Top Tweets for #SamosaTalks
#SamosaTalks: In Conversation with Niharika Pande from @Meta who gives a run down on Instagram’s new Following and Favorites feature and how users and creators can most the most out of the app
https://t.co/muFUPsYUoB
#SamosaTalks: At Clovia, we have focused majorly on performance marketing and less on brand building & yet have managed to build a brand with relatively less money spent
- Soumya Kant, Founding Member, @Cloviafashions
Join Us: https://t.co/MaRSITdKnS
#SamosaTalks: We will balance performance vs brand building. Moving forward, we will invest approximately 40% in brand building and 60% in performance marketing
- Abhimanyu Mishra Head of Marketing, @bewakoof
Join Us: https://t.co/MaRSITdKnS
#Marketing #RegionalMarketing
#SamosaTalks: 1/3rd of business comes from Tier 2-3 cities & we rely on machine learning and Google ads. Influencer marketing is 10% of our marketing budget & 25% is spent on brand & top-funnel investment
- Abhimanyu Mishra Head of Marketing, @bewakoof
https://t.co/MaRSITdKnS
#SamosaTalks: At Clovia, our campaigns are more digital-led as digital helps in much better trackability of the initiatives. Thus, our spending is more focused on digital including Instagram, Facebook
- Soumya Kant, Founding Member, @Cloviafashions
https://t.co/MaRSITdKnS
#SamosaTalks: There is no trackability when it comes to TV ads. We are a performance-led marketing platform and the brand building happens on the backend
- Soumya Kant, Founding Member, @Cloviafashions
Join Us: https://t.co/MaRSITdKnS
#Advertising #Marketing #RegionalMarketing
#SamosaTalks: At Clovia, 65% of our customers come from Tier 2-3 cities n the number has only grown
- Soumya Kant, Founding Member, @Cloviafashions
Join Us: https://t.co/MaRSITdKnS
#Advertising #Marketing #RegionalMarketing
#SamosaTalks: The new tactics that have worked for us include - memes, influencers, and paid marketing activities...
- Abhimanyu Mishra Head of Marketing, @bewakoof
Join Us: https://t.co/MaRSITdKnS
#Advertising #Marketing #RegionalMarketing
#SamosaTalks: We have to act as gatekeepers and matchmakers for influencers as well rather than just looking at their content portfolio...
- @palkush, Head of Product & Monetization, @SCforBusiness
Join Us: https://t.co/MaRSITdKnS
#Advertising #Marketing #RegionalMarketing
#SamosaTalks: On the paid marketing front, we are launching vernacular in the coming months. This has certainly brought us better ROIs for campaigns...
- Abhimanyu Mishra Head of Marketing, @bewakoof
Join Us: https://t.co/MaRSITdKnS
#Advertising #Marketing #RegionalMarketing
#SamosaTalks: On Moj, content drives virality rest aside the social graph
- @palkush, Head of Product & Monetization, @SCforBusiness
Join Us: https://t.co/MaRSITdKnS
#Advertising #Marketing #RegionalMarketing
#SamosaTalks: We did a campaign with micro & top-tier influencers too where they posted stories & reels about wearing Clovia. It did not really translate into sales but did result in brand building
- Soumya Kant, Founding Member, @Cloviafashions
Join us: https://t.co/MaRSITdKnS
#SamosaTalks: Influencer marketing is definitely a filter for scaling up a regional business but another cheap experiment that can be explored are the regional social ads on platforms like Sharechat -@palkush, Head of Product & Monetization, @SCforBusiness
https://t.co/MaRSITdKnS
#SamosaTalks: We use regional & vernacular content and a lot of memes to connect with our users. Everything at Clovia is centered around JOY...
- Soumya Kant, Founding Member, @Cloviafashions
Join Us: https://t.co/MaRSITdKnS
#Advertising #Marketing #RegionalMarketing
#SamosaTalks From directing the campaign on Zoom to rapid COVID-19 tests now to natural takes of Shimona dancing back then – the story behind both the ads is equally tantalizing and Team @Ogilvy_India both shares with us
@DairyMilkIn
Read More: https://t.co/EmZaphVOZy
#SamosaTalks: This is one of the rare pieces of work that has a huge majority of likes. The love is unanimous
- Sukesh Nayak, CCO, @Ogilvy_India
@SaloniSurti
Join us: https://t.co/urAofNusp4
#SamosaTalks: Aa long as you come up with great ideas, advertising will welcome you with open arms
- @spalifekainaz, CCO, @Ogilvy_India
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#SamosaTalks: There was no bar or the barber you could go to without people talking about the original ad in the 1990s...
- Piyush Pandey, Chairman Global Creative & Executive Chairman India, @Ogilvy @Ogilvy_India
@SaloniSurti
Join us: https://t.co/urAofNusp4
#SamosaTalks: I am not a big believer in when purpose needs to be stated. It should be felt by people
Piyush Pandey, Chairman Global Creative & Executive Chairman India, @Ogilvy @Ogilvy_India
@SaloniSurti
Join us: https://t.co/urAofNusp4
#SamosaTalks: Speaking on challenges of advertising on social media. We don't make our creative work based on the platform, we make it based on the people
- Piyush Pandey, Chairman Global Creative & Executive Chairman India, @Ogilvy @Ogilvy_India
Join us: https://t.co/urAofNusp4
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