Top Tweets for #MatchaWebinar
@tlshields @mayoshrimp @Wishpond @ezrafirestone @BoomCindyJoseph @Shopify @GoEverly @hanssmellinckx @OrganMountain #MatchaWebinar Recap:
-Publish 2-4 articles/mo
-Attract new visitors with content ads
-Convert readers into subscribers
Here are resources that can help!
Content ads: https://t.co/5ZzEyOQbOW
Locked content: https://t.co/GMZcjRSZhv
Giveaways: https://t.co/OtInQPijTl
@Wishpond
@tlshields @mayoshrimp @Wishpond @ezrafirestone @BoomCindyJoseph @Shopify @GoEverly @hanssmellinckx @OrganMountain 2. Content Upgrades
You can offer:
- A PDF version of your blog content
- A checklist that makes your content actionable (e.g., a travel article might have a packing checklist)
- Other related content/resources
#MatchaWebinar
@tlshields @mayoshrimp @Wishpond @ezrafirestone @BoomCindyJoseph @Shopify @GoEverly @hanssmellinckx @OrganMountain Now, back to giveaways. What should the prize be?
- Giftcards
- Best-selling products
- Prizes relevant to your audience & business
Pro tip: The sweet spot for giveaway prize value is between $300-$600.
@Wishpond
#MatchaWebinar
@tlshields @mayoshrimp @Wishpond @ezrafirestone @BoomCindyJoseph @Shopify @GoEverly @hanssmellinckx @OrganMountain Once you've captured those email addresses, it's time to get to nurturing.
Yes, nurturing is kind of a weird word...but basically, it's all about relationship building.
That means sending a welcome email, targeted email flows featuring content + products, etc.
#MatchaWebinar
@tlshields @mayoshrimp @Wishpond @ezrafirestone @BoomCindyJoseph @Shopify @GoEverly @hanssmellinckx @OrganMountain Hold up, though.
How do you drive people to these lead-building landing pages?
You can use hello bars (i.e., banners) from a tool like and/or website popups with a compelling offer. (Tip: @Wishpond makes it easy to create these!)
#MatchaWebinar
@tlshields @mayoshrimp @Wishpond @ezrafirestone @BoomCindyJoseph @Shopify @GoEverly @hanssmellinckx 1. Giveaways
Check out this phenomenal example from @Wishpond's customer @OrganMountain.
It's targeted — meaning it attracts their target audience, not just any ol' lead. These are folks who are most likely to make a purchase.
#MatchaWebinar
@tlshields @mayoshrimp @Wishpond @ezrafirestone @BoomCindyJoseph @Shopify @GoEverly @hanssmellinckx Okay, cool...but how do you actually grow your list?
Let us count the ways...
1. Giveaways
2. Content upgrades
3. Limited time offers
#MatchaWebinar
@tlshields @mayoshrimp @Wishpond @ezrafirestone @BoomCindyJoseph @Shopify @GoEverly @hanssmellinckx Unlike ads, email marketing is something you OWN, says @mayoshrimp @Wishpond.
In other words, your email list is yours — it's not "rented" from Facebook or Google.
#MatchaWebinar
@tlshields @mayoshrimp @Wishpond @ezrafirestone @BoomCindyJoseph @Shopify @GoEverly Step 3: Convert readers to subscribers.
Your blog is an incredible tool for growing your email list. Then, you can market to those subscribers for free!
"If you are not seeing email as a money-making machine, you have the wrong strategy." @hanssmellinckx
#MatchaWebinar
@tlshields @mayoshrimp @Wishpond @ezrafirestone @BoomCindyJoseph @Shopify Here's a real-life example from @GoEverly, a healthy drink mix brand.
Now, 1/3rd of their ecommerce revenue comes from blog readers.
#MatchaWebinar
@tlshields @mayoshrimp @Wishpond "This is my whole business strategy. I amplify content, then the people who engage with content, I run sales ads to them." @ezrafirestone @BoomCindyJoseph via @Shopify
#MatchaWebinar
@tlshields @mayoshrimp @Wishpond Step 2: Promote your content.
"If you build it, they will come" is NOT true in the world of marketing.
Here's a quick-start guide to promoting your content: https://t.co/cAjIZrobmB
#MatchaWebinar
@tlshields @mayoshrimp @Wishpond Now, onto the how-to. How do you make your blog profitable?
Step 1: Publish content. (Revolutionary, we know.)
But seriously...
Make sure you're publishing *audience-centric content* and NOT just content about your products and your brand.
Here's an example.
#MatchaWebinar
@tlshields @mayoshrimp @Wishpond Need proof blogging works?
Here are some stats that show how powerful it really is.
#MatchaWebinar
@tlshields @mayoshrimp @Wishpond As customer acquisition gets more expensive, focus on community building and increasing CLTV.
#MatchaWebinar
@tlshields @mayoshrimp @Wishpond In 2020 and beyond, your blog is the fuel to grow, engage, and retain your audience. @tlshields
#MatchaWebinar
@tlshields @mayoshrimp @Wishpond First, @tlshields talks about the #Ecommerce Gold Rush, fueled by tech over the past decade.
But where there's a rush, there's eventually a bust.
FB ads are getting $$$ and the market is getting saturated. Pushing commoditized products isn't enough anymore.
#MatchaWebinar
Fun Fact: "Instagram isn't as efficient at #Advertising as #Facebook."
#MatchaWebinar #facebookmarketing
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