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Loyal & True Marketing is now officially part of Oklahoma State Athletics’ vision for the future. In his message to the Cowboy family, Athletic Director Chad Weiberg highlighted the importance of attracting and retaining elite student-athletes and specifically recognized Loyal + True Marketing as a key part of Oklahoma State’s evolving approach to NIL and revenue generation. As college athletics continues to change, strategic partnerships that connect athletes, businesses, and supporters will play a major role in keeping Oklahoma State competitive at the highest level. This announcement reinforces that Loyal + True isn’t just supporting NIL—it’s becoming an integral part of how Oklahoma State is positioning itself for long-term success. The future of Oklahoma State Athletics is being built today.