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From bespoke forums to webinars and LinkedIn Groups, it is possible to connect with members at the touch of a button. However, our research suggests that face-to-face events are on the rise, with EVERY organisation we surveyed still running events #ThinkIntelligence #Remember5
Print is far from dead (92% of membership bods don't believe it ever will) but content needs to be stronger than ever. However, it's important that you don’t just print it once & hope everyone reads it. Share the content online & let people find you #ThinkIntelligence #Remember5
Our research showed 20% of membership organisations have closed their forums. Members want to feel part of something but don't necessarily want to actively contribute. Print, events & e-newsletters work because they offer a view that can be trusted #ThinkIntelligence #Remember5
He (or she) who shouts the loudest is heard first... with that in mind, you need to be talking about your content - and getting members and influencers to do the same - to extend your reach and get you the recognition you deserve #ThinkIntelligence #Remember5
With video predicted to make up the majority of web traffic in years to come, it's time to think beyond the written word. Make sure your communications plan includes infographics, videos and image-based posts that can also be used across social media #ThinkIntelligence #Remember5
If you're busy, expect your members to be busy too. Locking away your content will not help with engagement levels or attracting new members. To ensure people find it, read it and share it, your content needs to be accessible and worth discovering. #ThinkIntelligence #Remember5
Our research found that only 9% of membership organisations use flash polls to obtain data from members. Could a more flexible approach enrich content creation and boost engagement levels? Don't forget, data is king! #ThinkIntelligence #Remember5
Mobile-enabled content continues to outperform all other digital content products on the market with digital replicas, PDF page-tuners and apps failing to provide a viable alternative to the printed magazine. We say repurpose, don't replicate. #ThinkIntelligence #Remember5
T-minus one week until the #memcom19 conference - we can't wait! Catch @Jackie8 talking about the future of membership communications in the membership stream - trust us, it's not to be missed! @memcomUK #communications #ThinkIntelligence
Our research shows that all membership organisations use e-newsletters to communicate with their members. However, two-thirds don't conduct A/B testing on their sends - are organisations still missing opportunities to engage with subscribers? #ThinkIntelligence #Remember5
Our Re:member research found that only 3% of membership organisations understand the buying power of their members. How can you monetise an audience if you don't know how they spend their money, or influence others to do so? #ThinkIntelligence #Remember5
Our Re:member research found that 72% of membership organisations aren't making the most of social media due to a lack of resources. We ask: is it time to shake up your communications programme so you can improve your social media content? #ThinkIntelligence #Remember5
Excellent workshop during our #thinkintelligence #calatour #mexico @CommScope https://t.co/WxInl1fRrK
@marianita_88 https://t.co/GeHEnOjznk
Resurgence for print in professional membership sector? @IanMcAuliffe @ThinkPublishing #Re:member #thinkintelligence
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