Top Tweets for #LCBbook

Creative that reflects the brand's voice means little if the media placement doesn't do likewise.

Too many people think the things that are easy about advertising are hard, and vice versa.

Often, the more you say, the less you're heard.

While "it" and "something" can both be anything, "just do it" is everything "just do something" is not. See, copy does matter.

This applies to brands and people alike: If you have nothing to say, don't. Better to remain mysterious than be annoying.