21, an international cultural and tourism dialogue centered around the vibrant red leaves of Mount Guangwu took place in #Bazhong. During their 6-day in-depth exploration, the #Malaysian visitors made themselves in the beauty of the red leaves in Guangwu Mountain, visiting key attractions such as Enyang Ancient Town, Nuoshui Dongtian, and Nankan Grottoes. They also attended the immersive night tour of "Dream Guangwu Mountain," experiencing the charm of “Poetic Landscapes and Red Bazhong.” Huang Lizhe, Vice Secretary-General of the Malaysian Chinese Tourism Association, remarked, “The people of Bazhong are so fortunate to see such beautiful scenery every day!”
6. Qiandao Lake New Century Resort Awarded the “Golden Osmanthus Quality Hotel” Provincial Title
On October 17, Qiandao Lake New Century Resort, under the New Century Tourism Group, successfully passed the provincial evaluation for the “Golden Osmanthus Quality Hotel” in #Zhejiang Province, officially joining the ranks of high-quality hotels in #Zhejiang. This honor marks the resort’s achievement in service quality, customer satisfaction, and operational management, positioning it as a leading establishment in the province and providing visitors with an enhanced travel experience.
7. The 2025 Pioneer Camp’s 8th Mt. Siguniang Mountain Climbing Event Grandly Opens on October 24
On October 24, the 2025 Pioneer Camp’s 8th Mt. Siguniang Mountain Climbing Event, hosted by the Siguniang Mountain Scenic Area Administration Bureau, kicked off in #Xiaojin County, #Aba Prefecture. Climbing enthusiasts, athletes, and industry experts from both domestic and international locations gathered to celebrate this outdoor event that has been held for over a decade.
8. From the “Starting Point” to the “Beautiful Destination”: The "Self-Drive 318: Heading to Ganzi" Shanghai Launch Event Officially Kicks Off
On October 22, the “Self-Drive 318: Heading to Ganzi” 2025 Ganzi Domestic Market Promotion and Marketing Event was grandly launched at the North Bund International Passenger Center in #Shanghai. Liu Hong, Vice Chairman of the Ganzi Prefecture Political Consultative Conference and Director of the Ganzi Culture, Radio, Television, and Tourism Bureau, extended a heartfelt invitation to tourists from East China. The starting point of G318 is located at People's Square in #Shanghai, and the "Once in a Lifetime Drive on the 318" IP originated in #Shanghai. Li Kexi, the initiator of the G318 National Highway Cultural Promotion and creator of the "Once in a Lifetime Drive on the 318" IP, is also the founder of iDriver Media, which played a key role in the promotion of this event. In 2018, the first “Once in a Lifetime Drive 318” landmark was established in #Litang West City Gate, #Ganzi, becoming a must-visit spot along the G318 route. Li Kexi shared his personal journey with this national road and his deep connection with Ganzi over the years.
🔗#IMTAMembers: @nepaltourismb, Sunriver Holding Group Co., Ltd., @MinorHotelsEUAM, @ClubMedUK, Malaysian Chinese Tourism Association, New Century Tourism Group, Siguniang Mountain Scenic Area Administration Bureau and iDriver Media are members of IMTA.
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#IMTAMemberWeeklyNews: From October 11th to October 17th
1. Nepal’s Autumn Climbing Season Sees Sharp Revenue Growth, Led by Chinese Climbers
According to the Nepal Tourism Board (NTB), Chinese climbers made up the largest group of participants during #Nepal’s autumn climbing season this year, with 100 out of 802 climbers receiving permits. The autumn climbing season in Nepal runs from September to November. As of October 9, Nepal had issued climbing permits to climbers from 71 countries for 42 peaks, including Mount Everest, generating around NPR 191 million (about USD 1.35 million) in total revenue, marking an increase of about 150 percent compared to the same period last year. Among these climbs, Mount Manaslu (8,163 meters), the world’s eighth-highest peak, attracted the most climbers. A total of 374 permits were issued for this mountain, bringing in approximately NPR 158 million (around USD 1.1 million), which accounted for more than 80 percent of the total revenue.
2. Club Med Launches a Worry-Free Ski Holiday Experience
Club Med, the all-inclusive global ski resort pioneer under FOSUN Holiday, has officially launched its 2025–2026 snow season. More than 20 ski resorts worldwide will soon welcome guests. As the brand celebrates its 75th anniversary milestone, Club Med continues to uphold its pioneering spirit in ski vacations. Through seamless service, professional instruction, and a wide range of activities, the brand aims to offer guests a “carefree and beyond imagination” winter holiday experience.
3. “Experience Macao” Tourism Promotion Event Kicks Off in Putrajaya
The #Macao Government Tourism Office recently launched its large-scale “Experience Macao” tourism promotion campaign in #Indonesia and #Malaysia, continuing its marketing efforts in Southeast Asia. The event featured a variety of engaging activities, special travel package and flight promotions, and aimed to attract more Malaysian travelers to visit Macao while expanding its reach in the international market. The opening ceremony was officiated by representatives from the Macao Government Tourism Office, Tourism Malaysia, the Economic Development Bureau of the #Guangdong-Macao In-Depth Cooperation Zone in Hengqin, the Malaysian Association of Tour and Travel Agents (MATTA), and the Malaysian Chinese Tourism Association. Participants included six major integrated tourism and leisure enterprises from Macao, airline partners, members of the tourism industries from both Macao and Malaysia, media representatives, and local residents.
4. Delegation from the Korea-China Association for Cultural Exchange Visits “Dunhuang Printing House” and “Dunhuang Without Boundaries”
On October 13, a delegation from the Korea-China Association for Cultural Exchange, participating in the 2025 Global Mayors Dialogue • Dunhuang, visited two cultural spaces — “Dunhuang Printing House” and “Dunhuang Without Boundaries.” Through interactive and immersive experiences, the delegation explored the contemporary vitality of #Dunhuang culture. At Dunhuang Printing House, the members were drawn to a display of creative cultural products inspired by Dunhuang murals, such as stamps and stationery featuring Silk Road motifs. Guided by staff, the delegates tried their hand at traditional block printing. As the inked tools pressed against the paper, classic Dunhuang patterns like flying apsaras and ceiling murals emerged, allowing the guests to experience the craftsmanship and warmth of ancient artistry firsthand. The group then visited Dunhuang Without Boundaries, where they were captivated by the grand artistic atmosphere. The venue’s blend of mural-inspired design, cultural literature, and digital light displays brought new vibrancy to ancient art. The delegates lingered to admire the exhibits, appreciating how Dunhuang culture continues to thrive through creativity and contributing to deeper cultural exchange between #China and #Korea.
5. Chinese Tourist Arrivals in Thailand Surge During National Day Holiday, Flights Nearly Full
Since September 26, flights from China to #Thailand have been nearly sold out, with passenger load factors reaching 99%, about three times higher than usual. The surge is driven by China’s National Day Golden Week holiday. As of the fifth day of the holiday, more than 20,000 Chinese tourists are arriving in Thailand each day, and the number continues to rise. According to the Association of Thai Travel Agents (ATTA), if Thailand continues to enhance its tourism services and convenience for visitors, China could once again become a long-term driving force for Thailand’s tourism industry.
6. The 24th International Cave Science Expedition of Shuanghe Cave in Suiyang, Guizhou Begins
The 24th International Cave Science Expedition of #Guizhou Shuanghe Cave, themed “Cave World · Beyond Imagination”, was recently launched at the water-cave plaza of Shuanghe Cave, Suiyang County, Zunyi City, Guizhou Province. The Shuanghe cave system features rare and exceptional geological scenery at a global level. According to joint scientific investigations in 2024, the cave’s total explored length has been extended to 437.1 km, with a vertical depth of 912 m — ranking it third longest in the world, first in Asia, the world’s longest dolomite cave, and the world’s largest celestite cave. The scientific team is composed of explorers and scientists from China, #France, #Italy, #Portugal, and #Belgium, most of whom conduct explorations here year-round. Jean Bottazzi, the ambassador of the French Federation of Speleology to China and the chief scientific officer of Shuanghe Cave, the world's third-longest cave, said the objectives of this expedition include searching for and exploring connection passages between cave; locating, observing and revealing fossil remains discovered within the caves; investigating the formation mechanisms of this extraordinary cave system; and extending the survey into previously unknown cave sections.
7. New Century Tourism Group Launches “Zhejiang Food Map” Series – Now Arriving at Moganshan, Huzhou
Flourishing with water and famed for flavors. #Huzhou, a millennia-old city on the shore of Taihu Lake in northern #Zhejiang, is renowned as the “mansion of silk and land of fish and rice.” With its dense waterways, ancient towns, small bridges, flowing streams, and merchant-lined old houses that speak of its prosperity, Huzhou has nurtured waterside delicacies such as eel silk in rice paste (烂糊鳝丝) and Xinshi mutton (新市羊肉). In 2025, New Century Tourism Group has meticulously launched a series of events under the theme “Zhejiang Food Map,” aiming to enable a deeper appreciation of Zhejiang’s culinary culture through the fusion of food and travel. After stops in Wenzhou, Ningbo, Shaoxing, Qiandao Lake, and Xiaoshan, the series has now arrived in Huzhou at Yinzhuli in Moganshan Kaiyuan Senbo Holiday Park Hotel, where visitors can immerse themselves in a multi-sensory experience among bamboo forests and tea gardens.
8. Vietnam Travel Trade Promotion for Huangshan Tourism Successfully Held
On October 15, amid the breathtaking autumn scenery of #Huangshan, a special tourism promotion event for Vietnamese travel agencies was grandly held at Xihai Hotel in the Huangshan Scenic Area. The event was hosted by Huangshan Tourism Development Co., Ltd., a subsidiary of Huangshan Tourism Group Co., Ltd., and co-organized by Huangshan Highlight International Travel Co., Ltd.. Taking the launch of the Huangshan–#Vietnam charter flight as an opportunity, the event aimed to showcase Huangshan’s new tourism products and experiences to the Vietnamese market and promote the development of inbound tourism. More than 100 Vietnamese travel professionals and influencers participated in the visit. The delegation climbed Mount Huangshan, exploring its scenic wonders—peculiar pines, unique rocks, and a vast sea of clouds—and expressed great admiration for its autumn beauty. They later attended the dedicated Huangshan Tourism Promotion Session.
9.Sante Cableway Group and Its Subsidiaries Receive Multiple Honors and Make Authoritative Industry Lists
On October 17, the #Wuhan Enterprise Confederation, Wuhan Entrepreneurs Association, and Wuhan Development Strategy Research Institute jointly released the "2025 Wuhan Top 100 Enterprises, Top 100 Manufacturing Enterprises, and Top 100 Service Enterprises Analysis Report." Wuhan Sante Cableways Group Co., Ltd. was listed among the Top 100 Service Enterprises in Wuhan 2025.
The Group's Nanwan Monkey Island Ecotourism Area earned the title of "The Most Popular Scenic Spot in #Sanya and Surrounding Russian-Speaking Markets" at an inaugural promotion event jointly organized by Belarusian Airlines and Hainan Saiaofei International Travel Agency, recognizing its strong influence in the Russian-speaking tourism market.
Meanwhile, #Zhuhai Jingshan Sightseeing Cableway was featured in Ctrip's 2025 Annual Reputation List as a "Must-Visit Attraction" and was also selected among the "Top Guangdong Family Attractions List." The project has received continuous praise and recognition from both visitors and major travel platforms over the years.
In addition, Guzhai Inn, a Nanzhang Chunqiuzhai B&B under Sante Cableway Group, was named among the "Top Ten B&Bs in Hubei."
10. Sanfo Outdoor: Dedicated to Developing and Selling Professional Outdoor Sports Gear
#Beijing Sanfo Outdoor Race Management Co., Ltd. focuses on the research, development, and sales of professional, high-quality outdoor sports equipment. Its main businesses include operating the Swiss high-performance sports technology brand X-BIONIC, the Nordic outdoor aesthetics brand HOUDINI, and the Italian handcrafted footwear brand CRISPI, as well as organizing outdoor activities, sporting events, and team-building programs. By integrating these business segments, Sanfo provides consumers with comprehensive products and services, encouraging people to embrace the outdoors, stay active and healthy, and uphold a lifestyle of harmony between humanity and nature.
🔗#IMTAMembers: @nepaltourismb, @clubmedofficial, Malaysian Association of Tour and Travel Agents (MATTA), Korea-China Association for Cultural Exchange, Association of Thai Travel Agents (ATTA), @FFSpeleo, New Century Tourism Group, @TravelHuangshan, Wuhan Sante Cableways Group Co., Ltd., and Beijing Sanfo Outdoor Race Management Co. Ltd. are members of IMTA.
