Top Tweets for #Lucastalks
This is the last time I am gonna say this . Don’t send your song or project to A&Rs that only understand Afrobeats cos they will tell you it’s Mid . Hiphop, Alternative and every other genre sounds wack to them #Lucastalks
If more artists consistently make a particular genre of music and amplify it properly, it stands a chance of going mainstream. What this means is, few people can’t push a culture, it needs more hands, consistency and support . #lucastalks
Not everyone is designed to make mainstream afrobeat sound but the ones that understand their calling will make global sounds that would crossover and also become mainstream artists in Africa . Do not limit your sound #Lucastalks
A lot of artists have more streaming numbers and no strong fanbase, hence why they disappear quickly because there is no fanbase to hold them down when the sun sets on them #Lucastalks
Artist managers are visionaries, leaders & strategists. Their job is primarily to guide the career of the artist and create opportunities. If a manager doesn’t posses these qualities, it’s fair to call the person a PA until he/she step up their game . #Lucastalks
Quick Tips : Don’t enter the music business with your emotions, keep them at home because you are gonna get hurt severally but that process would teach you and mold you into a fearless success hungry beast . Keep pushing with Love . #lucastalks
Dear Artist, a lot of A&Rs in the Nigerian music industry are wired to chase Pop Hits, other sounds coming out of Nigeria, sounds very mid to them .Don’t let their criticism stop you from pushing ur sound, ur real fans will find u, trust the process #Lucastalks
Dear Artist, when you reach out to your colleagues for collaboration at the early stage of your career and get a Yes, it’s called LOVE .Dnt also allow HATE consume you when ur request is declined, it should be a motivation to work hard and build up leverage #lucastalks
I remember when artists used to pay for their music to be pirated. This was a marketing formula that worked and helped distribute music across a wide spectrum .I also remember how uncomfortable it was for artists to adjust to streaming lol , we have really grown #Lucastalks
Dear Artist, making it to Apple Music top 100 doesn’t automatically stamp your song a hit record, it only helps massage your ego lol . If your song is popular on digital & doesn’t get to the grassroots, u still have a lot of work to do . #Lucastalks
As a brand you need to understand that, you can’t just be placed anywhere just because you are chasing visibility or collaborate with just anyone for their clout . Strategic placement is key and a touch of exclusivity is very imperative #Lucastalks #Class
In the music business structure, the most important and powerful arm, is the MUSIC CONSUMER section . You can activate marketing with a heavy budget but ORGNIC ACCEPTANCE by the consumers still plays a powerful role. That connection btw the product & Consumer is key #Lucastalks
Content creation is an integral part of a marketing roll out . Music consumers can only connect to what they constantly see and hear . It is imperative to embed content creation into all your marketing plans $ strategy cos the world has gone DIGITAL . #Lucastalks
The quality of a record and it’s organic acceptance, makes promotion and marketing easy to activate . Your primary focus should be, the quality of the music and how HONEST people around you connect to it before release . #lucastalks
Music business is an unpredictable Journey that takes passion and consistency to stay afloat and eventually win .
#Musicbusiness #Lucastalks
Technology played a pivotal role towards the evolution of the African music industry . It changed our quality of production, introduced social media for more visibility and connectivity , streaming and access to internet to increase our music biz knowledge. Add yours #lucastalks
Dear artists, the pressure that comes with making a hit record could disconnect and distract you from your purpose as an artist. It’s good to have a hit but focus more on building a solid fanbase that connects with your type of music. Don’t water down your sound #lucastalks
Your only source of income if you are lucky would be revenue from Performances and endorsements and that still depends on your brand / market value . #lucastalks
Dear Artists, the ADVANCE you collect from labels and distribution companies is not FREE MONEY . It takes time to recoup before you start getting paid . Always invest/ make use of the Advance well to avoid being popular and broke at the same time . #lucastalks
Why is it so hard for artists or their social media handlers to retweet airplay tweets from radio stations playing their song. This attitude needs to change cos it’s becoming disgusting #lucastalks
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