Top Tweets for #IndustryTO
Pelley: Our real competitors [not on this panel, but] are the likes of Google, Yahoo, Facebook #industryTO
Crull: I’d like to see a Canadian-produced program in our schedule every night of the week. #industryTO
The men on this panel control 90% of content broadcast in #Canada. — Peter Sussman, Aver Media #industryTO
Murphy: Wants from producers ‘great storytelling.’ But … make sure you bring ideas that fit each channel. #industryTO
Robertson: ‘Creative financing’ is an area to develop to find solutions to the crisis. #industryTO
Crull: Not looking for sympathy, looking for support in the things that will make our industry successful. #industryTO
Pelley: If you believe you are a world class producer, the current rules set up very well for you vs. the broadcaster. #industryTO
Entire industry wants to get away from looking at Canadian programming as a “tax.” — Rogers Media’s Keith Pelley, #industryTO
2.6 billion invested in Canadian productions last year — Paul Robertson, Shaw Media President #industryTO
@meggamonstah and @LizaFromer chatting on stage. A master class on life perhaps? Thanks for it. :) #industryTO
Difficult childhood memory flashbacks inspired @meggamonstah to start writing — "Was terrifying and exhilarating." #IndustryTO
eg Hyundai Mondays — put a @HawaiiFive0CBS star in a branded spot, built around the show. — @ShawMediaTV_PR’s Ann-Marie Spurr #industryTO
“Current system of [a broadcaster] getting brands is not the best. Creative people are too far away.” — @CBC’s Gaye McDonald #industryTO
“Consumers don’t have 30 secs for ads but have 30 mins for a great storytelling. Focus on narrative”— @TempleStreet's John Young #industryTO
“The consumer has changed viewing habits. We need to be engaging brands into content directly.” — @Unilever’s Sharon MacLeod #industryTO
Things function best when intermediaries between brand, producer and broadcaster are minimized. — @BellMediaPR’s Mary Kreuk #IndustryTO
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