#IMTA #IMTAMemberWeeklyNews #IMTAMember #ClubMed #CulturalExchange #TourismDevelopment #CulturalExchange #GlobalTravel #SustainableTourism #AsiaTourism #ShuangheCave #CaveExploratio #NaturalWonder #ZhejiangCuisine #HuzhouTravel #InboundTourism #InboundTourism #TravelAwards #TourismIndustry #OutdoorLifestyle #OutdoorTourism
#IMTAMemberWeeklyNews: From September 6th to September 12th
1. #Kenya Keen to Promote Trade and Investment Through MICE Tourism
According to The Star on September 10, the Cabinet Secretary Ministry of Tourism & Wildlife, #Kenya, Rebecca Miano, stated that the country is eager to leverage Meetings, Incentives, Conferences, and Exhibitions (MICE) to tap into trade and investment opportunities.
Currently, the 2025 Africa MICE Summit is being held at the Kenyatta International Convention Centre in Nairobi. The summit is expected to address the challenges facing the industry and raise funds for bankable projects in Kenya and across the African continent.
As part of efforts to attract more international visitors, Kenya aims to achieve double-digit growth in MICE arrivals. The goal is to increase total international tourist arrivals to at least 5 million by 2027, generating a minimum of KSh 800 billion in revenue.
Among these visitors, 44.2% (1,058,026) come to Kenya for leisure and holidays, 26.9% (643,595) for business and conferences, and 22% (526,071) to visit friends and relatives—the three leading reasons for travel to the country.
The minister of Kenya Tourism Board, Miano emphasized that Kenya intends to position MICE tourism as a core pillar of its national tourism strategy.
2. “Annual Development Report on China's Cultural Tourism 2024-2025” Officially Published
Recently, the landmark achievement “Annual Development Report on China's Cultural Tourism 2024-2025”, compiled by the Cultural Tourism Research Base of the China Tourism Academy, was officially published by China Tourism Press.
The report analyzes the challenges and opportunities facing the development of China’s cultural tourism industry and points out that “Cultural Tourism 3.0” is an inevitable trend. Positioned at the historical juncture between the conclusion of the 14th Five-Year Plan and the formulation of the 15th Five-Year Plan, the report provides a comprehensive review and assessment of the trends, challenges, and opportunities in China’s cultural tourism from the perspectives of supply, demand, new characteristics, and emerging trends.
3. #Leshan ⇄ #Malaysia: A “Two-Way Journey”
Recently, the “LESHAN ANCIENT CITY OF 3000 YEARS’HISTORY” 2025 China (Leshan) Cultural and Tourism Promotion Global Tour – Malaysia Stop was held in Kuala Lumpur. Over 100 guests, including representatives from Malaysian government agencies, cultural and tourism enterprises, travel agencies, and media outlets, gathered to discuss cooperation in cultural and tourism exchanges.
At the event, Leshan Giant Buddha Tourism Investment & Development (Group) Co., Ltd. and Mt. Emei Tourism Co., Ltd. signed a Strategic Cooperation Agreement on Inbound Tourism with the Malaysian Chinese Tourism Association and the Malaysia–China Tourism and Culture Promotion Chamber of Commerce.
Meanwhile, the Leshan Cultural and Tourism Malaysia Promotion and Marketing Center was officially inaugurated, marking a new stage of cooperation between the two sides.
4. Sharing the Same Moon Across the Sea: Chongqing–Thailand Cross-Border Livestream About to Begin
Coinciding with the 50th anniversary of the establishment of diplomatic relations between China and Thailand, the “Sharing the Same Moon Across the Sea” Mid-Autumn Cultural Tourism Carnival will be held in Bangkok, Thailand, from September 12 to 14. The event is supported by the Chinese Embassy in Thailand and the Chongqing Municipal Commission of Culture and Tourism Development, and jointly organized by the China National Tourist Office in Bangkok and the China Cultural Center in Bangkok. Featuring a “Chongqing–Bangkok” cross-border livestream as its highlight, the event will present a cultural and tourism feast that transcends national borders and brings the peoples of #China and #Thailand closer together.
5. Chinese National Geography and Biem Lofen Partner to Define a Premium Sports & Outdoor Lifestyle
On September 9, at the iconic Point General Stage by Sayram Lake — hailed as the “Last Tear of the Atlantic” — Chinese National Geography and Biem Lofen, a leading Chinese premium apparel brand, held a grand signing ceremony and 2025 Winter Collection Launch under the theme “Eastern Treasure, World-Class Down”, officially unveiling Biem Lofen’s 2025 Goose Down Series.
As China’s authoritative geographic science media, Chinese National Geography is committed to “shaping the national image and fostering a sense of belonging,” presenting to the world the rational beauty of China’s nature and culture, and serving as a key window to showcase the nation’s image. Founded in 2003, Biem Lofen has focused on the premium golf and lifestyle apparel segment for 22 years, growing alongside the sport in #China. Since 2013, it has been an official partner of the China National Golf Team, accompanying the team through twelve consecutive years of international competitions. In 2020, the brand launched a co-branded series with the Palace Museum, and in 2022, it entered a twelve-year strategic partnership with Zhang Xue, a master of Suzhou embroidery — the foremost of China’s Four Famous Embroideries and an intangible cultural heritage bearer. Through such initiatives, Biem Lofen continues to share the story of Chinese brands and Chinese culture with the world.
6. 2026 Grandeur Asia Tourist Attraction Equipment Expo to Open in #Guangzhou
Organized by the China Tourist Attractions Association, co-organized by 24 provincial tourism associations including the Ningxia Tourism Association, and hosted by Guangdong Grandeur International Exhibition Group Co., Ltd., the 2026 Grandeur Asia Tourist Attraction Equipment Expo (TAEE) will be held on May 10–12, 2026 at the China Import and Export Fair Complex in Guangzhou. The expo will cover an exhibition area of 30,000 square meters and is expected to attract 300 exhibitors. Concurrently, a series of high-level events will be held, including the 2026 World Cultural Tourism Conference, the 2026 China Tourist Attractions Investment and Operations Conference, the 2026 China Tourism Scenario Innovation Development Forum, and the 2026 China Scenic Low-Altitude Economy Development Forum. These sessions will explore future trends in cultural tourism and attraction equipment industries. As a key barometer for the global cultural tourism equipment sector, the 2026 expo will bring together leading enterprises, cutting-edge technologies, and innovative solutions, providing an efficient platform for scenic spot operators, investors, and equipment suppliers to connect, driving business model upgrades and enhancing visitor experiences worldwide.
🔗#IMTAMembers: @magicalkenya, China Tourism Academy, Mt. Emei Tourism Co., Ltd, Malaysian Chinese Tourism Association, Chongqing Municipal Commission of Culture and Tourism Development, Chinese National Geography and Guangdong Grandeur International Exhibition Group Co., Ltd. are members of IMTA.
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#IMTAMemberWeeklyNews: From August 30th to September 5th
1. “Korea-China Bond” City Cooperation and Exchange Event Successfully Held in #Shanghai
To celebrate the 33rd anniversary of diplomatic relations between #Korea and #China and to deepen practical cooperation between Chungcheongnam-do Province of #Korea and #Shanghai as well as the Yangtze River Delta region, the “Korea-China Bond” City Cooperation and Exchange event was recently held successfully in #Shanghai. The event was co-hosted by the Korea-China Association for Cultural Exchange, the Chungcheongnam-do Provincial Government, and the Chinese People’s Association for Friendship with Foreign Countries. It aimed to build a diversified platform for exchanges among industry, academia, and research, to enhance connectivity between Chungcheongnam-do and Shanghai and the Yangtze River Delta in cultural, economic, and trade fields, to promote deeper integration of industrial and supply chains, and to foster practical cooperation in broader areas and at higher levels.
2. Zhangjiajie Tourism Group and Korea’s Mode Tour Hold Marketing Symposium: Deepening Cooperation to Create New Opportunities in Tourism
Recently, Zhangjiajie Tourism Group Co., Ltd. held a marketing symposium with Mode Tour Network of Korea. The meeting focused on deepening bilateral cooperation and enhancing coordination in tourism product development, providing an efficient platform for further expanding the China-Korea tourism market. According to reports, Mode Tour is #Korea’s second-largest outbound travel company and one of the country’s most influential travel service providers. Each year, it organizes approximately 400,000 Korean tourists to visit #China. With its in-depth understanding of the Korean market and extensive sales network, Mode Tour has long played a key role in China-Korea tourism exchanges and continues to develop high-quality tourism products that meet the needs of travelers from both countries.
3. The First Bangkok Chinese Character Art Festival Held in #Thailand
The year 2025 marks the historic occasion of the 50th anniversary of the establishment of diplomatic relations between #China and #Thailand. On September 4, the “China-Thailand as One Family — Celebrating the 50th Anniversary of Diplomatic Relations between China and Thailand and the First Bangkok Chinese Character Art Festival” opened at Chulalongkorn University in #Thailand. The festival was co-hosted by the Shanlian Chinese Character Art Institute of China and the Thai Young Chinese Chamber of Commerce, with support from the Ministry of Education of Thailand and the Embassy of the People’s Republic of China in the Kingdom of Thailand. Running for five days from September 4, the inaugural festival features a diverse program including an exhibition of Chinese character artworks, cultural lectures, roundtable forums, and interactive art experiences. It fully showcases the unique charm of Chinese characters as an important carrier of Chinese culture, as well as the profound heritage of cultural exchange between China and Thailand.
4. Tongcheng Travel Summer Tourism Review: High-Value Travel Products Drive Upgraded Consumer Demand
Tongcheng Travel recently released its 2025 Summer Tourism Consumption Trends Review, which shows that mass tourism consumption this summer is shifting toward higher-quality experiences. The number of first-time air passengers has continued to grow strongly, while bookings for mid- to high-end hotels have increased at a significantly faster pace than those for budget hotels.
5. CTG International Expands in Ice and Snow Economy with Acquisition of Songhua Lake Ski Resort and Beijing Wanbing Snow Sports Company
Recently, CTG International, a subsidiary of China Tourism Group, together with CTG Capital and Jilin Province Jilv Investment Group Co., Ltd., acquired Vanke Lake Songhua Resort and Beijing Wanbing Snow Sports Co., Ltd., both formerly owned by Vanke Group. This acquisition represents a strategic move by CTG International to further expand its business portfolio, while also contributing to the growth of the ice and snow economy and supporting revitalization efforts in Northeast China. Adopting a model that integrates “leading ski projects + professional talent teams + ice and snow resource ecosystem,” the acquisition will further enhance CTG International’s core competitiveness in leisure and resort destinations.
6. Sante Cableways Reports RMB 292 Million Revenue in H1 2025, Advancing as an “Integrated Eco-Themed Park Operator”
Wuhan Sante Cableways Group Co., Ltd., a company with decades of expertise in passenger ropeway operations, recently released its financial results for the first half of 2025. The report shows that the company achieved operating revenue of RMB 292 million, with net profit attributable to shareholders reaching RMB 67.54 million and after-deductions profit at RMB 67.33 million. Although its revenue and profit scale are relatively modest compared with the broader A-share market, these results are considered positive within the culture and tourism sector and are expected to attract attention and recognition from the capital market. Behind the company’s evolution from “tourism” to “culture and tourism,” and now toward “culture, tourism +,” lies the growing demand from consumers for more sophisticated travel experiences, offering listed companies in the sector new directions for horizontal expansion. Founded in 1989, Sante Cableways has grown from its roots in passenger ropeway operations into a diversified business structure that takes ropeway transport as its foundation, scenic area operations as its core, and expands through technology, intellectual property, and immersive experiences.
🔗#IMTAMembers: Korea-China Association for Cultural Exchange, Zhangjiajie Tourism Group Co., Ltd., @modetour, Thai Young Chinese Chamber of Commerce, Tongcheng Travel, China Tourism Group, Vanke Lake Songhua Resort and Wuhan Sante Cableways Group Co., Ltd. are members of IMTA.
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#IMTAMemberWeeklyNews: From June 20th to June 26th
1. ATTA Issues Warning on Plunging Chinese Tourist Arrivals — Over 68% of China–Thailand Flights May Face Cancellation
The Thai Travel Agents Association (#TTAA) is preparing to submit a white paper to Prime Minister Paetongtarn Shinawatra, aiming to revive Thailand’s struggling tourism sector amid a steep drop in Chinese tourist arrivals. The association warns that if the current downward trend continues, more than 68% of flights between #China and #Thailand may be cancelled in the second half of 2025.
