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Day 7 #ThinkLikeaMarketer
This has been a great challenge . Loved every bit of it . Thank you @Dedonmerciy 💕
In a scenario where a customer’s complaint goes viral , here’s a damage control strategy to turn the situation to my brand’s advantage
Audience research, storytelling, positioning, and campaigns are all great.
But when a brand is getting dragged online at 2 a.m., nobody cares about your content calendar or your schedules.
DAY 7 of the #ThinkLikeAMarketer challenge is live.
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It's seven days of marketing y'all, let's finish with a bang!
Audience research, storytelling, positioning, and campaigns are all great.
But when a brand is getting dragged online at 2 a.m., nobody cares about your content calendar or your schedules.
DAY 7 of the #ThinkLikeAMarketer challenge is live.
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It's seven days of marketing y'all, let's finish with a bang!
@Dedonmerciy I don’t want you to stop this #ThinkLikeaMarketer challenge . It has been very very helpful and I’m grateful . If it stops , I really don’t know what to post again fr🥹.
Day 5 #ThinkLikeAMarketer
The brand I picked is @MelonyPine
I was excited about this brand because It has a great positioning & marketing strategy
I broke down what’s working , what isn’t & what to improve on
@Dedonmerciy
DAY 5 of the #ThinkLikeAMarketer challenge is live.
Today is about Research. Choose a brand, startup, creator, product, or campaign and do a marketing breakdown.
You can analyze:
their social media, website, messaging, positioning, content strategy or their overall customer experience.
Tell us:
what they’re doing well
what isn't working
what you would improve
and what opportunities they’re missing
Do not insult brands. The goal is to demonstrate strategic thinking publicly.
Post your submission publicly as:
a thread
carousel
short-form video
Use the hashtag:
#ThinkLikeAMarketer and don't forget to tag me @dedonmerciy and the brands you're working with!
Let’s see who notices what others miss.
DAY 5 of the #ThinkLikeAMarketer challenge is live.
Today is about Research. Choose a brand, startup, creator, product, or campaign and do a marketing breakdown.
You can analyze:
their social media, website, messaging, positioning, content strategy or their overall customer experience.
Tell us:
what they’re doing well
what isn't working
what you would improve
and what opportunities they’re missing
Do not insult brands. The goal is to demonstrate strategic thinking publicly.
Post your submission publicly as:
a thread
carousel
short-form video
Use the hashtag:
#ThinkLikeAMarketer and don't forget to tag me @dedonmerciy and the brands you're working with!
Let’s see who notices what others miss.
Day 3 #ThinkLikeaMarketer
I picked @VerisureUK , a home security company
Going through their website , that have a strong message communicating their value .
I created a compelling story post for them hitting on Fear , sense of safety and future pacing
@Dedonmerciy
Two brands can sell the exact same thing, but one hits while the other disappears instantly.
Why? People rarely connect to features first.
They connect to emotion, identity, tension, memories, aspirations, and human experiences.
So the Day 3 challenge is this:
Take a boring company, product, or service and transform it into:
a compelling story post
an emotional campaign idea
or a mini launch concept
List of companies you could look into ( Profile optimization @provoloai, Finance: @rankapp__ , Home security: @VerisureUK or Tax payment: @greyfinance )
Pick one and go hard!
We want to see how you think creatively.
Can you make people care about something ordinary?
Can you turn a simple product into a feeling, a moment, or a story people recognize themselves in?
The marketers who stand out publicly are usually the ones who can take normal ideas and make people feel something about them.
Post your submission publicly as:
an article (Create a Google blog or a Substack account and write if you don't have a premium X subscription)
carousels
concept campaign (pitch design)
short-form video
NO threads!
Use the hashtag:
#ThinkLikeAMarketer
And don't forget to tag me @Dedonmerciy and your selected brand.
But one thing I know for sure:
I want to create work people remember.
#ThinkLikeAMarketer @Dedonmerciy
DAY 4 of the #ThinkLikeAMarketer challenge is live.
Since it’s the weekend, today is more about you.
We help founders grow.
We build strategies behind the scenes.
But most times, nobody really knows the marketer behind the work.
So your challenge today is to create a personal introduction post that is intentional and memorable. Quote this post with your introduction.
You can talk about:
- why you got into marketing
- what you enjoy creating
- the kind of brands you want to work with
- lessons you’ve learned
- the kind of problems you like solving
- or even your journey so far
Like Client's would say, Make it Pop! and don't forget to add a picture or two!
Day 3/7 #ThinkLikeAMarketer @Dedonmerciy @greyfinance
I created a compelling story post, to market Grey not just as a finance app, but a place where people can dream and fulfil it.
Day 2
I created 3 Angles.
1)First design uses an emotional & funny angle.I used the angle of “food is sweeter when you didn’t pay for it.”
Designed using ChatGPT
#ThinkLikeaMarketer @Dedonmerciy
No matter how good your strategy is, if nobody stops scrolling to look at it? none of it matters.
So for Day 2, we’re looking at how marketers create attention intentionally instead of just “posting content.”
Your challenge today is to create hooks and opening lines that actually make people pause.
