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OVID Director @roudyshafie was one of the experts on the @PRCA_UK Health Conference's communication panel. Here she shares her view on the success of the Government's simple Wash Your Hands message. Do you agree? Tell us your thoughts in the comments. #reinventhealth #PRCAHealth
Final session at our #PRCAHealth Conference - 'Creativity in health โ Is it needed now more than ever?'
The fab @ishtar413, Esin Cittone, @Cannes_Lions' Annie Smith, and Rebecca Rhodes taking us home.
What we need to use is smart software to target messaging to the right group with content that resonates with them - @NatalieOrringe #PRCAHealth
Great HPV campaign that helped drive Ireland uptake of the vaccine back up to 90% shared by @drg1985 @PRCA_UK #PRCAHealth conference today - could learnings be shared from this emotive storytelling approach for other countries where uptake is still dangerously low?
โNothing about me without meโ is so applicable to all of healthcare comms thanks Jon Buckley @ThisisPegasus @PRCA_UK #PRCAHealth
โWe listened to patient stories as a way to reframe conversationsโ says @RachRoyall @PRCA_UK #PRCAHealth
It's nearly time to hear from our CMO, @NatalieOrringe at the #PRCAHealth Conference who is on the panel to discuss creating more human conversations.
"Sometimes not using facts is the best thing to do!" - @OVIDHealth 's @roudyshafie at the end of a brilliant 'Facts vs Figures' panel discussion. #PRCAHealth
โYou have to convince people why it matters. Facts and figures are important but you need people going โ bloody hell?!โ - @drg1985.
'Facts vs Fiction' panel. #PRCAHealth
Our own @roudyshafie is speaking on feelings over facts in health and comms. Itโs about creating a balanced argument and collaborating with others to provide accurate data on language and emotional resonance to compel others to act. #PRCAHealth #reinventhealth
"We certainly do have an issue of feelings over fact in healthcare... The way people relate to facts is not a straight line" - Matt Worrall, Associate Director, Policy & Communication, MSD.
'Facts vs Fiction' panel with Matt, @roudyshafie & @drg1985. #PRCAHealth
"42% of people can't effectively understand the health information they receive". Jaw-dropping statistic from Matt Worrall #prcahealth
Interesting debate on whether people act upon feeling over fact. Has this changed? Is this a risk? #PRCAHealth
How many mentions of the @EdelmanUK #trustbarometer have we had in the first 20 mins of the @PRCA_UK #PRCAHealth conference? ๐ and none of them by me I promise... #NotSponsored ๐
"Original creative expression will guard against information fatigue" - Ian Ray, Associate Creative Director, @ThisisPegasus.
The #PRCAHealth Conference is up and running.
"Clear language is fair language" Agreed! Great presentation from Ian Ray @ThisisPegasus #prcahealth
Me thinking about the 2nd annual @PRCA_UK #PRCAHealth conference thatโs about to start! Canโt wait to โseeโ you there.
Welcoming a new decade of healthcare storytelling today from 3:30pm. ๐
Join our #PRCAHealth Conference, with @ThisisPegasus as the headline sponsor, as we dive into what the future holds in health communications.
For last minute bookings: https://t.co/APKz4WshO3
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