Top Tweets for #ThinkVideo
the unsexy part of building oriane:
- 6 weeks rewriting our embedding pipeline
- a 40% inference cost cut
- nobody outside the team noticed
that's the job. #ThinkVideo
AI Vision now resolves brand cameos in untagged user video in under 2 seconds.
A logo on a t-shirt. A bottle on a counter. A bag on a runway. All measurable. #ThinkVideo
i used to think distribution beats product.
now i think: discoverability beats distribution.
you can't fix what no one can see. #ThinkVideo
Type a sentence. Get back every video on the open web that matches it.
That's the Perception Layer in one query. No hashtags. No tags. No guesswork. #ThinkVideo
shipped today: oriane now resolves an untagged brand cameo across 30m+ videos in under 2 seconds.
the perception layer is becoming a search engine. #ThinkVideo
13 weeks. 11 maisons. 10,239 videos. 1.3B earned views.
The Inversion: @Dior leads earned media (627M). Ranks #9 of 11 on engagement.
@armani leads engagement (6.66%). Pulled it off with one untagged Kendall Jenner cameo. 69.2M views, zero hashtags.
#ShadowReach #ThinkVideo

Search any Instagram or TikTok video by what's said, shown, captioned, or who's in it.
Hashtags became a tax. AI Vision is the new index. #ThinkVideo
june 1 oriane stats:
- 41m videos indexed
- 1.4s median query
- 11 maisons running live
quietly building the perception layer one frame at a time. #ThinkVideo
45K+ untagged Rouge Dior videos.
150M+ hidden views.
We find them, attribute them, and turn shadow reach into a measurable channel. #ThinkVideo
closing out may: oriane indexed more video this month than all last quarter
growth isn't the headline. the compounding is #ThinkVideo
Closing May: generation got louder, perception got more necessary. The video economy doesn't need more clips. It needs to understand the ones it has. #ThinkVideo
mrbeast turned 100k creators into a distribution engine
the next billion dollar layer is knowing what that engine did #ThinkVideo
closing out may: oriane indexed more video this month than all last quarter
growth isn't the headline. the compounding is #ThinkVideo
Owned, earned, paid. There's a fourth category nobody named: video you earned but never saw. Shadow reach. For most brands it's the biggest one. #ThinkVideo
two beauty empires reshuffled their portfolios this month
the brands stayed. the audience moved to video. nobody mapped it #ThinkVideo
The video economy built incredible tools to create and distribute. It forgot to build the layer that understands. That gap is a company now. #ThinkVideo
small win: a creator we'd never heard of drove more brand video views
than the paid campaign next to it. data doesn't flatter #ThinkVideo
new video models generate the thunder and the rain in sync now
making video got easy. finding the right one didn't #ThinkVideo
30M+ creator videos enter the public web every day. Human review can't touch that. Perception at machine scale is the only honest answer. #ThinkVideo
a year ago oriane was a thesis on a whiteboard
today it answers 'where did this video spread' in under 2 seconds #ThinkVideo
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