Top Tweets for #MarTechPrivacy
It was a great chat. Once again thanks @privacy_issues team for having me. Have a great evening everybody. Remember to connect with me here on Twitter (@zawadzinski) or on LinkedIn: https://t.co/9n37kyUbZR Bye! #PI_Chat #MarTechPrivacy
Thank you for attending #MarTechPrivacy #PI_Chat!
Thank you, Maciej @zawadzinski and @PiwikPro for the insightful advice!
HUGE THANKS to our special guests!
@alicma
@sebastianweyer
@StaticePrivacy
@UndatifyMe
Thank you for attending #MarTechPrivacy #PI_Chat!
Thank you, Maciej @zawadzinski and @PiwikPro for the insightful advice!
HUGE THANKS to our special guests!
@alicma
@sebastianweyer
@StaticePrivacy
@UndatifyMe
Thank you for this wonderful chat!
We are a startup that helps people exercise their rights under the GDPR by helping them discover where their data is & make meaningful decisions about it.
Try out our tools at https://t.co/Gep1m2TqJs!
#PI_Chat #MarTechPrivacy #UndatifyMe
Our #MarTechPrivacy #PI_Chat is almost over.
Before you head out, please leave a #shamelessselfpromotion.
We would love to hear about your projects and what you are working on right now!
Check out our software! Piwik PRO is a perfect alternative to Google Analytics, with a focus on user privacy and data security. You can request a demo here https://t.co/VlkxLtyddF #PI_Chat #MarTechPrivacy
Follow @PiwikPro for regular updates on #privacy #MarTech #analytics. We also run interesting #webinars that you can sign up at https://t.co/7XDVMS1qVP
#PI_Chat #MarTechPrivacy
Our #MarTechPrivacy #PI_Chat is almost over.
Before you head out, please leave a #shamelessselfpromotion.
We would love to hear about your projects and what you are working on right now!
A5(3): @privacyint also has some great material for people who want to understand how adtech affects privacy. https://t.co/JL5oRqWOf7
#PI_Chat #MarTechPrivacy #UndatifyMe
👐🏼 We are about to wrap up. 👐🏼
Finally, our Q5: Can you recommend further readings for our audience?
#PI_Chat #MarTechPrivacy
A5(2):
@panoptykon has some great blogs about marketing & advertising, such as https://t.co/X8p1S8JOCj.
#PI_Chat #MarTechPrivacy #UndatifyMe
👐🏼 We are about to wrap up. 👐🏼
Finally, our Q5: Can you recommend further readings for our audience?
#PI_Chat #MarTechPrivacy
A5 (2) Follow @Fieldfisher and check their Insights page https://t.co/zxckG0piCm to stay on top of the #privacy law changes #PI_Chat #MarTechPrivacy
A5 (1) Check AdTech Book by @clearcodehq. As the name suggest it concentrates on #AdTech but many problems and mechanism presented there also apply to #MarTech https://t.co/JNGXl3aPxd #PI_Chat #MarTechPrivacy
👐🏼 We are about to wrap up. 👐🏼
Finally, our Q5: Can you recommend further readings for our audience?
#PI_Chat #MarTechPrivacy
A4 (4) We need to watch out for growing geopolitical tensions and likely global recession. These two can become a comfortable excuse for political leaders to suspend or rollback #privacy laws, limit internet freedom or increase surveillance. #PI_Chat #MarTechPrivacy
A4 (3) More regulations are coming regarding user privacy and data security. #MarTech will have to adapt and abide, especially by fulfilling the demand for privacy-focused solutions (like our @PiwikPRO). #PI_Chat #MarTechPrivacy
A4 (2) Our identity will become a currency to pay for content and services online. This will contribute to rising demand for Customer Data Platforms (#CDP) which is a dynamically growing #MarTech segment. #PI_Chat #MarTechPrivacy
A4(2): Also, there is great research being done about marketing and privacy. For example, a study from Accenture discovered that the vast majority of people want transparency in how their data is being used. https://t.co/WdC5okfXhZ
#PI_Chat #MarTechPrivacy #UndatifyMe
A4 (1): Many organizations are exploring alternatives to current mainstream practices. For example, contextual advertising has shown promise & does not rely on the collection of massive amounts of personal data. https://t.co/RVisywLeY0
#PI_Chat #MarTechPrivacy #Undatify
@privacy_issues Doing more to protect privacy will be appreciated by your online visitors and clients. Making it your brand promise can help you stand out! Consumers are becoming more aware of their rights and online privacy. #PI_Chat #MarTechPrivacy
A3:
There are many privacy friendly practices marketers should consider adopting - detailed cookie banners , focusing on data minimization (i.e. collecting only what's necessary), and much more.
The important thing is to always keep privacy in mind.
#PI_Chat #MarTechPrivacy
A3 (4) Finally, decide when you need personal data and when it is enough to use aggregate data. You need email address in #CRM or #MarketingAutomation, a cookie for #ABTesting, but you may get away without visitor identification in #Analytics. #PI_Chat #MarTechPrivacy
A3 (3) Then comes data residency. For EU users, it’s best to choose vendors that offer hosting in the EEA countries that guarantee an adequate level of data protection. We see how transfer laws fall one by one #SafeHarbor #PrivacyShield. #PI_Chat #MarTechPrivacy
A3 (2) Let’s start with a zero-cookie load tag manager. This is the first line of protecting privacy of your users. Whether it’s an opt-in or opt-out, the tag manager will control which tags and pixels are allowed to fire. #PI_Chat #MarTechPrivacy
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