Top Tweets for #Mark1Chat
On the Job digital media training is critical. #Programmatic training even more. We all need to do more to outreach programmatic at high school level, so that it becomes a clear career choice amongst the other traditional choices. #AdopsAcademy #Mark1Chat #Education
Like with my previous point, I think we've come a long way to upskill across the board and industry bodies like the @iab_sa has a massive focus on education. The basics are fairly covered but there are still misconceptions & deeper understanding that needs to happen #Mark1Chat
And that wraps up our #TwitterView with #Programmatic industry expert, @JoeSteyn! Thank you so much for your time and valuable insights on the topic!
You can continue the conversation using the hashtag #Mark1Chat! ๐
I seriously think we'll see a massive increase in adoption. Let's work together as an industry to see to it that this happens! #Mark1Chat
Furthermore, there are also a multitude of bidding options, buying and deal types as well as creative options that you can run with Programmatic Technology (DSPs) that you cannot with Google Ads. Fundamentally, the AI / Machine Learning is also very different. #Mark1Chat
Like with my previous point, I think we've come a long way to upskill across the board and industry bodies like the @iab_sa has a massive focus on education. The basics are fairly covered but there are still misconceptions & deeper understanding that needs to happen #Mark1Chat
Q4: Is there a lack of training in this particular industry? If so, are we improving or are people ignoring the potential? #Mark1Chat
@JoeSteyn
Q2: Would you say that #GDPR has had an effect on programmatic advertising/marketing? #Mark1Chat
@JoeSteyn
Our #TwitterView topic this month is Programmatic!
Join us tomorrow at 1pm as we delve into the topic of #Programmatic with industry expert, @JoeSteyn. You can join the conversation tomorrow by using the hashtag #Mark1Chat to send your questions.
Previously for the #Mark1Chat, @RaeraeHickley caught up with us about #AI. This month, weโre talking to another industry expert, @JoeSteyn!
Can you guess the TOPIC?
A6: Businesses don't need to "get ready for AI." It is already part of their lives. Businesses are fearful because they don't understand AI & its benefits.
If businesses get a better understanding, they'll be able to use AI effectively. #Mark1Chat https://t.co/y1YvudTbhh
A5: Even if it's "trending" now, AI has been around. Take @adwords, an 18 y.o. platform; its true benefits are only being acknowledged in todayโs campaign management. UAC machine learning, released a couple of years ago, is a prime example. #Mark1Chat https://t.co/cRknZ82JTP
Q5: AI is currently one of the hottest trends in tech, how have you as an Ad Operations Manager in digital at #Mark1Media been able to use #AI to your advantage, if any?
#Mark1Chat
A4: Supervised learning feeds an algorithm w/ data containing the answer. E.g. @AppleMusic makes personalized playlists per user. Unsupervised learning uses data to find patterns/predict outcomes. E.g. Meteorologists feeding AI with data, to decipher weather patterns. #Mark1Chat https://t.co/FtVjUHQ5Lj
Q4: What is supervised versus unsupervised machine learning?
#Mark1Chat
A3: Machine learning(ML) & Deep Learning (DL) are subsets of AI. ML uses data & dimensions of data to learn patterns/predict an outcome. DL is more complex; which falls under the field of neural networks: a replica of the human brain, but more advanced. #Mark1Chat https://t.co/2CiDWJT2Qo
Q3: What is machine learning and deep learning & how does it relate to AI?
#Mark1Chat
Very good question @phumlani00. I think for most of us that's the ultimate question, but as Jack Ma puts it. AI is knowledge based, humans have wisdom. What would you follow? #Mark1Chat https://t.co/f7BEkBf9aT
@raeraehickley Tom Gruber, co-creator of Siri, once said that he wanted to make "humanistic AI" that augments and collaborates with us instead of competing with (or replacing) us. Do you think there will ever be a time where humans are replaced by AI? #Mark1Chat
AdTech businesses like @Google/@Facebook reap the rewards of AI. With machine learning, their human employees have created algorithms making them billions in advertising revenue. This will only increase over time. #Mark1Chat
Machine learning has given birth to a modern way of transportation. We're living in an era of self-driven cars, trains, etc. All of these were previously operated by humans, but through AI machines are now taking over these tasks & can reduce human error. #Mark1Chat
THREAD #Mark1Chat
Healthcare is an industry with the most data on hand. Volumes of data which have been collected over centuries will soon be used to predict and create medicines for preventable ailments and diseases. https://t.co/EvaDZwWFv9
Q2: Which industry will be most positively affected by AI in the next 5 years, and why?
#Mark1Chat
A1: To put it very simply, artificial intelligence is computer programmes that use data to learn, decipher, track patterns and predict outcomes.
#Mark1Chat https://t.co/WHJDzKhd7B
In less than 2 minutes, we'll be live with @RaeRaeHickley, chatting to her about #AI!
Send through your questions on #AI using the hashtag #Mark1Chat and have them answered today! ๐
Donโt forget to tune in to the conversation today as I will be answering some questions from @Mark1 on #AI. You too can join in by tweeting your questions and using the hashtag #Mark1Chat
Donโt forget to tune in today at 1pm for our chat with Ad Operations manager @RaeraeHickley who will be chatting to us about #AI in a data driven world. You can join in the conversation and tweet us using the hashtag #Mark1Chat
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