Top Tweets for #TiffsTips
Out-of-home advertising has changed. Sort of. Here are my 10 tips for creating OOH copy that grabs the attention of those who’re in their own worlds, surrounded by stimuli, and reluctant to emerge: https://t.co/gxO8h1G7y5 #OOHCopy #OOHMedia #TiffsTips
Here's something I learned recently:
For the neurodiverse brain, metaphors can BLUR, rather than bring clarity.
Let's be strategic with our metaphors.
#TiffsTips #OnWriting #Metaphor
I love eating, my family, and my two cats.
Use Oxford commas. Don't be a psycho.
#TiffsTips
One of the best rules for copy?
Give them what they want, and then - only then! - give them what they need.
#TiffsTips #ServingReaders
Pretty-but-empty words aren’t serving you. I’m talking about ‘great', ‘lovely’, ‘amazing’ and ‘awesome’ - and their vapid friends. You may think a sprinkle here and there helps to brighten everything up, but… If everything's awesome, is anything really awesome? #TiffsTips
Brand voice is like handwriting in that familiarity creates trust. But invisible shifts in voice can be offputting to customers. They won’t be able to pinpoint it, but something will feel inauthentic or 'off' (and less trust = less sales). #BrandVoice #TiffsTips
Yo, marketers. Think about the last set of brand guidelines you saw. 35 pages on design, 2 pages on tone of voice... Amirite? We need to be spending more time - and more pages - on VOICE. #copywritingtip #tiffstips #brandvoicedevelopment
Instagram makes everyone look like they have a great, glossy life. LinkedIn makes everyone look like they have it all together. Don’t waste your energy comparing yourself to other people. You're only seeing their highlights reel.
That's my hot take for the day. #tiffstips
Children’s books have a lot to teach us — thought leaders, communicators, content marketers and salespeople — about what works and what doesn’t.
Here's how I know: https://t.co/cSiM8reh86
#tiffstips #onwriting #plainlanguage
Think carefully about what you bold, italicise, highlight and bullet. Formatting *can* be used as a heuristic (mental shortcut) to guide your readers on what to pay attention to, but if you highlight too much stuff, you crowd the important bits. #tiffstips #businesswriting
“Always assume that your email is more important to you than to the reader…and that everyone else is busier than you are.” - Todd Rogers, Behavioral Scientist & Public Policy Prof. at Harvard Kennedy School
#businessemails #attentionspan #tiffstips
Here's a tip on research rabbit-holes: When you ask your creative team to “come up with ideas” but you don’t give them parameters, you’re going to get crap. The best rabbit-hole, tho' it may snake into the bowels of the earth, has structure. #tiffstips
It begins. First live training sesh of 2023. My goodness, do I love this job! #writingtraining #linkedintraining #tiffstips
“Chase your invoices like Tommy Lee Jones in ‘The Fugitive’.” - Andrew Boulton
#iheartwork #tiffstips #rockstarfreelancing
“Chase your invoices like Tommy Lee Jones in ‘The Fugitive’.” - Andrew Boulton
#iheartwork #tiffstips #rockstarfreelancing
Instead of publishing the 2022 PUBLIC HOLIDAYS, a client of mine in Government Communications once shared the upcoming PUBIC holidays with the nation. Yassus. Spelling is important. #tiffstips #spellingmatters #spellcheck
“No work is ever wasted. If it’s not working, let go and move on; it’ll come back around to be useful later.” - Emma Coats, Pixar
#storytelling #tiffstips #writing
“Putting it on paper lets you start fixing it. If it stays in your head, a perfect idea, you’ll never share it with anyone.” - Emma Coats
#storytelling #tiffstips #contentwriting
My 3 golden rules for creative thinking and writing: Either say something no one else has ever said (not so easy), say something unoriginal in a different way (a bit easier, but not amazing), or say something unoriginal in an insane way ;) #tiffstips
Need a basic narrative arc?
Here’s one, from Pixar’s Emma Coates:
“Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.”
It works for almost everything!
#storytelling #tiffstips #writing
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