Top Tweets for #SportsUG

If it wasn’t for my response, you wouldn’t have talked about this matter in a federation you lead. In fact, I haven’t heard you in a long time talking about local football. We’ve not been talking about the foreign leagues since June but neither have we heard FUFA talking about the direction of local football including AFCON 2027. World Cup came & went & we didn’t hear you. AFCON is near the corner, & you can drop a pin & it will be louder than you telling Ugandans about what’s happening or going to happen about it. How ready is Uganda visa vis the other PAMOJA organizers & we’re numb. Somehow, you will accuse us of supporting foreign leagues. A player was murdered. I didn’t hear a single word from you. You didn’t even attend burial. You sent a representative but you even failed to call for a press conference later. Somehow, the foreign leagues must be blamed instead of your incompetence. Come on, we’re mature people. Give up & let someone who can overturn this conundrum come up.

Sydney. Paris. New York. Doha. Düsseldorf. Istanbul. Canada. Arusha. UK. One financial year. Multiple continents. One clear intention, to make sure the world does not just know Uganda exists, but actively chooses it. For FY2025/26, I want to take a moment to sit with what that actually meant in practice. It meant early mornings and late evenings in rooms full of tour operators who had never considered Uganda. It meant presenting our destination to travel agents who had dozens of other options and choosing to listen anyway. It meant sitting across from airline partners, investors, and media in cities where Uganda was not yet a conversation, and making it one. It meant Germany last week. More than 70 travel professionals gathered across the Uganda Roadshow Germany 2026 and the Uganda Tourism, Culture and Investment Forum. Not to watch a slideshow. But to engage, ask hard questions, and begin building the kind of business relationships that eventually show up as arrivals, bookings, and investment. Here is what a year like this teaches you. Tourism is not a product you list and wait for people to find. It is a market you build, relationship by relationship, city by city, conversation by conversation. The destinations winning globally are not just the most beautiful ones. They are the ones that show up consistently, with confidence, and with a story worth repeating. Uganda has the story. We are learning, with every engagement, how to tell it in rooms that matter. We enter FY2026/27 with more partnerships, deeper market intelligence, and a visibility footprint that did not exist twelve months ago. #ExploreUganda