2. China Tourism Group Announces Strategic Investment in Argyle Hotels & Resorts
On June 25, China Tourism Group’s hotel management subsidiary officially announced a strategic investment in Argyle Hotels & Resorts. The partnership aims to promote synergy in the high-end hotel sector, enhancing both parties’ competitive advantages and accelerating market penetration.
3. #Hunan and #Guizhou Join Hands in Cultural and Tourism Development, Building a “Heart-to-Heart Bridge” for Industrial Cooperation Across the Wuling Mountains — Zhangjiajie Tourism Group Launches Qiandongnan “Jiaxiuzhiguang” Study Tour Program
With coordination from the Party Committees of Guizhou and Hunan Provinces, and under the guidance of the Organization Department of #Zhangjiajie Municipal Committee and the State-Owned Assets Supervision and Administration Commission, Zhangjiajie Tourism Group Co., Ltd. has launched a themed training program for a visiting delegation of six cultural tourism professionals from Qiandongnan Prefecture, Guizhou. The initiative, titled “Jiaxiuzhiguang” Study Tour, marks a new chapter in cross-provincial collaboration in the Wuling Mountain region, fostering talent development, resource sharing, and industry integration between Hunan and Guizhou.
4. 13th Executive Committee of the Thai Young Chinese Chamber of Commerce Holds Fourth Meeting in Bangkok
The Thai Young Chinese Chamber of Commerce (#TYCCC) recently held the fourth meeting of its 13th Executive Committee in the ballroom of the Park Hyatt Bangkok. During the session, TYCCC President Li Jiachun shared his views on the Thai government’s increased regulatory oversight of Chinese businesses, uncertainties in the international trade environment, and emerging opportunities for cooperation in the Thai-Chinese business community.
5. OCT Group Recognized by #Guizhou Province for Contributions to Rural Revitalization
A provincial conference on rural revitalization and village-level support work was recently held in #Guiyang, Guizhou Province. At the event, the Party Committee of the Tourism Development Company under Overseas Chinese Town Group (OCT Group) was honored with the title of “Advanced Collective for Village-Based Rural Revitalization Work in Guizhou Province.” In addition, Chen Junlong, the village official dispatched by OCT Group to Zhaitou Village in Sansui County, was awarded the title of “Outstanding First Secretary for Rural Revitalization in Guizhou Province,” in recognition of his exemplary service on the front lines of village development.
6. DAVOST Officially Joins Meadin Cultural Tourism Industry Alliance at 14th Meadin Brand Development Conference
On June 19, the 14th Meadin Brand Development Conference was grandly held in Beijing. Qiao Yi, Chairman of Hangzhou Eastday Network Technology Co., Ltd., delivered the opening address. The event was attended by prominent figures including Wang Kunxin, Chief Researcher of the World Tourism Alliance (WTA) Research Institute, and Wang Shumao, former First-Class Inspector of the General Office of the Ministry of Culture and Tourism and former Deputy Director of the National Red Tourism Coordination Office. Beijing Davost Tourism & Cultural Creativity Co., Ltd. (DAVOST) was invited to attend the conference and officially joined the Meadin Cultural Tourism Industry Alliance.
7. Vanke Lake Songhua Resort and Beihua University Sign Strategic Cooperation Agreement
On June 23, Vanke Lake Songhua Resort and Beihua University officially signed a strategic cooperation agreement. The two parties will engage in in-depth collaboration in areas such as talent development for the ice and snow industry, technological research and development, and regional economic empowerment. The partnership aims to support Jilin Province in its efforts to become a “national center for the ice and snow economy.” The signing ceremony was attended by Wang Yuzhu, Party Secretary of Beihua University; Xu Shilin, President of the university; Zhong Qiuyue, Deputy Party Secretary; Zhao Lanju, General Manager of Vanke Lake Songhua Resort; and Wang Shuai, Hotel General Manager.
8. Huangshan Tourism Group Awarded Investment-Grade “BBB-” International Rating by Fitch
Fitch Ratings, one of the world’s three major credit rating agencies, recently announced that it has assigned an international investment-grade rating of “BBB-” with a stable outlook to Huangshan Tourism Group Co., Ltd. (Huangshan Tourism Group). This milestone marks Huangshan Tourism Group as the first local state-owned enterprise in #China’s cultural and tourism sector to receive an international investment-grade rating. It also becomes the second Chinese cultural tourism enterprise overall—after China Tourism Group—to achieve such recognition.
🔗#IMTAMembers: Thai Travel Agents Association (TTAA), China Tourism Group, Zhangjiajie Tourism Group Co., Ltd., Thai Young Chinese Chamber of Commerce, @OCTGroup_, Beijing Davost Tourism & Cultural Creativity Co.. Ltd., Vanke Lake Songhua Resort and @TravelHuangshan are members of IMTA.
#IMTA #IMTAMemberWeeklyNews #IMTAMember #ThailandTourism #ChineseTourists #ATTA #ChinaTourismGroup #ArgyleHotels #TYCCC #TourismInvestment #OCTGroup #DAVOST #BeihuaUniversity #HuangshanTourismGroup
#IMTAMemberWeeklyNews: From May 9th to May 15th
1. Nepal's Spring 2025 Climbing Season Permit Revenue Surpasses USD 5.66 Million
Tourism is a key pillar of Nepal’s economy. According to the latest data from the Nepal Tourism Board, as of May 11, permit revenue for the 2025 spring climbing season has exceeded USD 5.66 million. This figure has already surpassed the total permit revenue for the entire spring climbing season in 2024.
2. SmoothTravel Partners with Korea Association of Travel Agents to Strengthen Cooperation in the Chinese Tourism Market
SmoothTravel has announced that the Korea Association of Travel Agents (KATA) has officially joined its platform. This strategic collaboration opens up new opportunities for KATA to expand into the dynamic Chinese tourism market, enabling it to directly showcase Korea’s rich tourism resources and outstanding service capabilities to Chinese travel professionals. SmoothTravel (https://t.co/8XGlqDZGfc), an innovative B2B travel platform developed with the support of the Shanghai Municipal Administration of Culture and Tourism, will work closely with KATA to leverage its strong presence in the Chinese market. The partnership aims to provide KATA with an efficient and convenient channel to reach Chinese partners, fully highlighting Korea’s unique appeal as a high-quality travel destination.
3. Mode Tour Explores Mount Tai Scenic Spot, Shaping a New Blueprint for a World-Class Tourism Destination
Recently, Song Hyun Taek, Director of the China Division at Mode Tour Network, led a delegation to visit the Mount Tai Scenic Spot at the invitation of local authorities. This inspection tour marks a key step in implementing Tai’an City’s inbound tourism development policy and deepening the expansion of international visitor markets. It also injects fresh momentum into Mount Tai’s vision of becoming a world-class tourism destination. As a leading enterprise in South Korea’s tourism industry, Mode Tour holds a prominent position both domestically and internationally, thanks to its keen market insight, innovative travel product design, and strong operational capabilities. With years of deep cultivation in the tourism sector, Mode Tour has built an extensive and stable customer network. Its business covers leisure travel, business trips, cultural experiences, and more, with the number of annual tourists received repeatedly hitting new records. Trusted by travelers, Mode Tour is known for its professionalism and foresight in developing travel routes, continuously setting trends in the Korean tourism market and making significant contributions to the industry’s development.
4. “Visiting the Longevity Land of Guangxi · Embarking on a Health Journey Together” Tourism Promotion Event Successfully Held in Singapore
Recently, the tourism promotion event titled “Visiting the Longevity Land of Guangxi · Embarking on a Health Journey Together,” hosted by the Guangxi Tourism Association and organized by Guangxi Bama Shouxiang Co., Ltd., was successfully held in Singapore. The event was attended by Gao Lin, Vice President and Secretary-General of the Guangxi Tourism Association; the Association’s Vice President; Li Meixiao, Founder of Guangxi Bama Shouxiang Co., Ltd.; as well as more than 60 participants, including representatives from Chinese airlines, Singaporean travel agencies, Guangxi-based tourism enterprises, and media outlets.
5. Cambodia Golf Federation Championship Successfully Concludes
On May 11, the Cambodia Golf Federation Championship successfully came to a close. The tournament was held at the Dara Sakor Coastal Golf Course and Mountain Golf Course. Taking this opportunity, Coastal City Development Group Co., Ltd. introduced a value golf package, offering golf enthusiasts and visitors a cost-effective and attractive option.
6. Xiao Gang Attends Hainan (Sanya) International Health and Wellness Industry Expo: Nordic Walking Empowers New Practices in Forest-Based Sports and Wellness
At the recently held Hainan (Sanya) International Health and Wellness Industry Expo 2025, Xiao Gang, China Representative of the International Nordic Walking Federation and an expert of the International Mountain Tourism Alliance, was invited to speak at the Forest-Based Wellness Industry Sub-Forum. In his keynote speech titled “Forest-Based Sports and Wellness and Nordic Walking,” he highlighted the benefits of aerobic exercise in forest environments and shared insights into how Nordic walking contributes to innovative practices in forest-based wellness.
7. Central China's Largest Water Park to Open on June 13!
Located along Houguan Lake at No. 1 Shengtaicheng Avenue in Wuhan’s Caidian District, the “Resort Kingdom” — Wuhan Kaiyuan Senbo Resort — is now in its final stages of preparation. With a total construction area of 118,000 square meters, the resort is a whimsical “natural playground” featuring a variety of tourism offerings, including a high-end hotel, themed wooden cabins, specialty dining, premium business facilities, and immersive entertainment experiences. Operated by New Century Tourism Group, Kaiyuan Senbo is a signature all-in-one leisure and vacation complex brand that integrates resort hotels, themed accommodations, children’s parks, and more.
8. Sante Cableway Upgraded to A Rating in Wind ESG, Leading the Tourism and Scenic Area Industry
Recently, Wind Information updated its ESG rating for Wuhan Sante Cableways Group Co., Ltd., upgrading it from B to A. Since becoming state-owned, Sante Cableway has made notable progress in ESG practices and innovation. In 2025, the company ranked 7th among 143 rated enterprises in the Hotels, Restaurants & Leisure category and took the top spot among 22 enterprises in the Shenwan Secondary Tourism and Scenic Area industry. Wind’s ESG rating aligns with international standards and assessment frameworks, evaluating companies’ material ESG risks and sustainability performance with forward-looking indicators based on business characteristics and capital market conditions. The rating results are widely used by domestic and international institutional investors, regulatory authorities, and academic institutions, serving as an important benchmark for corporate ESG performance.
9. Guizhou Showcases Culture and Tourism Resources in Sydney
On May 12, the 2025 Colourful Guizhou Culture and Tourism Sydney Promotion Week and Guizhou Culture and Tourism Promotion Conference was held at the China Cultural Centre in Sydney. The event was jointly hosted by the Guizhou Provincial Department of Culture and Tourism, the Foreign Affairs Office of Guizhou Province, and the China Cultural Centre in Sydney. During the promotion conference, the Guizhou Tourism Industry Development Group Co., Ltd. signed a memorandum of understanding with Wendy Wu Tours to strengthen tourism cooperation. Additionally, the Guizhou International Cultural Association and the Oz-Sino Association for Advancement of Culture and Arts (OAACA) signed a cooperation agreement.
🔗#IMTAMembers: @nepaltourismb, Korea Association of Travel Agents, @modetour, Guangxi Tourism Association, Coastal City Development Group Co., Ltd., @INWA_FEDERATION, New Century Tourism Group, Wuhan Sante Cableways Group Co., Ltd., and Guizhou Tourism Industry Development Group Co., Ltd. are members of IMTA.
