Top Tweets for #OnlyConnect2018
Hør søndagens Spillerom-reportasje @NRKP2 fra Only Connect! En lydreise med snirklede trappeoppganger, et gammelt skolefotografi og opptak av elektromagnetiske felt. #OnlyConnect2018 https://t.co/zppHFY5fyb
In summary: Reach is dead, resonance and relevance is the new currency, velocity of conversation is fuel, new measures will keep emerging (measures like Klout score are already dead). #OnlyConnect2018
The healthiest brands have a tapered shape in how their audience interacts with the brand. The herd will always be the bigger group. #OnlyConnect2018
The social media audience is segmented into 5 distinct groups. 1. herd 2. Sharers 3.Trendsetters 4.Lighthouse 5. Icons
"Think of them as a funnel. Fans->Engagers->Influencers" #OnlyConnect2018
The biggest challenge that brands face is converting that "Bang" into sustained conversation that leads to increased or prolonged awareness. Understanding who the key influencers are in your community becomes key #OnlyConnect2018
@art2gee argues that a brand needs more sustained conversation." It's not about reach but about how trusted a person is in their community". These people do not necessarily have to be paid or be intentionally influential. #OnlyConnect2018
The current trend in influencer Marketing seems to be: Get a person with a large following, get them to post something and then boom you have awareness. Basically "One bang for your buck"-@art2gee #OnlyConnect2018
However, the first ever paid influencer was Roscoe Arbuckle, a silent film actor who scored an endorsement with-guess what? a cigarette brand. #OnlyConnect2018
Funny enough a quick search shows that Sir Walter Raleigh would still qualify as an influencer today what with "poet, explorer,courtier, soldier,politician", his bio would probably be " Writer.Poet.Traveller.Lover." #OnlyConnect2018
"When did influencer marketing start?" @art2gee suggests that it started with the image of Sir Walter Raleigh (below) being used on a tobacco product. #OnlyConnect2018
We attended "The Power of Brand Influencers" A research report presented by @art2gee and @Continu0n and hosted by @Safrea. Here are some key insights we noted [A THREAD]
#OnlyConnect2018 #MeropaLearning
![MeropaPR's tweet photo. We attended "The Power of Brand Influencers" A research report presented by @art2gee and @Continu0n and hosted by @Safrea. Here are some key insights we noted [A THREAD]
#OnlyConnect2018 #MeropaLearning https://t.co/V0lEwqWkcD](https://pbs.twimg.com/media/DffInC3WsAA_swI.jpg)
Only Connect 2018 (Part 2) @nyMusikk @bhabbestad @AlessaRombola #OnlyConnect2018
https://t.co/lCYtQildcX
Only Connect 2018 (Part 1) @nyMusikk @bhabbestad @Brasskompaniet @anderstveit @AlessaRombola
#OnlyConnect2018 https://t.co/Odh18dweU9
Thanks for visiting #OnlyConnect2018 this past weekend! Check out fantastic photos by @FabianFjeldvik: https://t.co/eXQhOwLukB Next year, we're moving the entire festival out of Oslo for the first time... Hope to see you all in STAVANGER 24 - 25 MAY 2019! #OnlyConnect
Brisk note-to-self 10 months back: "Making a festival is like playing an instrument: it can be done either good or bad.." See for yourself at OnlyConnect, opening 25th of may. https://t.co/um6txiGzp4 #onlyconnect2018
OnlyConnect opens in 10 days and our first review is out already! Inspect our 53/47% gender balanced programme here: https://t.co/um6txiGzp4 #onlyconnect2018 #newmusicreport
Første prøve på Gérard Grisey - «Mégalithes» med NyNorsk Messingkvintett, @Brasskompaniet og dirigent Halldis Rønning på fredag 🤩 Gleder oss til åpningskonsert på #OnlyConnect2018 25. mai @SentralenOslo !
How to play a flute with thimbles... and boxing gloves... and gas masks..? Find out when @AlessaRombola performs «Emergency Solos» by Christina Kubisch at #OnlyConnect2018 26 May in Skippergata: https://t.co/GsqP2jvg8s
#OnlyConnect2018 is approaching! 25 - 26 May at @SentralenOslo and Skippergata with #Skrap @oslosinfonietta @NadahElShazly #MarinaRosenfeld @Brasskompaniet @anderstveit and many more. Only a few festival passes available: https://t.co/2EO9D0ZH37 Program: https://t.co/1JLYzpGKFy
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