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And that's a wrap! Thank you to our fantastic Keynote Speakers, Lisa Peñaloza and Perves Ghauri, and all our PhD presenters for two invigorating days of bold, ambitious and innovative Marketing Research!
#MarketingStrath
As our Doctoral Colloquium comes to a close lets have a round of applause for our prize winners... 🥁
1st🥇 - Betul Cal
2nd🥈- Hiru Cooray
3rd🥉- Marwa Aly
Best Poster - Marsaili Mainz
#MarketingStrath
Time for lunch 🍽️ and the PGR Poster Session 🤓. Take a look around and check out all the great posters! #MarketingStrath
Next up is Nur, presenting on ‘Customer Experience in Omnichannel Retailing.’ Good luck, Nur! #MarketingStrath
Kicking off the second PGR session of the day is Min. Min will be presenting ‘The Impact of an AI-Driven Hybrid Recommender System on Consumers Click-Through Behaviour’. Go, Min! #MarketingStrath
Now we are welcoming Marwa, who will present ‘How are Markets Maintained Under the Conditions of Institutionalised Permanent Liminality?’ Let’s go, Marwa! #MarketingStrath
Looking forward to Betul’s presentation on ‘Contemplative Consumer Activism’. Good luck Betul! #MarketingStrath
Thrilled to have Prof Pervez Ghauri of @UoB_Business join us as a keynote speaker! They will present their paper ‘Creating Competitive Position through Engaging with Marginalized Communities in Emerging Markets.’ Can't wait for this presentation! #MarketingStrath
Last up for the day is Hiru! We’re looking forward to hearing about their research titled ‘Identity Consequences of Consumer Vulnerability: Living with Risk and Uncertainty.’ Let’s go, Hiru! #MarketingStrath
Next up is Tlholohelo! We’re excited to hear about their thesis, ‘Black Bodies Out of Place: Unmasking, Exposing, and Confronting how race in the marketplace can contribute to consumer wellbeing’! You got this, Tlholohelo! #MarketingStrath
Join me in welcoming PhD student Reka to the stage, where they'll share their research, ‘The role of emotions in market change: An institutional logics perspective’. Good luck, Reka! #MarketingStrath
We are pleased to welcome Prof Lisa Peñaloza @KedgeBS as one of our esteemed keynotes! We’re looking forward to hearing about their paper ‘Market Sensemaking for Consumers’ Collective Political Agency’. Thank you for joining us! #MarketingStrath
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