Top Tweets for #ISBAconf
It's the latest Ad Matters! We've got #trust incl. @ISBAsays #ISBAConf #responsibility & pancakes lined up for you... Plus check out our #AdOfTheWeek for @TheBHF by @MullenLoweLDN #advertising https://t.co/IdJMW4Tw0M
@AnnetteKing @PGUK @ISBAsays “It’s our job to help you be brave clients” is @AnnetteKing’s closing remarks speaking at @ISBAsays #ISBAConf with @PGUK
@AnnetteKing @PGUK Talking about @PGUK ‘s partnership, @AnnetteKing CEO, Publicis Groupe UK says: “Publicis and P&G have been on this ambitious journey together for years now. In fact, our partnership is older than both of us” with Katherine Joy at @ISBAsays #ISBAConf
Speaking at @ISBAsaysCEO yesterday, Publicis Groupe UK @AnnetteKing said: “Every brand has the potential to have a voice but it is most successful when the voice is based on relevant issues” with @PGUK ‘s Katherine Joy #ISBAConf
Bringing data management in-house 'imperative' for brands argues @marksandspencer Head of Media Channels Maria O'Flynn @Campaignmag at yesterday's @ISBAsays #ISBAConf
https://t.co/mabu0GgtyF #InHousing
Are we genuinely putting the consumer experience at the heart of what we do?
Our new paper launched at the #ISBAconf yesterday - Improving The Public's Advertising Experience - outlines actions that advertisers are being urged to take.
Read more here: https://t.co/4l3WmpfUnC
Great to be able to share @ebiquityglobal latest research Mind the Gap with the #ISBAconf Let me know if you’d like a copy of this ground breaking directional research. Or head over to https://t.co/EXGqKv1Xif news where you can download your own copy.
A very welcome initiative to help counter excess ad bombardment and engender greater consumer trust. #isbaconf
Must-read from @NickManningEBQ via @MediatelNews Ad bombardment: we all need to fix the pollution problem #ISBAconf @ad_association @ISBAsays https://t.co/lpJ5T70KMN
Good session to round off the @ISBAsays conference today in addressing the trust issue in advertising via a discussion with @MarkEvansFeed and @philsmithisba. The concept of giving some feedback to brands via an “MOT” is a good one #isbaconf
"The new @ISBAsays Advertising Experience MOT is a new, independently verified test of a company’s/brand’s approach to safeguarding the consumer, avoiding #advertising bombardment and wasted investment." #ISBAconf https://t.co/fFqG6O2VmS @ad_association
Final #ISBAconf session feat. @philsmithisba & @MarkEvansFeed is all about the new #Trust paper - Improving The Advertising Experience which you can download here: https://t.co/fFqG6O2VmS @ISBAsays @ad_association @The_IPA @IABUK @DMA_UK #advertising
Solid point from @TSB’s @petermarkey that the term ‘partnership’ is probably overused in the industry. Yet true partnerships are firmly required for success.
“Really great partners stick around to make sure you can deliver”
#ISBAConf
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