Top Tweets for #LackOfMarketingCodeOfConduct

over 2 years ago

https://t.co/ZdDAmw6zIx #HealthacareServices #HealthcareProducts #ConflictOfInterest #BusinessVentures #LackOfMarketingCodeOfConduct #DGHS Reading this post and picked up these amusing statements . - The advertisement was released not as a medical professional but as a corporate entity, which we are permitted to do. - Diabetes-friendly flour Regarding the diabetes-friendly flour which they launched and its advertisement along with the diabetes test offer, Dr Sane said, “We launched it late last year and aimed to inform people about its benefits, that’s all.” - We need a holistic approach towards managing lifestyle diseases and such allegations by competitors are only an attempt to malign our image. My Musings : This is what happens when services and products from same orgns, same groups are connected and operate in regulated sectors where Code of Conduct is in place. Conflict of Interest is something healthacare Businesses need to undertand Increasingly finding this CoI getting widened in Hcare where hcare service ventures are entering into hcare products space or vice versa. Same promoters , promoter groups, common interest - sell product or service or technology to same customer base - patient base in Hcare. Businesses and business models getting into compromises , ultimately compromising on patient care . Argument of the medical centre cited in the post that they can do what they want as Code of Conduct is not applicable for Clinical Establishments, is an age old arguement. Blame the NMC which keeps maintaining silence on this. No one knows what is DGHS doing. When a minimal marketing code of conduct is written (atleast on paper) for healthcare products (pharma and med devices), why is it that services is left out. Maximum malpracices are reported in Hcare services . Govts can't enforce regulations, can't standardise prices, can't enforce advt, mktg code of conduct - all affecting patients, communities in many ways. Lab Diagnostics is a very basic and esstential need of a common man and they are exposed to these promos. Communities should start asking questions, seeking explanations from Govts, regulators, insurers etc

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