#IMTA #IMTAMemberWeeklyNews #IMTAMember #GuizhouTourism #SydneyCulturalExchange #NepalTourism #ClimbingSeason2025 #ChinaKoreaTourismCooperation #B2BTravelPlatform #MountTaiTourism #TourismCooperation #GuangxiTourismPromotion #SingaporeTravelMarket #CambodiaGolfChampionship #DaraSakoTourism #ForestBasedWellness #NordicWalking #WuhanTourism #KaiyuanSenboResort #ESGRatingUpgrade #SustainableDevelopment
#IMTAMemberWeeklyNews: From April 25th to April 31st
1. Thailand Travel Agents Association (ATTA) and Tourism Authority of Thailand Discuss THB 320 Million Proposal to Attract More Chinese Tourists
Thanapol Chiwarattanaporn, President of the Association of Thai Travel Agents (ATTA), announced that due to a significant decrease in Chinese tourists, ATTA has discussed a THB 320 million budget proposal with the Tourism Authority of Thailand (TAT). The budget will fund two major initiatives to attract more Chinese tourists to #Thailand. The first project, with a budget of THB 300 million, aims to support airlines in operating 1,000 charter flights from 20 second-tier cities in #China to #Thailand over a three-month period. Each flight must maintain a 70-80% occupancy rate (about 150 passengers). Thailand will provide a subsidy of THB 350,000 to 450,000 per flight, with the condition that passengers stay for at least 4-5 nights in Thailand. The second initiative is a "mega fam trip", with a budget of THB 20 million, inviting 300 Chinese travel agents and 100 media representatives and influencers to visit Thailand’s tourism resources and promote the message that “Thailand is a safe destination.” Participants will share their experiences in China to restore Chinese tourists' confidence in visiting Thailand.
2. Cambodian Ministry of Tourism and Coastal City Development Group Hold Successful Cooperation Meeting
Recently, the Cambodian Ministry of Tourism and Coastal City Development Group Co., Ltd. held a significant cooperation meeting at the Ministry's VIP Hall. The meeting focused on China-Cambodia friendly relations, the current state of the tourism industry, and future cooperation plans. #Cambodia, with its rich tourism resources, has been actively working to promote its tourism sector, which plays a vital role in the country's economy and is crucial for cultural exchange and enhancing its international image. This cooperation meeting has laid the foundation for future collaboration, with a clear direction for strengthening Cambodia’s tourism industry. With continued efforts, the Dara Sakor area, a key tourism project, will benefit from better promotion and development, bringing new opportunities and vitality to Cambodia’s tourism sector. Both parties look forward to achieving fruitful results in tourism cooperation, helping Cambodia’s tourism industry reach new heights.
3. Caissa Tosun and Zhangjiajie Tourism Group Form Strategic Partnership
Recently, Caissa Tosun Development Co., Ltd. officially signed a strategic cooperation agreement with Zhangjiajie Tourism Group Co., Ltd., establishing a long-term and stable partnership. Under the agreement, both parties will jointly explore Zhangjiajie’s natural resources and cultural heritage, developing complementary tourism products to achieve resource and market sharing, and promote the high-quality development of #Zhangjiajie’s tourism industry. The cooperation will extend to various tourism-related sectors, including inbound tourism, wellness tourism, study tours, special train tours, charter flights, custom tours, conferences, and sports events. Leveraging its global tourism network and operational capabilities, Caissa Tosun will assist Zhangjiajie in organizing promotional activities, building partnerships with international media and tourism agencies, and strengthening the global tourism market presence, all while enhancing Zhangjiajie’s recognition and influence.
4. Tourist visits to scenic areas operated by Sunriver Holding during the May Day holiday increased by more than 50% year-on-year
During the May Day holiday in 2025, Sunriver Holding Group Co., Ltd. reported that its tourism destinations received a total of 623,600 visitors, representing a year-on-year increase of 51.79%. Meanwhile, operating revenue reached 40.40 million yuan, up 50.47% compared to the same period last year.
5. Tongcheng Travel: May Day Holiday Travel Characterized by "Urban Leisure and Rural Micro-Vacations"
According to the recently released 2025 May Day Holiday Tourism Consumption Insight Report by Tongcheng Travel, China's domestic tourism market experienced both strong supply and demand during the holiday, with a notable trend toward "urban leisure and rural micro-vacations." Data from Tongcheng Travel shows that nearly half of the popular flight routes during the holiday involved departures from or arrivals to the Chengdu-Chongqing and Yunnan-Guizhou regions. Travelers from major cities such as #Beijing, #Shanghai, #Shenzhen, #Guangzhou, and #Wenzhou flocked to the southwestern hubs of #Chengdu, #Chongqing, #Guiyang, and #Kunming. While tourists from Beijing, Shanghai, Guangzhou, and Shenzhen headed west, many travelers from Chengdu chose to fly even farther—directly to Lhasa.
6. Moutai Culture and Tourism Officially Announces Lay Zhang as Brand Ambassador
Recently, the verified Weibo account of Moutai Culture and Tourism announced that Lay Zhang (Zhang Yixing) has been named the brand ambassador for Moutai Culture and Tourism. From May 17 to 18, China Kweichow Moutai Distillery (Group) Co., Ltd., a subsidiary of Kweichow Moutai Group, will co-host the 2025 Guizhou Huangxiaoxi T² Music and Arts Festival in collaboration with CCTV Media under China Media Group (CMG). Lay Zhang will attend the festival as Moutai Culture and Tourism’s brand ambassador and take part in the performances, supporting the integrated development of Guizhou’s liquor and tourism industries.
🔗#IMTAMembers: Association of Thai Travel Agents, Coastal City Development Group Co., Ltd., Zhang Jia Jie Tourism Group Co., Ltd., Sunriver Holding Group Co., Ltd., Tongcheng Travel and Kweichow Moutai Group are members of IMTA.
#IMTA #IMTAMemberWeeklyNews #IMTAMember #ThailandTourism #ChineseTourists #CambodiaTourism #SoutheastAsiaTravel #ZhangjiajieTourism #ChinaTourism #SunriverHolding #TongchengTravel #Moutai #LayZhang #CulturalTourism #Chengdu #Chongqing #Guiyang #Kunming #Guizhou
#IMTAMemberWeeklyNews: From April 18th to April 24th
1. Korea-China Association for Cultural Exchange Delegation Conducts Cultural Exploration in Dunhuang
Recently, Qu Huan, President of the #Korea-#China Association for Cultural Exchange, led a delegation to #Dunhuang for an in-depth cultural exploration focused on the essence of Dunhuang culture. The delegation visited several key cultural landmarks, including the Dunhuang Bookstore and the Dunhuang Seal Studio, where they experienced the city’s unique cultural atmosphere firsthand. At the Dunhuang Bookstore, the delegation members attentively browsed a variety of books, admired creative cultural products, and sampled uniquely themed cultural coffee—gaining a tangible sense of how Dunhuang culture is being reinterpreted through innovative forms in the modern era. At the Dunhuang Seal Studio, the members were fascinated by the diverse range of seals, each reflecting the distinctive aesthetic of Dunhuang. As they paused to observe and appreciate the intricacies, they gained a deeper understanding of the unique charm born from the fusion of traditional printing craftsmanship with contemporary cultural creativity.
2. Minor Hotels Wins Prestigious Industry Award
Recently, the week-long 2025 DONG Connection Event concluded successfully, with Minor Hotels receiving a prestigious industry benchmark award. This year, the event centered around the theme “Embracing Unity, Coexistence of All Things,” integrating wellness and sustainability as core elements of its concept and programming. The initiative aimed to deeply explore how #China's luxury travel industry can place sustainable business practices at its core—enhancing the well-being of all stakeholders, including operators, managers, professionals, and consumers. By doing so, the event continues to provide the industry with a vibrant vision marked by positivity, high energy, strong emotional resonance, and forward-looking trends.
3. Mount Emei Develops Integrated Drone-Based Scenic Area Service System
In active response to the national strategy of developing the low-altitude economy and exploring intelligent upgrades for scenic area logistics, Mt. Emei Tourism Co., Ltd.'s Ciotour Network Branch has partnered with #Sichuan Sanhui Security Technology Co., Ltd. Under the overall coordination and guidance of the Mount Emei Scenic Area Administration Committee, the two parties jointly carried out a one-month drone cargo transport test, which was successfully completed last week within the scenic area. The test covered several challenging routes, including Leidongping to Xianxiangchi, Leidongping to Xianfeng Temple, and Guangfu Temple to Xianfeng Temple. It successfully demonstrated the capabilities of drones in transporting materials across complex mountainous terrains, injecting new momentum into the intelligent operation of the scenic area.
4. Guangzhou Chimelong Resort Unveils Upgrades, Thrilling New Experiences to Launch by End of the Month
#Guangdong Chimelong Group Co., Ltd. recently held a launch ceremony for the revitalization of the #Guangzhou Chimelong Tourist Resort. At the event, the group revealed that three of the world’s top water recreation facilities will debut in China for the first time and will officially open to the public by the end of this month at Guangzhou Chimelong Water Park. The highly anticipated new installations include the world’s first double-wave, double-tornado water slide, a self-developed Hydro-magnetic water coaster, and another top-tier attraction. These installations integrate cutting-edge technology with innovative design concepts to offer visitors an all-new, exhilarating experience that exceeds expectations. Since 2013, Guangzhou Chimelong Water Park has consistently ranked among the world’s top water parks. By keeping aligned with theme park industry trends and introducing advanced technologies and creative ideas, the park has maintained strong competitiveness through constant renewal and innovation.
5. Jin Jiang Travel Participates in Promotion Conference on Strengthening Paired Cooperation between Shanghai, Jiangsu, Zhejiang and Northern Anhui Cities and Accelerating Key Industrial Clusters in Northern Anhui
Recently, the Promotion Conference on Strengthening Paired Cooperation between #Shanghai, #Jiangsu, #Zhejiang and Northern #Anhui Cities and Accelerating Key Industrial Clusters in Northern Anhui, was held in Lu'an. In an effort to further expand areas of cooperation, promote collaborative projects, and deepen cooperation content, Lu'an Cultural Tourism Industry Development Investment Co., Ltd. and Shanghai Jin Jiang International Travel Co., Ltd. (Jin Jiang Travel) jointly attended a signing ceremony during the event. Looking ahead, Jin Jiang Travel will leverage its resource advantages to continuously promote and expand cooperation in various areas and projects, explore innovative collaboration models, and enhance partnership effectiveness. With a strategy of resource-led and operation-first development, Jin Jiang Travel will help advance the deep integration of culture and tourism in Lu'an. By capitalizing on the city's rich red (revolutionary) and green (ecological) resources, it aims to foster high-quality, all-region tourism development, further elevate the "Green Waters and Lush Mountains, A Revolutionary City of Lu'an" brand, and build Lu'an into a nationally renowned destination for integrated red-green cultural tourism and wellness and a premium vacation and wellness retreat in the Yangtze River Delta region.
6. 2025 Study Travel Innovation Development Conference and Guizhou Study Travel Product Trade Fair Opens
On April 23, the "2025 Study Travel Innovation Development Conference and Guizhou Study Travel Product Trade Fair," hosted by #Guizhou Tourism Industry Development Group Co., Ltd. and Guizhou Study Travel Association, officially opened in #Guiyang. With the theme "Integrating Culture and Tourism · Innovating the Future of Study Travel," the conference aims to establish a platform for exchange and communication among major domestic study travel institutions, associations, universities, primary and secondary schools, and cultural, commercial, and tourism enterprises. It seeks to effectively promote the deep integration and innovative development of the study travel industry, advancing the sector toward greater specialization, digitalization, and internationalization. During the conference, several renowned educators and industry leaders delivered keynote speeches analyzing future trends in study travel development. The Guizhou Declaration was released, and multiple cooperation agreements were signed in successive ceremonies.
🔗#IMTAMembers: Korea-China Association for Cultural Exchange, @MinorHotelsEUAM, Mt. Emei Tourism Co., Ltd., Shanghai Jin Jiang International Travel Co., Ltd. (@jjintlhotels), and Guizhou Tourism Industry Development Group Co., Ltd. are members of IMTA.
#IMTA #IMTAMemberWeeklyNews #IMTAMember #CulturalExchange #DunhuangCulture #KoreaChinaExchange #MinorHotels #SustainableTourism #LuxuryTravel #DONGConnection2025 #WellnessTourism #MountEmei #MountainTourism #ChimelongTouristResort #ThemeWaterPark #CulturalTourism #LuAnTravel #StudyTravel #GuizhouTourism #TourismDevelopment #TravelInnovation
#IMTAMemberWeeklyNews: From April 11th to April 17th
1. Club Med Mediterranean Club French Sailboat Cruises Set Sail for a New Era
On the occasion of its 75th anniversary, Club Med is introducing the Club Med French Sailboat Cruises to the Chinese market, offering a unique maritime resort experience that blends tradition with modernity, further embodying the essence of French art de vivre. The Club Med French Sailboat Cruises, part of the Club Med Exclusive Collection, set sail from ports along the Mediterranean or Caribbean coasts. Guests can embark on a luxurious journey aboard the new French sailboats, enjoying the all-inclusive service and immersing themselves in a carefree sailing experience.
