Top Tweets for #ModernMicroscope
Thanks to everyone who tuned in today for our webinar, and to our guest speaker, @forrester's @SharVanBoskirk. #ModernMicroscope #4CWebinar
The marketing teams of the future will need to own 3 key responsibilities: customer understanding, brand strategy, and brand experience, says @forrester's @SharVanBoskirk. #ModernMicroscope #4CWebinar

"Customer understanding, brand strategy, and brand experience are the three key responsibilities marketing teams should own". @4Cinsights #ModernMicroscope #4CWebinar
(2/2) "So we took that task into our own hands,โ Krishan Bhatia, EVP of business operations & strategy at @NBCUniversal, said. NBCU joined @OpenAPTV (https://t.co/oNZscGj4m6) and is pushing CFlight ad metric. (https://t.co/dnliMPHjKw) @4Cinsights #modernmicroscope @jlafayette
Host crew @4Cinsights + Keynote speaker @SethS_D = Dream team @acehotelnewyork ๐ #modernmicroscope

Audience intelligence in action with @digital_anupam @4Cinsights #4CTheFutureofMedia #ModernMicroscope

โGoogle is digital truth serum.โ @SethS_D on why self-reported data can not be trusted and what alternatives exist to predict human behavior #modernmicroscope

Data science is key and insights are not always intuitive. Turns out size of left ventricle is best predictor of success in horse racing. No BS (or horse๐ฉ) from @SethS_D #modernmicroscope #changeyourperspective


"If we can't wait for the industry, then it's both a challenge and a business opportunity for us to come up with a solution," says Krishan Bhatia of the dawn of @NBCUniversal's CFlight. #ModernMicroscope


"People aren't watching less TV, they're just shifting how they do it - and it's not hurting TV," says @tkawaja of record-breaking TV ad sales. #ModernMicroscope


"It's time for marketers to market the way consumers consume," says our CEO @LanceNeuhauser, kicking off today's #ModernMicroscope.
Join @4Cinsights for The Modern Microscope: an exclusive event on audience intelligence with guests @LUMA_partners CEO @tkawaja, bestselling author @SethS_D and @forrester's Susan Bidel in NYC on 4/19. Request your spot here: https://t.co/Gwhko8FyLE
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