We’ll be using Chowdeck as our brand focus. Your task is simple, you can pick two of the options provided:
1) Rewrite their current messaging
2) Create stronger hooks
3) Build a campaign idea
4) Create a funny or emotional angle
5) Make a relatable audience-driven post
Post your submission publicly as a thread, carousel, short-form video or an article breakdown.
Use the hashtag:
#ThinkLikeAMarketer and don't forget to tag @Dedonmerciy and @chowdeck to your results.
What did you order with your first real paycheck? Drop it below. 👇
Day 2/7 #ThinkLikeAMarketer @Dedonmerciy @chowdeck
I made use of option 2 and 4 for today's prompt.
Here's my Day 1/7, in a thread format
Sorry it's coming late
The Brand I chose was Pepsi Football Academy
It's a popular academy amongst most Lagosians chasing a career in football, with a lot of history
#ThinkLikeaMarketer
@Dedonmerciy
Day 1/7
#ThinkLikeaMarketer
The brand I chose was https://t.co/nge2BQvF9w . A Logistics Company based in Nigeria.
Below is my submission .
@Dedonmerciy
I'TS MARKETING TIME!!
For Day 1, we’re focusing on audience psychology and emotional intelligence in marketing.
The challenge for today is simple, but it requires real thinking.
Choose a brand, startup, creator, product, or business and study their audience properly. Your goal is to publicly break down:
What they THINK their audience wants vs what the audience ACTUALLY wants. Break down:
3 audience pain points
2 audience desires
1 emotional trigger influencing their decisions
Then summarize everything into ONE sentence:
“What is this brand's audience truly looking for emotionally?”
You can present your submission however you want (a thread, carousel, LinkedIn post, video, or design).
Make a post and include the hashtag #ThinkLikeaMarketer, tag me too.
This challenge is designed to help marketers think more deeply, communicate better, and publicly showcase their strategic thinking.
So let's get it!
Most people will get this wrong.
10000 → 1000 → 100 → 10 → ?
What’s next if you actually understand marketing?
👇 Comment your answer
#DigitalMarketing #MarketingStrategy #PersonalBranding #LeadGeneration #ThinkLikeAMarketer #BusinessGrowth
Drop your answer in the comments! ⬇️ Let’s see who gets it first. 😉🔥P.S. Need help making your brand shine? We’ve got you. 📩 Contact Marketing Edge today.#MarketingEdge #SpotlightSunday #ThinkLikeAMarketer #BrandBrilliance.
This is brilliant!!!
#ThinkLikeaMarketer
Harry Dry is the best copywriter I know.
He's built a 130,000-person newsletter teaching people how to do it, and by the end of this interview, you'll be at least a Green Belt in copywriting.
Some of his rules for writing:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5) Kaplan's Law of Words: Any word that isn't working for you is working against you.
6) You know a paragraph is ready to ship when there's nothing left to remove. It's like a Jenga tower. The entire thing should collapse if you remove something.
7) Make a promise in the title so the reader knows exactly what they're going to get if they click. Then, deliver on the promise.
8) The three laws of copywriting: (1) Make it concrete, (2) make it visual, and (3) make it falsifiable.
9) Make it concrete: Don't be abstract. For an example, say you're writing about habits. Don't talk about "productive routines." That's abstract. Write about "waking up at 6am to write" instead. It's concrete — and much more vibrant.
10) Make it visual: People see in pictures. This is why instead of memorizing card numbers directly, world memory champions memorize cards by turning them into pictures and then back to cards.
11) Make it falsifiable: When you write a sentence that's true or false, you put your head on the chopping block, which makes people sit up in their seat.
12) When has a falsifiable statement resonated? Galileo got sentenced to a decade of house arrest for saying that the earth spins around the sun. That's a falsifiable sentence. But nobody would've done anything if he'd said that the earth has a harmonious connection with a celestial object.
13) Write with the delete key. Using fewer words lets you be more impactful with the words you keep.
14) The job of a sales page is to make a bold claim at the top. Then spend the rest of the page backing up what you've said... with a ridiculous amount of proof.
15) If your competitor could've written the sentence, cut it.
16) Good copy is differentiated. Here's an example: Elon Musk shouldn't write "The Cybertruck is the world's best truck." Ford or Dodge can write that sentence. But only Elon can write: "The Cybertruck is tougher than an F-150 and faster than a Porsche."
17) Some days, the writing comes easily. Some days, it takes sweat. The reader doesn't care if you wrote for two minutes, two hours, or two days. The ink looks the same.
18) Great copy reads like your customer wrote it. Talk to them.
That's just an introduction to the copywriting philosophy of @harrydry.
I've shared the full interview below. I recommend you watch this one because we pull from so many visual references and do a lot of screen sharing. If you'd rather watch on YouTube, I've shared the link in the reply tweets.
Who has an ebook copy of my book, #ThinkLikeAMarketer, & would like it autographed? Head over to https://t.co/6AJZOni8SQ, find my book, & request that I autograph your digital copy.
It takes just a few minutes to sign up for AuthorGraph & I can autograph Kindles, Nooks & more!
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