2. China Tourism Academy and Mafengwo Jointly Release China’s Flower Viewing Tourism Report 2025
Recently, the China Tourism Academy and Mafengwo jointly released "China’s Flower Viewing Tourism Report 2025". As spring arrives, flower viewing and spring outings have become increasingly popular travel choices, fueling the growth of the "springtime economy." Based on thematic research by the China Tourism Academy and multifaceted data from Mafengwo, the report explores key trends, features, and hotspots in flower tourism. It presents a curated list of the “Top 12 Signature Flowers” and the “Top 10 Flower Viewing Destinations” for the year. The study reveals high travel interest and diverse experiences in flower tourism, with growing demand spawning new tourism formats and destinations that offer emotional value and significant market potential. As cherry blossoms, canola flowers, peach blossoms, and azaleas bloom from south to north, new combinations such as “flower viewing + sports,” “flower viewing + photography,” “flower viewing + boutique stays,” and “flower viewing + food” are gaining traction. The "flower-chasing journey" is becoming a vivid practice of green cultural tourism and rural revitalization, turning natural beauty into economic value and enriching the lives of everyday people.
3. "Promising Seniors-International Action for Mangrove Ecological Protection in Dara Sakor" Cooperation Agreement Signed
Recently, Coastal City Development Group Co., Ltd. and the Communication Fund and Cooperation with Fund of China Ageing Development Foundation held a signing ceremony in Dara Sakor, Cambodia, officially signing the "Promising Seniors-International Action for Mangrove Ecological Protection" cooperation framework agreement. This collaboration aligns with the Belt and Road Initiative and aims to promote the "Promising Seniors" international public welfare brand, establishing an international model for mangrove ecological protection. The agreement marks a significant step forward in both public welfare and environmental protection efforts.
4. New Century Tourism Group Hotels Shine in 2025 Ctrip Reputation List
The 2025 Ctrip Reputation List was recently announced, with New Century Tourism Group and its brands, Senbo Tourism and New Century Hotels, standing out. Among the highlights, Moganshan Senbo Resort and Hangzhou Senbo Resort were both selected as part of the Top 100 Global Family Resorts and Top 50 Chinese Family Resorts, ranking 18th and 26th, respectively. This marks their third consecutive year on the list. Additionally, Moganshan Senbo Resort - Yinzhuli Hotel was included in the Top 100 Global Villas list, praised for its private natural landscapes, unique room designs, and high-end, exclusive services. Shaoxing Dayu Kaiyuan Guantang Hotel earned a spot in the 2025 Ctrip Reputation List’s Global Top 100 and China’s Top 50 Local Style Hotels. Hangzhou Qiandao Lake Resort was also included in the Top 100 Global Family Resorts.
5. China Tourism Group Joins CICPE to Boost Market Consumption Potential
From April 13 to 18, the China International Consumer Products Expo 2025 (CICPE), co-hosted by the Ministry of Commerce and the People's Government of Hainan Province, is being held in Hainan. China Tourism Group is participating in the event for the fifth consecutive year. The main venue of this year’s expo is the Hainan International Convention and Exhibition Center, with additional duty-free shopping zones set up at the CDF Haikou International Duty Free City and the CDF Sanya International Duty Free City. At the main exhibition hall, China Duty Free Group (CDFG), a subsidiary of China Tourism Group, is showcasing a 600-square-meter booth themed ”Between Square and Circle”. Featuring a transparent and open layout, the booth presents premium global brands and trendy new arrivals through scenographic product displays and immersive experiences, highlighting it’s strength in brand operations. Meanwhile, in the ”Hainan Gifts” section of the Hainan Pavilion, CDFG has curated nearly 50 best-selling products across multiple categories including CDF Health and beauty & fashion, aiming to promote synergy between exhibitions and sales and further unlock market consumption potential.
6. CYTS: "Digital CYTS" Remains a Core Strategic Direction
On April 16, China CYTS Tours Holding Co., Ltd. held its 2024 Annual Performance Briefing. During the meeting, the management reaffirmed that building a “Digital CYTS” remains the company’s unwavering strategic direction. CYTS has already established independent digital systems across its various business segments. In areas such as scenic attractions and cultural tourism, the company places strong emphasis on integrating technology with user experience — implementing automated scenic area management, digitalized service layouts, and offering cultural content enhanced by sound, lighting, and visual technologies.
7. Minor Hotels Launches a Revamped and Streamlined Minor DISCOVERY Loyalty Program
Minor Hotels has introduced an upgraded and more streamlined version of its loyalty program — Minor DISCOVERY — designed to offer guests more attractive rewards and personalized experiences. The new program replaces previous brand-specific loyalty schemes such as Anantara DISCOVERY, Avani DISCOVERY, NH DISCOVERY, Oaks DISCOVERY, Elewana DISCOVERY, and Tivoli DISCOVERY. The membership login process has also been optimized, allowing for easier access to a transparent and rewarding loyalty experience. Members can now enjoy exclusive benefits at over 560 Minor Hotels properties and more than 850 hotels worldwide through the Global Hotel Alliance (GHA).
8. The 19th Guizhou Tourism Industry Development Conference Held in Anshun, with Representatives from the China Chamber of Tourism in Attendance
Recently, the 19th Guizhou Tourism Industry Development Conference was held in Anshun, Guizhou. Centered around the theme “Building a World-Class Tourism Destination Through Integrated City-Attraction Development,” the conference aimed to showcase the new image and dynamic progress of Guizhou’s tourism industry, while serving as a key platform for sharing the “beautiful economy” and exploring business cooperation opportunities. The event featured four main segments: the Opening Ceremony, the Guizhou Culture and Tourism Industry Investment Promotion Conference, the Travel Trade Conference and Guizhou Tourism Product Promotion Fair, and site visits to experience Guizhou’s tourism offerings. Jixiaodong, President of the China Chamber of Tourism, attended and delivered a speech at the Investment Promotion Conference. Executive President Yu Jinfang also participated and shared insights during the event. Other attendees from the Chamber included Executive President Liu Feng, Executive President Representative Pu Lin, and Executive Council Representative and Deputy Secretary-General Li Defu.
🔗#IMTAMembers: @clubmedofficial, China Tourism Academy, CoastalCity, New Century Tourism Group, China Tourism Group, China CYTS Tours USA, @MinorHotelsEUAM and China Chamber of Tourism are members of IMTA.
#IMTA #IMTAMemberWeeklyNews #IMTAMember #ChinaTourismGroup
#CYTS #MinorHotels #ChinaChamberOfTourism #TourismIndustry #UNTourism #GTEF2025 #ChinaTourism #GlobalTourismCooperation #KenyaTourism #AfricaMeetsChina #TravelChina #ChangbaiMountain #SnowSeason #SpringHiking #HainanTourism #ChinaConsumerExpo #SustainableTourism #TourismInnovation
#IMTAMemberWeeklyNews: From February 4th to February 10th
1. UN Tourism Secretary-General Zurab Pololikashvili Visits China: Emphasizes Global Tourism Cooperation and Discusses Preparations for GTEF 2025
Recently, Zurab Pololikashvili, Secretary-General of the United Nations World Tourism Organization (UN Tourism), led a high-level delegation on an official visit to China. The visit marked a new chapter in the partnership between UN Tourism and China, underscoring their shared vision of advancing sustainable tourism and economic development globally. During the visit, Mr. Pololikashvili reaffirmed UN Tourism’s support for China’s Global Development Initiative (GDI) and the concept of a community with a shared future for mankind, emphasizing the organization's commitment to an inclusive, innovative, and partnership-driven framework aligned with the UN 2030 Sustainable Development Goals. He recognized China as both a major outbound tourism market and a world-leading destination, highlighting its role in driving the digital transformation of the tourism industry and in positioning tourism as a pillar of international sustainable development.
While in China, Mr. Pololikashvili met with Pansy Ho, Vice Chair of the International Mountain Tourism Alliance, Executive President of the China Chamber of Tourism, and Chairperson of Shun Tak Holdings, to discuss strategic cooperation and preparations for the 2025 Global Tourism Economy Forum (GTEF). He reiterated the critical role of tourism in driving global economic growth and international collaboration.
2. Kenya Tourism Board Concludes China Roadshow with Grand Finale in Beijing, Ushering in a New Chapter for China-Kenya Tourism
The Kenya Tourism Board recently held a successful tourism promotion event in Beijing, marking the conclusion of its three-city China roadshow, following events in Guangzhou and Shanghai. Under the theme "Ecological Wonders, Cultural Fusion, In-Depth Experiences," the event featured immersive presentations and interactive exchanges, showcasing Kenya’s unique tourism appeal to Chinese industry professionals and consumers.
3. Changbai Mountain: A Popular Winter Destination with the Longest Snow Season in Northeast China
While spring has already arrived in many parts of China, snowflakes continue to fall on Changbai Mountain in Jilin Province, creating a uniquely enchanting atmosphere. Recently, Changbai Mountain hosted the Spring Snow Hiking Festival, drawing numerous hiking enthusiasts to experience the beauty of snow-covered landscapes and explore its distinctive volcanic geology. A representative from the Changbai Mountain Protection Development Management Committee Tourism, Culture and Sports Bureau stated that in 2023, the destination achieved a dual breakthrough in both visitor numbers and brand recognition. In 2024, the main scenic area welcomed 3.41 million visitors, marking a 24.1% year-on-year increase. Notably, the winter tourism season performed exceptionally well — during the 2024–2025 snow season, the number of visitors broke previous records 38 days earlier than ever before.
4. Hainan Tourism Investment & Development Co., Ltd. Showcases “Seven Brands, Three Premium Lines” at the 5th China International Consumer Products Expo
The 5th China International Consumer Products Expo (2025) is being held in Hainan from April 13 to 18. Hainan Tourism Investment & Development Co., Ltd. is making a strong appearance under the theme “Born of Mountains and Seas, Chasing Light Around the Island,” presenting seven core business lines, including HTDF (Hanan Tourism Duty Free) and Dongpo Old Wharf. The company is promoting its role as a developer and investor in international tourism consumption centers, showcasing its innovation and appeal in the tourism consumption sector. This year, Hainan Tourism Investment & Development Co., Ltd. is highlighting three premium themes: International Boutiques, Chinese Cultural Boutiques, and Tourism Service Boutiques.
5. Sante Cableways: 11.34% Year-on-Year Net Profit Growth in 2024
On April 9, Wuhan Sante Cableways Group Co., Ltd. released its 2024 annual report. The company recorded a total operating revenue of RMB 692 million. Net profit attributable to shareholders reached RMB 142 million, marking an increase of RMB 14.46 million compared to the same period last year — an 11.34% year-on-year growth and the third consecutive year of profit increase. Net cash inflow from operating activities amounted to RMB 285 million.
6. Sunriver Holding Group Sees Over 75% Year-on-Year Revenue Growth During Qingming Holiday
According to official reports, Sunriver Holding Group Co., Ltd. received a total of 217,700 visitors during the 2025 Qingming Festival holiday, marking a year-on-year increase of 84.62%. The company’s operating revenue reached RMB 13.4 million, up 75.37% year-on-year. Based on consolidated financial data, visitor numbers increased 109.66% and operating revenue rose 96.13% compared to the same period last year. As a leading cultural and tourism enterprise in China, Sunriver Holding Group boasts a wide range of scenic resources across several provinces, including Huanglong Cave in Zhangjiajie, Fenghuang Ancient Town, and Danxia Mountain — many of which are World Heritage Sites and rated as national 5A-rated tourist attractions.
7. Thai Prime Minister Deepens Strategic Cooperation with https://t.co/LybrrTy6CM to Promote the Songkran Festival
As the Thai New Year 2025 approaches, Thai Prime Minister Paetongtarn Shinawatra recently announced that the “Maha Songkran World Water Festival 2025” will be held from April 11 to 15 at Sanam Luang Square in Bangkok. The Thai government, in collaboration with Shanghai Ctrip Business Co., Ltd. and other global tourism brands, will host a month-long celebration across various locations in Thailand throughout April. On the https://t.co/LybrrTy6CM platform, searches for destinations such as Bangkok and Chiang Mai surged by 120% during the 2025 Songkran Festival period. Bookings for travel from mainland China to Thailand increased by 93% compared to the previous week, with Shanghai, Beijing, Shenzhen, Guangzhou, and Chengdu emerging as major source cities. To attract international travelers, the Thai government has partnered with https://t.co/LybrrTy6CM and local Thai businesses to launch the “Grand Songkran Grand Privileges” campaign, offering up to 80% discounts on hotels, flights, and travel packages, along with opportunities to win free travel prizes. Prime Minister Paetongtarn extended a warm invitation to Chinese tourists, stating, “Thailand is fully prepared. The Ministry of Interior, the Ministry of Transport, and the police will ensure the safety and convenience of all visitors. We welcome everyone to immerse themselves in the joy and blessings of Songkran.”
