Top Tweets for #KFCXCreativity
Isobar helped @KFC China launch KPRO – a healthy, digital only concept store – as part of its brand transformation. 7/7 #CannesLions #KFCXCreativity https://t.co/VOUzJqyVds
To engage with 78 million teenagers, @KFC China had to diversify their product, driven by marketing insights. 6/7 #CannesLions #KFCXCreativity https://t.co/VOUzJqyVds
Miss our Innovation Stage session at #CannesLions yesterday? Here's a quick summary: An authentic use of celebrities & IP is key for a brand entering the Chinese market. 1/7 #KFCXCreativity https://t.co/VOUzJqyVds
We believe that technology liberates the creative way of thinking and transforms customer experience #KFCXCreativity #CannesLions
AI is used to enhance @KFC customer experiences in China - from personalised menu's, to understanding customer dialects to the intelligent distribution system. #KFCXCreativity #CannesLions
Dumi, an AI-enabled robot, transformed the in-restaurant experience for @kfc – AI-driven creative experiences connecting online with offline #CannesLions. #KFCXCreativity #Retail
"We wanted to build the KFC digital ecosystem. We didn’t want to be part of another company's ecosystem. We wanted to build our own & challenged ourselves to think like a product manager in an internet company” Yum! China's Steven Li relax #Innovation #canneslions #KFCXCreativity
Having established their own super app, 57% sales were made through mobile payments last year @kfc @IsobarChina #KFCXCreativity #DANatCannes2018 #CannesLions
As @KFC have created their own digital ecosystem, it's about bringing the brand experience and transaction closer together #BrandCommerce #KFCXCreativity #DANatCannes #CannesLions
Watch the video that just stormed the #Innovation stage here https://t.co/uxcyCE71o3 #CannesLions #Innovation #KFCXCreativity
"Live in culture" is how we describe all aspects of culture - street culture, gaming culture. Achieve this and they won’t be consumers of your product, they will be advocators of your brand. #KFCXCreativity #Canneslions
Super apps have built a new digital lifestyle in China - wash your car, your dog, your feet (!) all ordered from your mobile #KFCXCreativity #CannesLions
"In 2.5 years KFC transformed itself to the most influential restaurant in China. It’s a tech company disguised as a fried chicken business" @Isobar's Chris Chen #Innovation stage #canneslions #KFCXCreativity
Find out how @KFC China transformed its business in a session with YUM! China CMO Steven Li and Isobar's Chris Chen on Monday 18 June on the Innovation Stage. #CannesLions #KFCXCreativity https://t.co/AWyiQgMvqS
How did @KFC China use creativity x technology to transform its brand across 5600+ stores in 1000 days? Find out on #CannesLions’ Innovation Stage. #KFCXCreativity #IdeasWithoutLimits https://t.co/guvWo1m6vo
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