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Nintendo President Shuntaro Furukawa has apologized to customers for the Switch 2 price increase. The adjustment is due to sustained rises in material costs that the company can no longer fully absorb. Furukawa said: “We sincerely apologize to our customers for the considerable inconvenience and trouble this will cause. While we wanted to prioritize wide adoption, it was challenging to bear the rising costs over a long period. The new pricing does not fully account for all cost increases.” The price in the United States will rise from $449.99 to $499.99, with similar increases in Canada, Europe, and Japan. To help justify the higher price, Furukawa promised a strong software response, stating: “We will prepare a robust software lineup to enhance the Switch 2 ownership value. We will work diligently to overcome this barrier.”