8. 2025 Baili Landscape Human-Vehicle Relay Across the Flower Sea Kicks Off
On April 7, the 2025 Baili Landscape Human-Vehicle Relay Across the Flower Sea officially kicked off with great enthusiasm in the Baili Azalea Management Area. The event is hosted by the Bijie Municipal Bureau of Sports and the Management Committee of the Baili Azalea Management Area, and organized by the Bijie Sports Center and the Baili Azalea Administrative Area Bureau of Culture, Sports, Radio, Television and Tourism. Blending breathtaking natural scenery with teamwork and endurance, the event attracted 117 teams and 417 athletes from across China. It served not only as a competition of strength and speed but also as a showcase of strategy and team coordination. The race featured two categories: the Summit Group (110 km) and the Challenge Group (63 km). The course passed through several scenic spots, including the Baili Azalea Scenic Area (a national 5A-rated tourist attraction), the Fangjiaping Scenic Area (4A-rated), and Baili Azalea Lake, offering participants a thrilling "dance between people and vehicles" amidst vibrant seas of blooming azaleas.
🔗#IMTAMembers: @gteforum_, @magicalkenya, Changbai Mountain Protection Development Management Committee Tourism, Culture and Sports Bureau, Hainan Tourism Investment & Development Co., Ltd., Wuhan Sante Cableways Group Co., Ltd., Sunriver Holding Group Co., Ltd., @tripcomgroup, and Management Committee of the Baili Azalea Management Area are members of IMTA.
#IMTA #IMTAMemberWeeklyNews #IMTAMember #UNTourism #GTEF2025 #ChinaTourism #GlobalTourismCooperation #KenyaTourism #AfricaMeetsChina #TravelChina #ChangbaiMountain #SnowSeason #SpringHiking #HainanTourism #ChinaConsumerExpo #SustainableTourism #TourismInnovation #SanteCableways #2024FinancialResults #QingmingHolidayTourism #TourismGrowth #SongkranFestival2025 #ThailandTravel #HumanVehicleRelay2025 #BailiAzaleaScenicArea
#IMTAMemberWeeklyNews: From March 28th to April 3rd
1. Millennials and Gen Z are reshaping the RV industry
The RV Industry Association (RVIA) recently released a special report focusing on Millennial and Gen Z RV owners. The report reveals that this younger demographic is becoming a significant force in the RV industry. Of this group, 42% belong to at least one growing audience, showing diversity and a preference for non-traditional camping styles. Millennials/Gen Z RV owners use their RVs for a median of 30 days per year, slightly more than the overall RV owner average of 30 days (with Millennials and Gen Z averaging 32 days per year vs. 30 days overall). They engage in activities like camping, fishing, and swimming at higher rates, and 79% opt to purchase new RVs. These owners exhibit high brand loyalty, with 89% of Millennials and 91% of Gen Z indicating they would likely buy the same brand again. The purchase process is heavily influenced by digital resources, with 95% using online platforms to gather information. Both Millennials and Gen Z are passionate about RV travel, with 83% of Millennials and 72% of Gen Z planning to purchase another RV, signaling a promising future for the RV industry among these younger generations.
2. The "2024 China Inbound Tourism Development Report" was released in Beijing
The "2024 China Inbound Tourism Development Report" was recently released in Beijing by the China Tourism Academy. The report highlights that in 2024, the outbound tourism market for Chinese citizens is expected to reach 146 million trips, approaching the 2019 level. With the continued release of favorable policies for inbound tourism, such as visa facilitation, payment, and accommodation, the inbound tourism market, after significant growth in 2023, shows a more pronounced recovery trend in 2024 and is expected to fully recover from the pandemic by 2025. The development of inbound tourism has become an important vehicle for showcasing China’s high level of opening-up to the outside world. In the coming period, China will continue to improve the convenience of traveling to and within the country, establish a sound overseas tourism promotion system, regularly release inbound tourism statistics and market research results, and provide data support for decision-making by destinations and market players.
3. Doppelmayr Seilbahnen GmbH Set to Shine at INTERALPIN—Unveiling the Future of Ropeway Technology
From May 6 to 9, the 25th edition of INTERALPIN, the International Trade Fair for Alpine Technologies, will be held in Innsbruck, Austria. As a global leader in ropeway technology, Doppelmayr Seilbahnen GmbH will make a stunning appearance, showcasing a wide array of innovative solutions and unlocking new possibilities for the future of transportation for suppliers and consumers alike.
4. Minor Hotel Group Unveils New Master Brand Strategy
Minor Hotel Group has announced a major brand transformation, integrating all its existing brands under a single consumer-facing master brand: Minor Hotels. This strategic move aims to further enhance the group’s ability to deliver forward-thinking, insight-driven hospitality experiences that precisely meet evolving consumer needs. The rebranding marks a significant milestone for Minor Hotel Group as it works toward its ambitious goal of adding nearly 300 new properties by the end of 2027. This follows the group's major acquisition of NH Hotel Group in 2018, which tripled its global hotel portfolio. NH Hotel Group has now been rebranded as Minor Hotels Europe & Americas, reflecting its new identity within the global Minor Hotels umbrella.
5. China (Heilongjiang)–Korea Trade Promotion Exchange and Harbin International Economic and Trade Fair Investment Promotion Conference Held in Seoul
Over the years, Korean enterprises and Heilongjiang Province have maintained close cooperation, with significant potential for further collaboration. Recently, the China (Heilongjiang)–Korea Trade Promotion Exchange and Harbin International Economic and Trade Fair Investment Promotion Conference was held in Seoul, attracting nearly 100 participants from both governments and business communities. The event was co-hosted by the China Council for the Promotion of International Trade Heilongjiang Sub-Council and the Korea-China Association for Cultural Exchange.
6. OCT Group Releases 2024 ESG Report
Recently, Overseas Chinese Town Group (OCT Group) released its 2024 Environmental, Social and Governance (ESG) Report, marking the third consecutive year the company has published an ESG report and the 16th year it has disclosed information related to corporate social responsibility. In 2024, as society places increasing emphasis on the quality and level of corporate sustainable development, OCT Group has continued to strengthen its ESG efforts, integrating sustainability as a key part of its corporate development strategy. The company has been improving its ESG management system and optimizing its ESG action plan, with a focus on six core action areas — value creation, corporate governance, safe operations, green development, talent development, and community contribution. OCT is actively advancing 18 key initiatives to promote sustainable and high-quality corporate growth.
7. Donghu Smart Runway 101 Recognized by Hubei Sports Industry Awards
The 4th Hubei (Jingzhou) Sports Industry Development Conference was recently held in Jingzhou. During the event, awards were presented to recipients of the 2024 China Sports Tourism Excellence Projects. The "Donghu Smart Runway Project", tailor-made for the Wuhan Donghu Scenic Area by https://t.co/m75FbRAsEO, was honored as a 2024 China Sports Tourism Excellence Project and won the Silver Award in the 2024 Hubei Sports Industry Innovation and Entrepreneurship Competition. The project is based on Huway's self-developed "Lets Smart Run Sports & Tourism Platform" and utilizes the latest Lets Smart Run product. It is the first smart runway built within a 5A-rated scenic area in China and the only one in the country featuring multiple themed routes.
8. "Emei Snow Bud Tea" Tea Industry Recognized as a Provincial Key Leading Enterprise in the Agricultural Industrialization in Sichuan Province
Recently, the Office of Rural Affairs Leading Group of the CPC Sichuan Provincial Committee issued a notice announcing the 12th batch of provincial key leading enterprises in agricultural industrialization. The Emei Snow Bud Tea Division of Mt. Emei Tourism Co., Ltd. was successfully selected for the list. This recognition marks Emei Snow Bud Tea's official designation as a top-tier agricultural enterprise in Sichuan Province and affirms the company's achievements in advancing rural revitalization and agricultural modernization in recent years.
🔗#IMTAMember: @RV_Industry, China Tourism Academy, @DoppelmayrGmbH, @MinorHotelsEUAM, Korea-China Association for Cultural Exchange, @OCTGroup_, https://t.co/m75FbRAsEO, and Mt. Emei Tourism Co., Ltd. are members of IMTA.
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#IMTAMemberWeeklyNews: From March 14th to March 20th
1. Young Families Leading the RV Travel Trend, Parent-Child Needs Reshaping the Industry's Ecosystem
According to the latest "Go RVing 2025 RV Owner Demographic Profile" and "Young Families Subgroup Special Report" released by the Recreation Vehicle Industry Association (RVIA), the U.S. RV market is undergoing a generational shift. Over the past four years, the median age of RV users has decreased from 53 to 49, while the percentage of owners with minor children has risen from 34% to 43%. This trend reveals that young families, defined as those aged 18-44 with children under 18, are becoming the key driving force behind the transformation of the RV industry. Research shows that the main motivations for this group choosing RV living include strengthening family bonds and seeking flexible, free-spirited travel options. In terms of usage habits, young families use their RVs an average of 30 days per year, slightly less than the 40 days of childless users. However, their annual travel frequency reaches seven trips, significantly higher than the four short trips the latter took. Notably, 93% of RV owners report that their actual usage frequency meets or exceeds their expectations, confirming the high compatibility between RV travel and family lifestyles.
Industry experts point out that young families' specific demands for child-friendly amenities, technological features, and environmental performance are pushing RV manufacturers to optimize product design while encouraging campgrounds to improve children’s entertainment facilities. This shift in consumer structure signals that RV travel is evolving from a traditional leisure activity for retirement to a mainstream lifestyle choice that spans the entire lifecycle.
2. The First Voyage of the "Cold Chain + General Cargo" Route from Fangchenggang in #China to Dara Sakor International Port in #Cambodia Launches
The "Cold Chain + General Cargo" route from Fangchenggang, #Guangxi, China to Dara Sakor International Port in Cambodia (Gogong Port) officially launched on March 15. The inauguration ceremony was held at the Fangchenggang Container Terminal in the morning, marking the further optimization of the logistics channel between Southwest China and Cambodia, as well as ASEAN countries, accelerating the process of regional economic integration. The route is operated directly from China's Fangchenggang to Dara Sakor International Port (Gegong Port) under the Coastal City Development Group Co., Ltd. in Cambodia. The one-way sailing time is approximately 7 days, initially deploying two multi-purpose vessels, each with a capacity of 5,000 to 6,000 tons, equipped with more than 200 standard container slots and about 50 dedicated 40-foot refrigerated container sockets. With strong support from the Fangchenggang government, this will operate on a fixed schedule with one sailing per week to meet transportation demand. As market operations expand, additional voyages and vessel capacity will be added according to actual demand, further improving transportation efficiency. Compared to the previous model of transshipping through ports such as Qinzhou Port in Guangxi, the direct shipping route can save more than 50% of transportation time and reduce logistics costs by over 20%, significantly improving cross-border trade efficiency.
3. The First CHINESE NATIONAL GEOGRAPHY Three Gorges Hiking Challenge Held in #Wushan, #Chongqing
On March 15, the first CHINESE NATIONAL GEOGRAPHY Three Gorges Hiking Challenge was held at the Three Gorges Summit in Wushan County, Chongqing. Around 500 hiking enthusiasts gathered to embark on a challenging and exciting spring hiking adventure. The challenge route featured four checkpoint locations: the Three Gorges Longji parking lot, the Zhenshui Tower, the Denglong Platform, and the Denglong Service Station. Along the way, participants tested their physical endurance while navigating complex terrains. They also had the opportunity to enjoy the stunning canyon views, the vast Yangtze River, and the beauty of nature. During the event, a Chinese National Geography red frame was unveiled at the Denglong Platform of Three Gorges Summit, acting as a natural viewfinder, capturing the majestic canyon, the grandeur of the Yangtze River, and the beauty of the mountains.
4. Chimelong Hengqin Wins Two Thea Awards at the 31st Thea Awards - Themed Entertainment Association
On March 15, the 31st Thea Awards - Themed Entertainment Association (TEA) ceremony was held in #LosAngeles, #USA. Chimelong #Hengqin Resort, under #Guangdong Chimelong Group Co., Ltd., won two prestigious awards for its outstanding performance: the Thea Award for Marine Theme Park for Chimelong Spaceship and the Thea Award for Spectacle Show for the original large-scale theme performance "Chimelong Show".
