Top Tweets for #OptimizationAMA
๐ If you liked #optimizationAMA, weโve got 8๏ธโฃ7๏ธโฃ pages full of #SaaS #marketing optimization insights ready and waiting for ya ๐คฉ ๐
๐ #SaaS #Marketers, Iโve just launched a FREE guide on how to optimize your landing pages w/ @unbounce & @activecampaign, and it includes the checklist that I use Every. Single. Campaign.
Check it out on @ProductHunt & tell me what ya think!
https://t.co/DaghatPvnY
One of the BIGGEST takeaways from @TaliaGwโs #OptimizationAMA with us was this simple piece of advice for @brunowinck ๐
Get more actionable insights in the #optimization ebook, launching Mar. 2 ๐ https://t.co/W1RyYreUh5
.@ColinLoughran goes straight for the jugular with this #OptimizationAMA question for @TaliaGw ๐
Get more insights like this in her brand new #marketing optimization #ebook specifically for #SaaS marketers ๐ https://t.co/W1RyYreUh5
If you werenโt able to join us & @TaliaGw for todayโs #OptimizationAMA weโll be dripping out some of our fave Q&Aโs, starting with this zinger from @SNAPstrategies ๐
And if you think this is good, youโll definitely wanna get in on her new #ebook https://t.co/W1RyYreUh5
#FavoriteQuestion!
My #1 customer survey question:
If <company> was gone tomorrow, what would you miss the most? (props to @els_aerts and @AGConsult for this AWESOME question).
The answer to this reveals the REAL value your users see in your solution. #OptimizationAMA @unbounce
And that's a wrap! ๐ฌ
Thanks so much for joining us & @TaliaGw for #OptimizationAMA. We loved all the Q's and will be sharing a recap soon.
But if you're still hungry for more, our free #ebook drops MONDAY and you can sign up here to be first in line ๐ https://t.co/W1RyYreUh5
Great question. I'd say that the main differentiators are:
1. Time it takes it make a decision
2. Emotional triggers (buying for me vs/ buying for a company)
3. SaaS companies have a hard time relating and finding a "human" voice
#OptimizationAMA @Unbounce
Hi @TaliaGw! Loving this #OptimizationAMA ๐คฏ. In your opinion, how are #SaaS #landingpages different from more general landing pages?
@brunowinck @unbounce It's your job to identify the problem they need solving.
It's your job to understand where they are in that customer journey (which stage of awareness). Then you will know what they need to see one the page to convert.... 1/2
Hi @TaliaGw! Loving this #OptimizationAMA ๐คฏ. In your opinion, how are #SaaS #landingpages different from more general landing pages?
#FavoriteQuestion!
My #1 customer survey question:
If <company> was gone tomorrow, what would you miss the most? (props to @els_aerts and @AGConsult for this AWESOME question).
The answer to this reveals the REAL value your users see in your solution. #OptimizationAMA @unbounce
@taliaGw, share with us one-question every biz should ask before creating a #SaaS strategy, but they usually don't. ๐๐
#OptimizationAMA
1. Your landing page isnโt solving the problem your visitor cares about most
2. Youโre focusing too much on you, not your prospectโs ideal outcome
3. Youโre driving the wrong people to your page
More on how to solve this --> https://t.co/3LsgmK1d8U #OptimizationAMA
Hey @TaliaGw, thanks for doing this #OptimizationAMA! Would love to know what you think are the biggest problems for #SaaS marketers when it comes to #CRO?
Though it's tempting to segment people according to their job title / <insert general behavioral identifier>, high-converting funnels are based on your users' stage of awareness, their pains and desired outcomes.
#OptimizationAMA @unbounce
@TaliaGw If you are in a saas B2B scenario, would you maintain a separate funnel/journey for influencers/prescriptors/tech buyers and deciders or assume they fir in the same shoes
What about transfer gates between funnels (when tech guy forward a link to the decider)
#OptimizationAMA
1. Understand how your customers' make decisions
2. Focus on your customer's VALUE, not your product
3. Know more about your customers than age, geo and browser
I break down the exactstep-by-step process we use in our new guide --> https://t.co/3LsgmK1d8U
#OptimizationAMA
1. Understand how your customers' make decisions
2. Focus on your customer's VALUE, not your product
3. Know more about your customers than age, geo and browser
I break down the exactstep-by-step process we use in our new guide --> https://t.co/3LsgmK1d8U
#OptimizationAMA
Hey @TaliaGw, thanks for doing this #OptimizationAMA! Would love to know what you think are the biggest problems for #SaaS marketers when it comes to #CRO?
@ColinLoughran @TaliaGw No beating around the bush with this question, huh Colin ๐
#OptimizationAMA
#OptimizationAMA I like the two-step approach:
First ask for their information (lead), then on the thank you page ask them to book a meeting. Works really well because of the Successive Approximations (AKA- foot in the door). @unbounce
#OptimizationAMA Hey @TaliaGw! We're linking Calendly to our B2B SaaS lead gen LP. Any recommendations on how to optimize conversion from visitor to meeting booked?
#OptimizationAMA:
1. I'd start with asking the right questions. Why is it underperforming, what are people struggling with? what doesn't resonate for people?
2. Then look for the answers in your data (heatmaps, GA)
1/2
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