Top Tweets for #PowerfulDigitalLeadership
IAB Canada is pleased to welcome new member, @PattisonMedia
#IABCanada #NewMember #PowerfulDigitalLeadership #DigitalCommunity #Leadership #CanadianAdIndustry
Consumer - Mobile 2016 up to 25% of daily time spent with media by adults in Canada #CMUST #iabcanada #powerfuldigitalleadership @eMarketer
Email on the comeback. Open rates Canada up to 26.2% 2014, bounce rates are falling #CMUST #iabcanada #powerfuldigitalleadership @eMarketer
Hyperlocal - learning, aud. build, Optimize, Prospect, Re-Target, Engagement #CMUST #iabcanada #powerfuldigitalleadership @eqworkscorp
Metrics used Hyper-local: store visits, location affinity, post-engagement #CMUST #iabcanada #powerfuldigitalleadership @eqworkscorp
Messaging & proximity - tie in distance from an action point #CMUST #iabcanada #powerfuldigitalleadership @eqworkscorp
Hyper-local data - Highest indicators grocery stores, discretionary spending #CMUST #iabcanada #powerfuldigitalleadership @eqworkscorp
Hyper-local gathers cross border & international travellers data, determine targets #CMUST #iabcanada #powerfuldigitalleadership
25% of store visits can be targeted with proximity #CMUST #iabcanada #powerfuldigitalleadership @eqworkscorp
Proximity & Audience - target frequent visitors 100 = 100 meters #CMUST #iabcanada #powerfuldigitalleadership
GeoFraud clean up-12% Centroid Detection, 2% water check, 3% publisher, 1% inacc.GPS, 2% rand. device #CMUST #powerfuldigitalleadership
Hyper-local - time & place , right moment/right time, apps +content, + behaviour #CMUST #iabcanada #powerfuldigitalleadership
Second gen hyper-local marketing allows unique offline to online data transfer #CMUST #iabcanada #powerfuldigitalleadership
Dilshan Kathriarachchi - The Art & Science of Hyperlocal @eqworkscorp #CMUST #iabcanada #powerfuldigitalleadership
Fraud in ad blocking - not yet able to quantify it yet but may account for decline
#CMUST #iabcanada #powerfuldigitalleadership
Internet Ad, Mobile & IVideo all have more ad revenue opportunity
#CMUST #iabcanada #powerfuldigitalleadership
Rob Young delivers CMUST presentation at Bell Tiff LightBox right now!
#CMUST #iabcanada #powerfuldigitalleadership
Time spent on mobile 23%, IVideo 17% but total ad revenue underdeveloped
#CMUST #iabcanada #powerfuldigitalleadership
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