Top Tweets for #MITXeComm
Thank you to everyone who joined us this morning for our virtual 2020 #MITXeComm breakfast!
Big thank you to our sponsors @publicissapient & @Decibelinsight for supporting this program!
In today's world of volatility and complexity, brands need a clear goal & vision. And in a world of ambiguity, they need to be agile.
@stevenpdennis #MITXeComm
The brands that embrace a culture of experimentation, testing, & learning will be successful, and those that fail to innovate, will not.
@stevenpdennis #MITXeComm
In this world of abundance, how do we become the compelling, intensely relevant signal that consumers will latch onto?
@stevenpdennis #MITXeComm
The pandemic has altered how consumers are spending money.
The #WFH phenomenon has driven up spending on office supplies, streaming services, gym equipment, etc.
@stevenpdennis #MITXeComm
We're also seeing a lot of Contraction - iconic retailers are struggling even more than they were already.
We'll be seeing substantial contraction for a while, says @stevenpdennis.
#MITXeComm
One mega-force of this brave new world that we're in is "Bifurcation":
Those on the middle of the retail spectrum (between the Amazons & the more premium, elevated brands) has been collapsing, and success is being found on either end of the spectrum.
@stevenpdennis #MITXeComm
With #COVID19, which some call a "black swan" event, brands are having to really recalibrate a lot of what they were hoping to execute.
@StevenPDennis #MITXeComm
You want to do something for the consumer that is so profound that they will want to share their experience with friends and other consumers.
@stevenpdennis #MITXeComm
In today's ecosystem, "there is an ever escalating righteous battle for attention," says @stevenpdennis.
Even 'very good' is no longer good enough for brands to be successful in the age of #digitaldisruption.
#MITXeComm #retailstrategy #brandstrategy
We live in a "now world" that becomes more pronounced by the day. Now that consumers are "living online" essentially, this fundamentally changes the world of shopping.
@stevenpdennis #MITXeComm
We're excited to kick off our #MITXeComm breakfast with @StevenPDennis, author of "Remarkable Retail", president & founder of Sageberry Consulting, where he advices luxury retail & Fortune 500 brands.
He'll be sharing brands can re-ignite growth in the age of digital disruption!
Time is running out to register for Wednesday's #MITXeComm event where experts in eCommerce will help you accelerate how you shift your vision and business model, and prepare for the next wave of #ecommerce growth.
https://t.co/s4qocoSEs9
Join retail expert @StevenPDennis for a can’t-miss session on how your business can adapt strategically, become more agile, and do so quickly. Register today for the virtual eCommerce Breakfast next Wednesday, June 10, 9:30-10AM!
https://t.co/hDEvIXOezP
#MITXeComm #ecommerce
Join retail expert, @StevenPDennis, at next Thursday's virtual MITX eCommerce Breakfast event as he shares how you can re-ignite growth in the age of digital disruption.
Learn more and register today!
https://t.co/1wR5KPSCBH
#MITXeComm #ecommerce #retailstrategy #brandstrategy
That’s a wrap! Thank you to everyone who joined us at #MITXeComm today & to our incredible sponsors @Decibelinsight @PublicisSapient @famapr!
Closing out the day with @wayfair’s Head of Data Science & Machine Learning, Dan Wulin, and David Pilgrim of @PublicisSapient discussing how #AI is changing eCommerce. #MITXeComm
Kicking off the afternoon with @justthehorns’s VP of Marketing, Todd Meleney, and why he believes culture is the most important foundation to building a team internally AND externally. #MITXeComm #NOBULL
“One thing we’re trying to figure out is how do we deliver that best in class shopping experience, but in the digital space?" - @_cynthiasmith, @bose #MITXeComm
“Listen to your customer. They talk. And they’re loud and they’re vocal and it’s awesome.” - @_cynthiasmith
@bose #MITXeComm
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