Top Tweets for #InsideCFlight
Last week our shareholder broadcasters @SkyMediaUK, @itvmedia and @4SalesUK introduced #CFlight - the industry's first unified advertising metric. Head over to @Thinkboxtv for all the vital info. #Advertising #InsideCflight
https://t.co/OkmiBP1W83
If you didn't get the chance to attend #InsideCFlight this morning or want to find out more about the new cross-broadcaster campaign measurement tool, the on demand event is now available for you to watch here: https://t.co/Axoh9p9oWi
Thank you to everyone who attended #InsideCFlight
We hope you've gained a deeper understanding of this ground-breaking new TV initiative.
If you missed it, you'll be able to view the event on demand and read some key CFlight FAQs on our website shortly: https://t.co/9p0pZcQbGg
CFlight begins with a vital test and learn phase and asking the industry for feedback, says Glenn Gowen @itvmedia. Want to properly stress test the new system
#InsideCFlight
Lucy Bristowe @SkyMediaUK explains why the plan is for CFlight to only measure impressions that are 100% completed: they don’t think partial views should count as valid impressions (average completion rate across the broadcasters is currently 97%)
#InsideCFlight
Glenn Gowen, @itvmedia: At launch in Q4 2021, CFlight will provide unique insights into total TV campaigns. It will become an ever-more sophisticated measurement system with enhancements in planned future phases.
https://t.co/YDKg5ydKDp
#InsideCFlight
Glenn Gowen, @itvmedia: As CFlight is a totally new measurement solution we will be adopting a phased approach, and we will engage with the industry before it goes live and throughout the roll out to gain feedback to help shape and evolve it
https://t.co/YDKg5ydKDp #InsideCFlight
McIntosh explains that ABC, the JIC for media measurement auditing, is scrutinising CFlight’s data. This independent checking and verification ensures CFlight is using the best available data inputs to give confidence in the outputs.
https://t.co/YDKg5ydKDp
#InsideCFlight
Join us online at ‘Inside CFlight’ tomorrow morning to hear about the new cross-broadcaster campaign measurement tool from the working group behind its development
Sign up to watch the event from 9:15 am here https://t.co/YDKg5ydKDp
#InsideCFlight @4SalesUK @SkyMediaUK @itvmedia
What is CFlight?
What will it provide?
When will it be available?
Find out on Weds 9th June when our 'Inside CFlight' event will outline the plans for this new cross-broadcaster campaign measurement initiative
Sign up to watch from 9:15 am https://t.co/YDKg5yvluX
#InsideCFlight
Sign up to our free event focusing on the new cross-broadcaster campaign measurement initiative, CFlight
It’s a chance to have your questions answered by the working group behind its development
Watch live from 9:15am Weds 9th June
https://t.co/YDKg5ydKDp
#InsideCFlight
As TV spreads across platforms, measurement is increasingly challenging
But soon, thanks to CFlight, advertisers will be able to see the total reach & frequency of their TV campaigns
Register for ‘Inside CFlight’ on 9th June to find out more https://t.co/YDKg5ydKDp
#InsideCFlight
CFlight will offer deduplicated reach & frequency campaign measurement across linear and BVOD
To learn more about this sophisticated project, tune in to ‘Inside CFlight’ from 9:15am on Weds 9th June
Register here https://t.co/YDKg5yvluX
#InsideCFlight
Registration for 'Inside CFlight' is now open
The event will zero in on this innovative new cross-broadcaster campaign measurement initiative
Join us Weds 9th June at 9:15am & hear from @SkyMediaUK @itvmedia & @4SalesUK
Sign up to watch live https://t.co/YDKg5ydKDp
#InsideCflight
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