5. Key Cultural Projects Launched to Support High-Quality Development of OCT Group's Cultural Business in 2025
On March 13, Overseas Chinese Town Group (OCT Group) held a press conference at the Bay Opera of #Shenzhen to launch its key projects for high-quality cultural development in 2025. During the event, the "Hua Theatre" brand was officially unveiled for the first time. Currently, OCT operates 51 integrated cultural venues across China, including the Huaxia Arts Center, Guangming Culture and Art Center, Bay Opera of Shenzhen, #Dongguan #Songshan Lake Performing Arts Center, #Bantian Cultural and Sports Center, Dream #Tengchong Grand Theater, and #Beijing OCT Grand Theater, offering over 60,000 seats, with 27 professional theaters seating over 1,000. These venues collectively host over 16,000 performances annually, attracting nearly 30 million audience members each year. OCT has also developed more than 90 original cultural tourism performances. In recent years, the “Hua Theatre” has staged a series of high-profile productions in the Greater Bay Area, including the dance drama A Tapestry of A Legendary Land, the ethnic dance drama The Story of the Stone, and both Chinese and original English versions of The Phantom of the Opera. These performances have sparked cultural enthusiasm and positioned Shenzhen as a vibrant cultural hub.
6. 2025 Provincial Tourism Group Travel Agency Alliance Summit Held in #Guiyang
On March 19, the 2025 Business Exchange and Cooperation Summit of the Provincial Tourism Group Travel Agency Alliance was held at the Grand #Guizhou Park Hotel in Guiyang. The event was hosted by Guizhou Tourism Industry Development Group Co., Ltd. through its subsidiary Guizhou Tourism International Travel Service Co., Ltd., and co-organized by #Tianjin China International Travel Service Overseas Co., Ltd. With the theme “Synergy and Innovation for Shared Progress,” the summit brought together alliance member travel agencies to enhance collaboration among provincial-level tourism groups. Participants discussed resource sharing, industry trends, and strategies to address market challenges and opportunities. The summit aimed to promote coordinated development in tourism product innovation, service quality, and market expansion.
7. Minor Hotels Group Maintains Growth Momentum, Set to Reach 850 Properties by 2027
Minor Hotels Group, a leading hotel owner, operator, and investor, is entering 2025 with strong momentum, projecting the opening of nearly 300 new properties over the next three years. This rapid expansion is expected to bring the group’s global portfolio to 850 hotels by the end of 2027, positioning it among the world’s largest hotel groups. Currently, Minor Hotels operates over 560 hotels with more than 81,000 rooms worldwide. New developments planned through 2027 will add over 285 properties and nearly 47,000 rooms. While over half of its current portfolio is based in Europe, more than 100 new hotels are set to open in Asia, over 60 in the Middle East and Africa, and around 40 in #Australia and #NewZealand, contributing to a more balanced global presence. The group is also expanding into key growth markets, particularly North America and Northeast Asia. New destinations prioritized for entry include #Morocco, #Egypt, and #Turkey, underscoring Minor Hotels’ continued global ambition.
8. New Century Tourism Group Hosts 2025 “Four Seasons Banquet” Spring Menu Showcase
On March 11, New Century Tourism Group held its 2025 Four Seasons Banquet: Spring Seasonal Dishes Showcase at the Grand New Century Hotel #Hangzhou. Featuring 210 spring dishes, the event highlighted the culinary skills and creativity of New Century’s chef team, blending seasonal ingredients with local flavors. In addition to a specialty fruit display, this spring edition introduced a new feature: all chefs prepared dishes using the same designated ingredient—soft-shelled turtle. The seasonal Banquet will continue to be featured at multiple New Century properties, including Senbo Nature Park & Resort Hangzhou and #Moganshan, Grand New Century Hotels in #Wenzhou, Rui’an, Hangzhou, #Xiaoshan and #Ningbo, and Grand House #Shaoxing, allowing guests across various locations to enjoy the taste of spring.
🔗#IMTAMembers: @RV_Industry, Coastal City Development Group Co., Ltd., Chinese National Geography, Guangdong Chimelong Group Co., Ltd., @OCTGroup_, Guizhou Tourism Industry Development Group Co.,Ltd., @MinorHotelsEUAM and New Century Tourism Group are members of IMTA.
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#IMTAMemberWeeklyNews: From March 7th to March 13th
1. "Hometown of Confucius, Friendly Shandong" Tourism Promotion Event Held in #Malaysia
The 14th Malaysia (Penang) International Travel Mart (MITM) recently took place in #Penang, #Malaysia. As a major tourism event in #Asia, MITM attracted cultural and tourism departments, travel agencies, airlines, and industry professionals from around the world. At the event, representatives from the Shandong Provincial Department of Culture and Tourism showcased #Shandong’s diverse tourism resources, cultural heritage, immersive performances, signature cuisine, and upcoming inbound tourism incentives. They highlighted travel routes tailored for Malaysian visitors, including the "Climb Mount Tai, Pay Homage to Confucius" study tour. During the event, the Shandong Boutique Tourism Promotion Association signed a strategic cooperation agreement with the Malaysian Chinese Tourism Association (Penang Chapter), while Shandong travel agency representatives formalized a partnership with the Penang Elite Travel Consortium. These agreements will foster resource sharing, mutual promotion, and bilateral tourism market expansion.
2. Huangshan Tourism Promotion Event Held in #Paris
Recently, Huangshan Tourism Development Co., Ltd., a subsidiary of Huangshan Tourism Group Co., Ltd., hosted the "Huangshan & Paris: A Magnificent Encounter with World Heritage" (Huangshan & Paris: Une magnifique rencontre avec le patrimoine mondial) tourism promotion event in #Paris. The event attracted distinguished guests from the Chinese and French cultural and tourism sectors, showcasing #Huangshan’s breathtaking landscapes and rich #Huizhou culture, further advancing its presence on the global tourism stage.
3. China Tourism Group and SPD Bank Explore New Models for High-End Tourism Consumption
Against the backdrop of the ongoing development of the Hainan Free Trade Port, the high-end tourism consumption market has emerged as a key driver of economic growth. In response, China Tourism Group has taken the lead by introducing SPD Bank's private banking clientele and successfully launching a nationwide high-net-worth customer travel program to Hainan. This initiative offers a fresh perspective on expanding the island’s high-end tourism consumption market and marks an innovative step in cross-industry integration under the "Tourism+" model. Recently, China Tourism Group’s Hainan Regional Headquarters leveraged its full tourism industry chain advantages, collaborating with Ourtour, CTG Duty Free, CTG ASSET, and other affiliated enterprises in #Hainan. Together, they provided seamless hospitality services for SPD Bank’s VIP private banking clients, achieving a series of remarkable results.
4. Tongcheng Travel Launches "Friday Escape Plan" for Young Travelers
Recently, many netizens have shared their experiences of being “forced to leave work on time,” feeling both delighted and bewildered. Since the call for addressing excessive workplace competition, the "anti-involution" movement has given young people more time to unwind and relieve stress. In response, Tongcheng Travel has introduced the "Friday Escape Plan," offering a range of travel benefits, including train tickets, hotels, and other essential travel services, tailored for this group. The first phase of the "Friday Escape Plan" is now available on the Tongcheng Travel app and mini-program.
5. UnionPay International and Cambodia’s Central Bank Deepen Cross-Border Payment Cooperation
Recently, UnionPay International, a subsidiary of China Unionpay Co.,Ltd., and the National Bank of Cambodia jointly announced in #PhnomPenh that wallet products under Cambodia’s Bakong payment system have been officially integrated with UnionPay’s mobile payment services. Starting immediately, Cambodian residents can use QR code payments within UnionPay’s global QR code acceptance network. With this collaboration, Bakong wallet users can now make QR code payments not only within #Cambodia but also at UnionPay-accepting merchants across #China and in more than 10 million merchants across 46 countries and regions worldwide, significantly enhancing the cross-border mobile payment experience for local residents. Additionally, Bakong wallet users can now scan WeChat QR codes for payments within #China.
🔗#IMTAMembers: Malaysian Chinese Tourism Association, @TravelHuangshan, China Tourism Group, Tongcheng Network Technology Co., Ltd. and @UnionPay_Intl are members of IMTA.
#IMTA #IMTAMemberWeeklyNews #IMTAMember #HuangshanTourism #DiscoverShandong #ParisEvent #VisitChina #ExploreHuangshan #ShandongExperience #MalaysiaTravel #TravelPartnerships #ChinaTourism #GlobalTravel
#IMTAMemberWeeklyNews: From February 14th to February 20th
1. Club Med Releases Ski Guide, Leading the High-Quality Snow Resort Lifestyle
Recently, Club Med, a subsidiary of Fosun Tourism Group, officially launched the Club Med Ski Guide, offering comprehensive travel advice for skiing enthusiasts and continuing to lead the high-quality snow resort lifestyle. Club Med’s classic "all-inclusive" model, with its rich activity experiences and worry-free service, is highly favored by ski lovers. To further enhance guest experiences, as a global leader in the ski resort industry, Club Med’s new Ski Guide introduces the brand's global resort locations, recommends top skiing destinations, and provides useful tips on equipment selection and leisure activities. The guide aims to inspire more consumers to explore skiing and ensure that more enthusiasts can enjoy high-quality snow holidays.
2. Coastal Airport Investment Co., Ltd. Signs Cooperation Agreement with SAKAM Security Company
Recently, Coastal Airport Investment Co., Ltd., a subsidiary of Coastal City Development Group Co., Ltd., officially signed a cooperation agreement with SAKAM Security Company (SECURITY AVIATION KAMPUCHEA CO., LTD.). SAKAM will be fully responsible for the security operations at Dara Sakor International Airport, ensuring the safe operation of the airport. The signing ceremony, held in Phnom Penh, marks a new phase in the partnership, with both parties committed to enhancing airport security and providing passengers with a safer and more convenient travel experience.
3. Golden Travel Services Wins "Best Organization" Award at China-Singapore Visa Exemption Anniversary Celebration
The Chinese Embassy in Singapore recently held a celebration marking the anniversary of the China-Singapore visa exemption agreement. Golden Travel Services Pte. Ltd. was invited to attend and received the "Best Organization for Tourism to China" award from the Chinese Embassy in Singapore. The award recognizes Golden Travel's efforts in promoting bilateral tourism and cultural exchanges between #China and #Singapore.
4. The "Charming Small Cities of China Tourism Research Report" will be released soon in Beijing
The China Tourism Academy and Mafengwo's jointly established Free Travel Big Data Lab continue to advance research on destination innovation and development. On February 26, 2025, they will hold a launch event in #Beijing for the first research result in their destination series, the "Charming Small Cities of China Tourism Research Report". The purpose of this event is to explore innovative paths and growth methodologies for the development of tourism destinations in the new era.
5. OCT Group: January Visitor Numbers for Its Cultural and Tourism Enterprises Up by Over 30%
On February 17, OCT Group released its business performance report for January 2025. The report showed that in January 2025, the company achieved a contracted sales area of 82,000 square meters, a decrease of 25% year-on-year, and contracted sales amounted to 1.26 billion yuan, a decrease of 31% year-on-year. Additionally, the cultural and tourism enterprises under OCT Group welcomed a total of 6.53 million visitors, a year-on-year increase of 31%.
6. China Unionpay Accelerates the Development of an Intelligent Financial Payment Service Ecosystem
Artificial intelligence is becoming a key driving force in the new wave of technological revolution and industrial transformation. China Unionpay Co., Ltd. actively responds to national policies and, in line with the new trends of the times and the evolving development requirements, contributes to the financial sector. China Unionpay integrates its development into the broader national strategy and industrial transformation, guided by the strategy of "platformization, digitization, and globalization". The company is actively exploring the application of artificial intelligence technology in areas such as business, research and development, and operations, accelerating the cultivation of innovative new productive forces in financial payment services.
#IMTAMembers: @clubmedofficial, Coastal City Development Group Co., Ltd., Golden Travel Services Pte. Ltd., China Tourism Academy, @UnionPay_Intl and @OCTGroup_ are members of IMTA.
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#IMTAMemberWeeklyNews: From February 8th to February 13rd
1. #Nepal Banned Solo Expeditions on 8,000-Metre Peaks
Recently, officials from the Nepal Tourism Board announced that the government has revised mountaineering regulations, mandating that all climbers must have guide support. "This move aims to ensure the safety of climbers on peaks above 8,000 meters." In January, the government of Nepal also announced a hike in the permit fees for climbing Mount Everest from the southern route, effective September 1st. The permit fees for foreign climbers during the spring and autumn seasons will increase from $11,000 and $5,500 to $15,000 and $7,500, respectively.
