Top Tweets for #KCIMA
Whaley: there is no such thing as mobile first. It should ALWAYS be use first. Don't do mobile just to do mobile, know how it helps #kcima
McMahon: approach mobile like everything else, use outcome based planning. Mobile should have a "Yes, but" approach #kcima
Beeco: if you're still having clients with doubts about mobile, they're already behind in the game. It is now necessary. #kcima
Union Station app collects a ton of traffic data which allows them to map out visitor patterns via Whaley #kcima
The extent to which retailers can manage their own data without needing to rely on other services/vendors is huge, via Beeco #kcima
Mobile offers deep insights into competitors and how to target users at risk of turning to them rather than you, via Whaley #kcima
Whaley: an app is a utility, NOT a campaign. Messaging can occur within the app but an app should serve a larger, useful purpose #kcima
Whaley: Users can now act upon CTAs seen out in the world, at moment of contact thanks to constant connectivity through the journey #kcima
Mike Whaley of @VML isn't a channel - it's a means for enhancing the experience in the moment that the customer is in #kcima
Road tripped to KC with @CarrieJoGros for the #KCIMA lunch & learn. Great discussion about content marketing - worth the trip!
#KCIMA thanks to http://t.co/TPijdYvyI3 for sponsoring a great and informative education panel.
Getting my lunch and learn on for how content helps brand marketers #KCIMA
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