Top Tweets for #SimplifyingProgrammatic
At the #ETBEVirtualSeries on #SimplifyingProgrammatic,
our experts @saysPT, @parasmehta, @Manasi212 and Gaurav Mehta, discussed various aspects about AI and its use in programmatic.
Read: https://t.co/ttOQgLIu57
AI has become an extremely important part of the entire strategy on how to reach out to existing or potential customers.
#ETBEVirtualSeries #SimplifyingProgrammatic @AngelBrokingLtd @parasmehta
Read full story:
https://t.co/ttOQgLIu57
#ETBEVirtualSeries on #SimplifyingProgrammatic: Latish Nair- There are data policy frameworks and data automation in place at agencies to ensure data protection
@latishnair @MediaComGlobal
#ETBEVirtualSeries on #SimplifyingProgrammatic: Vivek Pandey- Time has come for contextual advertising @pvivek @TimesInternet Join: https://t.co/79lCaXyQxl
#ETBEVirtualSeries on #SimplifyingProgrammatic: Rohit Verma, CEO & Founder, TorcAI- More than skillsets, it's the availability of the right data for the people using data. The ad tech framework built also needs to be overhauled
@torcaidigital
Join: https://t.co/79lCaXyQxl
#ETBEVirtualSeries on #SimplifyingProgrammatic:
Atin Chhabra, Global Director, Digital Customer Experience, Schneider Electric: Programmatic is helpful from the customer experience perspective @AtinChhabra @SchneiderElec Join: https://t.co/79lCaXyQxl
#ETBEVirtualSeries on #SimplifyingProgrammatic:
Vivek Pandey, VP, Revenue Strategy & Analytics, Times Internet- Programmatic usage hasn't picked up quickly in India because interfaces of major ad platforms aren't very user-friendly @pvivek Join: https://t.co/79lCaXyQxl
#ETBEVirtualSeries on #SimplifyingProgrammatic:
Pallavi Singh, Marketing Director, BMW India- Automobile sector has become a major user of programmatic. But skillset is a barrier to faster adoption @pallavisbali @bmwindia Join: https://t.co/79lCaXyQxl
#ETBEVirtualSeries on #SimplifyingProgrammatic: Latish Nair, Chief Digital Officer, MediaCom (Moderator): 20-30% investment in programmatic in India @latishnair @MediaComGlobal
Join: https://t.co/79lCaXyQxl
#ETBEVirtualSeries on #SimplifyingProgrammatic The Future of Programmatic in India: Simplifying the Digital Maze for Marketers @latishnair @MediaComGlobal @pvivek @AtinChhabra @rohitverma @SchneiderElec @pallavisbali @bmwindia Join: https://t.co/79lCaXyQxl
#ETBEVirtualSeries on #SimplifyingProgrammatic:
Rohit Sridhara--If Google doesn't provide an alternative to 3rd-party cookies, advertisers & publishers should build partnerships @sridhara_rohit @AirAsia
Join: https://t.co/79lCaXyQxl
Up Next
Join us for our 3rd panel discussion on The Future of Programmatic in India Moderated by @latishnair
Panellists
@pvivek
@AtinChhabra
@pallavisbali
@rohitverma
Join Us: https://t.co/zWOyouR2eh
#ETBEVirtualSeries #SimplifyingProgrammatic
#ETBEVirtualSeries on #SimplifyingProgrammatic:
Taranjeet Kaur- Advertisers should have their own data-evaluation frameworks @TataConsumer
Join: https://t.co/79lCaXyQxl
#ETBEVirtualSeries on #SimplifyingProgrammatic: Rohit Sridhara, Head of Programmatic Display, Air Asia--What could actually change are the data connectors rather than the tech stack @sridhara_rohit @AirAsia
Join: https://t.co/79lCaXyQxl
#ETBEVirtualSeries on #SimplifyingProgrammatic: Taranjeet Kaur, Head of Media, Beverages India, Tata Consumer Products--Advertisers should start building 1st-party data & their own tech stack @TataConsumer
Join: https://t.co/79lCaXyQxl
#ETBEVirtualSeries on #SimplifyingProgrammatic: Jayesh Easwaramony, Consultant AdTech, Zee5--Weโre a mobile-first nation, mobiles are not cookie-driven, which is an advantage @JEaswaramony @ZEE5India
Join: https://t.co/79lCaXyQxl
#ETBEVirtualSeries on #SimplifyingProgrammatic: Rahul Marwaha--Upskilling will be needed quickly, advertisers must move towards brand suitability @Rahulmarwaha @essenceglobal
Join: https://t.co/79lCaXyQxl
#ETBEVirtualSeries on #SimplifyingProgrammatic: Rahul Marwaha, VP, Media Activation, India, Essence (Moderator)- Cookieless world will change multi-touch attribution, DMPs will be limited in segmenting audiences @Rahulmarwaha @essenceglobal Join: https://t.co/79lCaXyQxl
#ETBEVirtualSeries on #SimplifyingProgrammatic: Surviving in a cookieless world: The next steps for digital marketers in a privacy-centric environment @TataConsumer @sridhara_rohit @AirAsia @JEaswaramony @ZEE5India @Rahulmarwaha @essenceglobal
Join: https://t.co/79lCaXyQxl
Up Next
Join us for our 2nd panel discussion on Surviving in a cookieless world. Moderated by @rahulmarwaha
Panellists
@sridhara_rohit
Taranjeet Kaur
Jayesh Easwaramony
Join Us: https://t.co/zWOyouR2eh
#ETBEVirtualSeries #SimplifyingProgrammatic
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