2. #Thailand’s Minor Hotel Group Advances Anantara Hotels & Resort Project at Xiling Snow Mountain, #Chengdu
Recently, Minor Hotel Group announced that its Chinese joint venture, Funyard Minor (China), has signed a cooperation agreement with Sichuan Dexin Housheng Enterprise Management Co., Ltd. to jointly advance the Anantara Hotels & Resorts project at Xiling Snow Mountain in Chengdu. Located within the Xiling Snow Mountain · Huashuiwan National Tourist Resort in Da-yi County, #Sichuan, the resort is expected to soft-open in October 2025. Combining skiing, hot springs, and rich cultural heritage, the project will mark Anantara's debut in this promising new region, offering an extraordinary travel experience.
3. Huangshan Listed Among the World’s “52 Places to Go” by New York Times
Recently, the New York Times released its list of “52 Places to Go in 2025,” with Huangshan as the only destination from mainland #China. Located in eastern #Anhui province, Huangshan is renowned for its steep mountains and unique rock formations. Over the past 30 years, China has seen rapid development, and Huangshan’s hiking trails and cable car networks have been well-maintained. With China’s high-speed rail system continuously improving, it now takes only 2.5 hours to travel from Shanghai to Huangshan. Additionally, China’s visa-free policies and the widespread use of Alipay make it easier for international travelers to visit. As a UNESCO World Heritage site, a Global Geopark, and a Biosphere Reserve, Huangshan is famous for its “Five Wonders” – ancient pines, strange rocks, seas of clouds, hot springs, and winter snow. It is considered a classic representation of Eastern natural beauty and is often called the "World’s Most Spectacular Mountain," attracting travelers from around the world.
4. Huazhu Group Receives 8.32 Million Guests During Spring Festival Holiday, Up 18.6% Year-on-Year
Recently, Huazhu Group released data showing that during the Spring Festival holiday, the total number of guests staying at its hotels increased by 18.6% compared to last year, reaching 8.32 million. The number of international guests also saw a significant rise, up by 68.19% year-on-year. Additionally, 74 cities across China recorded hotel occupancy rates exceeding 90% during the 2025 Spring Festival period.
5. Shanghai Spring International Travel Service (Group) Co., Ltd. Awarded “Outstanding Support Enterprise” by the Brand USA
Recently, the Brand USA announced the first batch of winners for its “USA Discovery Program - Outstanding Support Enterprise” and “USA Discovery Program - Promotion Pioneer” awards. Shanghai Spring International Travel Service (Group) Co., Ltd. was recognized as one of the inaugural “Outstanding Support Enterprises.” The Brand USA aims to assist more travel companies in improving destination training efficiency and progress management. The application for the “Outstanding Support Enterprise” program will remain open, allowing any travel enterprise operating in the U.S. market to apply for an enterprise training management platform account. The Brand USA looks forward to collaborating with more business partners in the future to further explore the U.S. tourism market.
6. Jin Jiang International to Open Harry Potter Studio Tour in Shanghai in 2027 in Collaboration with Warner Bros. Discovery
On February 12, Shanghai Jin Jiang International Travel Co., Ltd. announced that it has signed a joint venture framework agreement with Warner Bros. Discovery Global Experiences, a division of the globally leading media and entertainment group Warner Bros. Discovery, to jointly develop Warner Bros. Studio Tour Shanghai – The Making of Harry Potter (referred to as "Harry Potter Studio Tour Shanghai"). The project will be located at the Jinjiang Action Park in #Shanghai and is expected to open in 2027. This will be the first Harry Potter Studio Tour in China. The joint venture agreement and project initiation are currently under regulatory approval. The Harry Potter Studio Tour Shanghai is expected to cover an area of approximately 53,000 square meters, with plans for both indoor and outdoor areas. There are currently six Harry Potter theme parks worldwide, located in #London, #Orlando, Los Angeles, #Osaka, #Tokyo, and #Beijing.
7. China UnionPay Partners with Panda Hua Hua to Launch Global Payment Journey
Recently, China UnionPay Co., Ltd. officially announced that the giant panda He Hua (nicknamed Hua Hua) has been appointed as its Global Payment Ambassador. Hua Hua and Yin Yuan Yuan will form the duo of "Hua Hua and Yuan Yuan, Your Lucky Panda Pals", accompanying UnionPay cardholders worldwide on their cross-border journeys. They will experience the convenience and benefits of "Explore More Your Way with UnionPay".
#IMTAMembers: @nepaltourismb, @MinorHotelsEUAM, @TravelHuangshan, Huazhu Group, @SpringTourBKK, Shanghai Jin Jiang International Travel Co., Ltd., and @UnionPay_Intl are members of IMTA.
#IMTA #IMTAMemberWeeklyNews #IMTAMember #NepalTourismBoard #MountEverest #XilingSnowMountain #Huangshan #UNESCOWorldHeritage #MinorHotelGroup #HuazhuGroup #ShanghaiSpring #OutstandingSupportEnterprise #BrandUSA #HarryPotterStudioTour #WarnerBrosDiscovery #ShanghaiTourism #PandaAmbassador #CrossBorderPayments
#IMTAMemberWeeklyNews: From February 1st to February 7th
1. “Welcoming the Spring Festival: Safe, Civilized, and Healthy Travel in #Greece” Event Held in #Athens
Recently, the event “Welcoming the Spring Festival: Safe, Civilized, and Healthy Travel in Greece” was held at Syntagma Square in Athens. It was jointly organized by the Chinese Embassy in Greece, the Athens Municipality, and the Federation of Hellenic Associations of Travel & Tourist Agencies (FEDHATTA). The event was co-hosted by the Hellenic Union of Professionals of the Overseas Chinese Tourism (HUPOCT), the Sino-Hellenic Performing Arts Alliance, and the Greek-Chinese Cultural Association (ΕΛΛΗΝΟΚΙΝΕΖΙΚΟΣ ΕΚΠΟΛΙΤΙΣΤΙΚΟΣ ΣΥΛΛΟΓΟΣ). The event attracted wide participation from international tourists, the overseas Chinese community in Greece, and local Athenians.
2. Minor Hotel Group Announces the Debut of Avani Hotels & Resorts in Singapore
Minor Hotel Group has announced the entry of its lifestyle brand, Avani Hotels & Resorts, into #Singapore. The hotel will also mark the group’s debut in the Singapore market. This new high-end property, comprising 13 floors, is expected to open in the first quarter of 2027 and represents another milestone in the group’s expansion strategy. Minor Hotel Group currently operates over 550 hotels across 56 countries in the Asia-Pacific, Middle East, Africa, Indian Ocean, Europe, and Americas regions. Avani is one of the eight brands under Minor Hotel Group, dedicated to providing contemporary travelers with stylish rooms, social spaces, and relaxed dining experiences. Founded in 2011, Avani currently has 42 hotels and resorts across 24 countries, with plans to expand this number to 100 by the end of 2026. In the second half of this year, the brand will also open new hotels in #Thailand, #China, and #Seychelles.
3. China Chamber of Tourism and MGM Collaborate for the First Time to Present the "Blooming Lotus Art Exhibition"
Recently, the China Chamber of Tourism and MGM have joined forces for the first time to launch a cultural and intangible heritage art exhibition project, titled "Blooming Lotus Art Exhibition," aimed at strengthening cultural and tourism ties between #Beijing and #Macau. The exhibition, featuring works by national-level craft masters, intangible cultural heritage inheritors, and young artists, will be held from now until March at the 'M Art Gallery in MGM Cotai, Macau. Over 40 thematic masterpieces are on display, with the intention of presenting a beautiful blessing for Macau under the theme "In the name of art, riding on the meaning of lotus." All artworks in the exhibition are available for sale, providing a boost to the cultural and arts industry.
4. Zhejiang Sunriver Culture Tourism Co., Ltd. is Building Danxia Mountain into A World-class Tourist Destination, Amplifying the "Great #Danxia" Tourism Brand
On February 7th, the #Shaoguan High-Quality Industrial Development and Investment Promotion Conference was held in #Shaoguan. During the event, Wang Heng, Chairman of #Zhejiang Sunriver Culture Tourism Co., Ltd., provided a detailed explanation of the company's plan for the Danxia Mountain Leisure Tourism Resort. He emphasized that Zhejiang Sunriver Culture Co., Ltd. will adhere to an innovative development philosophy, deeply explore the potential of Shaoguan's cultural and tourism resources, and focus on creating two main themes: Cultural Danxia and Life Danxia. The company plans to develop four unique tourism routes—Heavenly Danxia, Water Danxia, Land Danxia, and Night Danxia—and through the construction of cultural and tourism complexes and the implementation of low-altitude tourism applications, will drive the comprehensive upgrade of the Danxia Mountain tourism offerings. Their goal is to make Danxia Mountain a world-class tourist destination, contributing to the high-quality development of Shaoguan's cultural and tourism industry.
In September 2024, Zhejiang Sunriver Culture Tourism Co., Ltd. officially launched the construction of the Danxia Mountain Leisure Tourism Resort, innovatively introducing a "Water, Land, and Air Adventure" tourism product, continuously advancing the innovative development and upgrading of Danxia Mountain's cultural and tourism industry. In November 2024, the company competed in the trillion-dollar low-altitude economy sector, with its first low-altitude tourism project located at Danxia Mountain. During the New Year, Danxia Mountain became the first mountain scenic area in the country to join the eVTOL low-altitude economy sector. During the Spring Festival, the regular flying performances were highly popular with visitors.
5. The mountain climbing assistive robot has begun trial operations on Mount Tai
Recently, the mountain climbing assistive robot, developed jointly by Taian Dongyue Taishan Tourism Group Co., Ltd. and Shenzhen Kenqing Technology Co., Ltd., began its trial operation in the #Taishan Scenic Area. This marks a significant step forward in the intelligent and convenient tourism services at Mount Tai. Designed specifically to assist visitors in climbing Mount Tai, the robot can also be widely applied to various activities such as hiking, fitness, running, daily walking, and climbing stairs. During the trial operation, the robot attracted numerous visitors who were eager to experience its unique advantages. Weighing only 1.8 kilograms, the robot features advanced ergonomic design and integrates core technologies like power assistance, electronics, and AI algorithms. It accurately senses the movement trends of visitors' lower limbs and provides timely assistance. With a maximum of 15 Nm of motion assistance, it effectively reduces the burden on visitors' legs, helping them easily reach the summit of Mount Tai.
6. Spring Tour releases Spring Festival outbound travel data: Outbound trips increase by 76%
Shanghai Spring International Travel Service (Group) Co., Ltd. has released travel data for the Spring Festival holiday, ending on February 3rd. The number of travelers during this year's Spring Festival has increased by 30% compared to the same period in 2024, with outbound trips rising by 76%. Other notable information includes:
International cruise products and independent travel increased by 56%: During this year's Spring Festival, the main product types showing growth were cruises, independent travel, and New Year's Eve dinner offerings. Among these, the number of cruise travelers increased by nearly 200% compared to 2024, while independent travel saw a 56% increase in travelers year-on-year.
#Japan has become the top choice for outbound travel: In addition to neighboring outbound destinations such as Japan, #Thailand, #Jeju, and #Singapore, countries like #Spain, #Australia, #Hungary, New Zealand, and #Malaysia have also become more popular among tourists.
Middle-aged groups are the main force for Spring Festival travel: In terms of age distribution, people aged 30-49 make up 36.85%, while those aged 60-69 account for 15.30%. The majority of travelers during the Spring Festival are families.
🔗#IMTAMembers: Hellenic Union Of Professionals of the Overseas Chinese Tourism, @MinorHotelsEUAM, China Chamber of Tourism, Zhejiang Sunriver Culture Tourism Co., Ltd., Taian Dongyue Taishan Tourism Group Co., Ltd. and @SpringTourBKK are members of IMTA.
#IMTA #IMTAMemberWeeklyNews #IMTAMember #CulturalExchange
#ChineseNewYear2025 #LunarNewYear2025 #GreekTourism #ChineseTourism #GlobalTravel #MinorHotelGroup #AvaniHotels #CulturalHeritage #DanxiaMountain #SunriverCulture #LowAltitudeTourism #eVTOL #MountainClimbingRobot #TaishanTourism #OutboundTravel #TourismIndustry
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