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⭕ Exciting News! In December I launched my book 🤖 Harnessing AI. Since the beginning of 2024 I have delivered 28 AI talks, including numerous Vistage UK masterclasses, other CEO peer groups, inhouse briefings, keynotes, staff conferences and webinars, it's been brilliantly busy and I've got many more bookings right through to April 2025 which is fantastic. When I talk about prompting in AI, I use the Sandwich Shop of Prompting as an analogy to explain how we communicate effectively with AI tools by using clear detailed instructions as to what we want. The idea being that if you go into a sandwich shop and just ask for a sandwich, you'll get one, but it might not be your ideal choice, on the other hand, if you give the person behind the counter precise instructions (for example, chicken thigh with gouda cheese and finely shredded red cabbage, and sriracha mayonnaise on white sourdough bread) you'll get exactly what you want, and that's how prompting works. Prompting is a fascinating science and learning how to do it properly is a game changer for any AI application. In response to the multitude of questions on this subject I decided I needed to write another book! To that end I'm delighted to announce that you can now buy 🥪 The Sandwich Shop of Prompting (Prompt Engineering to Unlock AI's Full Potential) which is available on Amazon and in all good book stores in hardcover and paperback bindings (it's also available on Kindle). Get your now copy now: https://t.co/k2NKAPOtP3