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A lot of people are confused by the Airbnb PM role change. Most people's current view of PMs is often how Google made the role of PMs - eng + product (project management and product strategy). Apple's always had more of an art view of PM - marketing + product vision. Product Managers were not born out of the engineering department, but the marketing department. They were once called "Product Pickers" and usually focused solely on the market research + advertising aspects. The experiment that PMs should be more of a project manager than a marketer is hopefully coming to an end. It's caused a ton of tension between Marketing + Product, and blocked Design + Marketing + Product to work more seamlessly together. Hopefully more companies will go back to this strategy.