Top Tweets for #ProgrammaticCuration
SELL-SIDE NEWS: As cookies decline, smart #publishers are investing heavily in #addressability using supply-side 1P signals. Injecting supply-side 1P signals (instead of buy-side 3P) is core component of #ProgrammaticCuration - the hottest #AdTech trend this week.
Research has shown using signals from supply side provides a better, more measurable substrate for bidders - and a proven strategy to boost CPMs by up to 50% over ID-less traffic.
Great post appearing on @adexchanger touches on this topic.
https://t.co/yz12Sdbm1G
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