Top Tweets for #MatrixWebinar
CHA's @BrianPReardon discusses CHA's podcast, Catholic Health USA in today's @MatrixGroup webinar with leaders from @CCharitiesUSA and @delcor #MatrixWebinar
Here we go! So excited for our webinar today with the wonderful @kikilitalien on Setting Your Virtual Speakers Up for Success! #MatrixWebinar #VirtualMeetings #VirtualEvents
True story: spinach saved the day. Popeye would be so proud, @TeriTally. #MatrixWebinar #virtualevents #behindthescenes #virtualbazaar
Spinach?! Virtual events? What do they have to do with each other? :) #MatrixWebinar #virtualevents #eventprofs #assnchat @TeriTally
Keep the conversation going & see what companies want/need. If they're not doing virtual, what do they want/need? Can you get them to do something else to reach audience/keep your revenue?
#MatrixWebinar #VirtualEvents #VirtualMeeting #eventprofs
View Exhibitors/Sponsors as partners. Ask what benefits they get from conference/event. How can you shift thinking & showcase.
#MatrixWebinar #VirtualEvents #VirtualMeeting #eventprofs
Pre-Conference HYPE
Start conf early w/content, intros, pre-learning
Let them in early, esp if there's any kind of content
Set schedule!
Emails 2 encourage
-Update profile
-Look @ exhibitors 2 schedule #VirtualMeetings
Mailer/goodie bag
Sticker Mule
#MatrixWebinar #VirtualEvent
UX beyond design: you need to design the UX elements in your AMS, LMS and community platforms, rather than just having these third parties inherit the styles from your main site! #MatrixWebinar #UX #webdesign
Study: Tech Success for Associations (from @delcor) - available through ASAE (via their website) - 100s of orgs participated in the survey; deep dive interviews with some orgs .
#matrixwebinar
#itmaturity
Consider a website refresh when:
*no budget for full redesign
*no major changes to navigation, branding, CMS
*adding new content types to existing CMS
*refresh header/footer and/or images only
#MatrixWebinar
When to do a redesign?
*changing strategy, new products/services
*navigation changes
*new CMS
*new search or new content or new services
Do you just need to completely rethink the site & rebuild? Then do a redesign.
#MatrixWebinar
Website redesign or refresh?
Redesign: complete overhaul
Refresh: Update/tweaks/smaller changes/improvements
#MatrixWebinar
Google Analytics Chrome plug-in provides UTM builder on the same page, in 1 click you have the URL built #matrixwebinar #assnchat
AHAM hosting 1st #ahamhealth Twitter chat on cooking healthy w/ nutrition & dietetic experts #matrixwebinar #assnchat
.@FMI_ORG blog: Posting almost every day; blogging on trends & new research, upcoming events, resources; authored by staffers #matrixwebinar
Kelli Windsor: @FMI_ORG is industry-facing, represents 1200+ food retailers, large to small chains, international & domestic #matrixwebinar
Jill Notini of @AHAM_Voice & @FMI_ORG’s Kelli Windsor share their favorite analytics tools & reports #matrixwebinar #assnchat (4 of 6)
Hear from @AHAM_Voice & @FMI_ORG about how analytics-guided content boosts #engagement & drives conversions #matrixwebinar #assnchat
Recommendations (2/2)
-ID mktg/comm channels
-UTM codes
-implement AMS conversion tracking
-integrate analytics in decisions
#MatrixWebinar
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