Top Tweets for #SMWVideoFirst
Consumers stop watching at 5.7 secs on mobile video - it is not a TV ad, so push main message upfront. #smwla #smwvideofirst
How Marketers Can Win Mobile Video When One Second Feels Like An Eternity via @facebook #SMWLA #SMWVideoFirst #SMW17 https://t.co/FQYFofGE3x
1 down. #smwvideofirst with @facebook creative's Carolyn Coyne..takeaway: you can't NOT do short video. #smwla
For Facebook video "build for where people are, not where they were" Thinking mobile first. #SMWLA #mbtmarketing #SMWVideoFirst
Three ways people consume #mobile video: On-the-go (immediate); Lean-forward (interactive); Lean-backward (immersive). #SMWVideoFirst #SMWLA
Those 30 second ads people are putting into newsfeeds? No one is watching. Unless it's interactive....#hook #SMWLA #SMWVideoFirst
The art of creating videos for social media. #smwvideofirst
Consumer behavior in 2017:
147 min/day spent watching ๐บ: & 151 min/day spent on ๐ฑ #SMWVideoFirst #SMWLA
75% of videos viewed on FB are viewed on mobile. Video ads are watched for 5.7 seconds on average. #SMWVideoFirst #SMWLA
Every second, our brain has the ability to process the equivalent of *40* HD movies. โ @facebook's Carolyn Coyne #SMWVideoFirst #SMWLA
Before we think of the "speed of feed" we need to think of the "speed of people". #SMWVideoFirst #SMWLA
Hi @iancrocombe your #SMWVideoFirst presentation at #swmldn was great! :) Do you know if it was filmed or are the slides available?
Great #SMWLDN session from Facebook on video as the future of online content - and how best to use it #SMWVideoFirst
Feed proofing. How can you make sure a concept will work on the Facebook newsfeed? #smwldn #smwvideofirst
My first ever lesson from Social Media Week? #PlayMore. Really interesting approaches to a video first world from #SMWVideoFirst
Facebook live - 10 x rate of engagement than normal video. Canvas - opp to tell stories and be more playful. @iancrocombe #SMWvideofirst
Grabbing attention is crucial: 68% of those who watch 3 secs of video watch 10 secs: 45% who watch 10 secs watch 30. #SMWLDN #SMWVideoFirst
Facebook video content tip no 3: Start with the end - start with the big reveal, then show how you got there #SMWLDN #SMWVideoFirst
Facebook video content tip no 2: keep audience interested by repeating a hook-product, hook-product cycle #SMWLDN #SMWVideoFirst
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